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Customer engagement Stories - Page 37

Australian Stories

Customer engagement stories

RingCentral debuts customer journey analytics for Australian users
Unified Communications

RingCentral debuts customer journey analytics for Australian users

RingCentral has launched Customer Journey Analytics for Australian users of its RingCX platform, enhancing visibility across unified communications and contact centres.

By Sean Mitchell • 4 min read • Wed, 11th Jun 2025
AI for good: Balancing ethics and efficiency in the age of intelligent automation
Data Analytics

AI for good: Balancing ethics and efficiency in the age of intelligent automation

Businesses must balance ethics and efficiency as AI transforms industries, with a growing push for transparent, secure, and inclusive AI tools.

By William Zhang • 4 min read • Tue, 10th Jun 2025

Global Stories

Customer engagement stories

Adobe debuts AI tools for large-scale customer experience
Customer Experience

Adobe debuts AI tools for large-scale customer experience

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.

By Sean Mitchell • 3 min read • Tue, 17th Jun 2025
Kip Compton appointed CEO as Fastly reaffirms 2025 guidance
Customer Experience

Kip Compton appointed CEO as Fastly reaffirms 2025 guidance

Kip Compton has been named CEO of Fastly, replacing Todd Nightingale, with the company reaffirming its 2025 financial guidance amid the leadership change.

By Melvin Hipolito • 3 min read • Tue, 17th Jun 2025
AI set to transform customer experience & loyalty in 2025
Digital Transformation

AI set to transform customer experience & loyalty in 2025

In 2025, AI will revolutionise customer experience, with 86% of US consumers recognising its value and a shift towards faster, digital-first service.

By Melania Watson • 3 min read • Tue, 17th Jun 2025
Experts reveal how AI Agents impact retail, shopping and customer loyalty
Customer Experience

Experts reveal how AI Agents impact retail, shopping and customer loyalty

AI agents will transform retail loyalty by acting as personal concierges, optimising offers, and demanding trust and transparency in shopping experiences.

By Jonathan Reeve • 4 min read • Mon, 16th Jun 2025
Newell Brands harnesses Adobe AI to boost content creation speed
Customer Experience

Newell Brands harnesses Adobe AI to boost content creation speed

Newell Brands boosts content creation speed by up to 75% using Adobe AI tools across brands like Sharpie and Rubbermaid, enhancing marketing efficiency.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
Upwind names Rinki Sethi Chief Security Officer amid growth
Firewalls

Upwind names Rinki Sethi Chief Security Officer amid growth

Upwind has appointed seasoned cybersecurity leader Rinki Sethi as Chief Security Officer to drive global security and support rapid growth.

By Jed Nykolle Harme • 2 min read • Fri, 13th Jun 2025
Salesforce unveils Marketing Cloud Next for AI-driven campaigns
Customer Experience

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
AI boosts customer service happiness as global wellbeing falls
Unified Communications

AI boosts customer service happiness as global wellbeing falls

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025
Sinch appoints Angus Mansfield to lead APAC channel sales growth
Customer Experience

Sinch appoints Angus Mansfield to lead APAC channel sales growth

Sinch has named Angus Mansfield as Vice President of Channel Sales for APAC, aiming to expand partnerships and boost growth in the region's booming customer communications market.

By Melvin Hipolito • 4 min read • Wed, 11th Jun 2025
AI, loyalty and ANZ grocery retailers: What's new
Data Analytics

AI, loyalty and ANZ grocery retailers: What's new

Australian and New Zealand grocers are set to boost profits and engagement by adopting AI-driven personalisation and loyalty strategies in 2025/2026.

By Jonathan Reeve • 5 min read • Wed, 11th Jun 2025
Dentsu integrates eye-tracking data for media planning
Customer Experience

Dentsu integrates eye-tracking data for media planning

Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.

By Jed Nykolle Harme • 3 min read • Tue, 10th Jun 2025

Stories from Other Regions

Customer engagement stories

Techcombank leads Vietnam with record brand equity & awards
Customer Experience

Techcombank leads Vietnam with record brand equity & awards

Techcombank tops Vietnam's banking sector with record Brand Equity Index scores and wins three Asia-Pacific Stevie Awards for innovation and marketing excellence.

By Kaleah Salmon • 4 min read • Wed, 18th Jun 2025
Upwind appoints Rinki Sethi as Chief Security Officer to drive growth
Firewalls

Upwind appoints Rinki Sethi as Chief Security Officer to drive growth

Upwind hires cybersecurity veteran Rinki Sethi as Chief Security Officer to boost global growth amid 4,000% revenue surge and product innovations.

By Melvin Hipolito • 3 min read • Fri, 13th Jun 2025
QSIC strengthens US growth with leadership hires & USD $25 million raise
Customer Experience

QSIC strengthens US growth with leadership hires & USD $25 million raise

QSIC boosts US growth with new leaders and a USD $25 million raise, aiming to expand its AI-driven in-store audio platform globally.

By Melvin Hipolito • 4 min read • Fri, 13th Jun 2025
Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation
Customer Experience

Loyalty laggards: Expert reveals which APAC sectors struggle with tech innovation

Airlines, fuel, and quick-service restaurants in APAC lag in loyalty programme innovation, hindered by legacy tech and limited reward systems, says expert.

By Aaron Crowe • 5 min read • Thu, 12th Jun 2025