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Digital marketing stories

Braze named Gartner Leader for fourth straight year
Software-as-a-Service

Braze named Gartner Leader for fourth straight year

Marketers weighing customer-engagement platforms may see Braze's latest Gartner ranking as a signal of stronger execution and vision in a crowded market.

By Joseph Gabriel Lagonsin • 3 min read • Last week

Global Stories

Digital marketing stories

Half of Australians using AI to research purchases
Marketing Technologies

Half of Australians using AI to research purchases

Yet most shoppers still cross-check AI suggestions on Google or review sites before buying, according to new research.

By Mara Sugue • 3 min read • Yesterday
Supanova expands Leap partnership to boost ticketing
Data Analytics

Supanova expands Leap partnership to boost ticketing

The expanded deal has helped lift revenue 32% year on year as Supanova folds ticketing, marketing and event operations into one system.

By Joseph Gabriel Lagonsin • 4 min read • Yesterday
Clarity appoints Bob Osmond as North America Chief
Software-as-a-Service

Clarity appoints Bob Osmond as North America Chief

The hire deepens Clarity's push in the US, where it is aiming to win more B2B technology clients and grow its leadership team.

By Sofiah Nichole Salivio • 3 min read • 2 days ago
AFL Grand Final weekend lifts online spending & traffic
Data Analytics

AFL Grand Final weekend lifts online spending & traffic

Retailers saw a surge in food, screens and merchandise sales as fans prepared for AFL Grand Final watch parties and post-match celebrations.

By Raphael Veloso • 3 min read • 3 days ago
Amazon rivals beauty chains as Australian sales shift online
Digital Transformation

Amazon rivals beauty chains as Australian sales shift online

Marketplaces are now taking as much Australian online beauty revenue as specialist chains, with consumers increasingly shopping through Amazon and social media.

By Raphael Veloso • 4 min read • 5 days ago
AI assistants now read online stores more than twice as often as Google. Most retailers can't see it
Firewalls

AI assistants now read online stores more than twice as often as Google. Most retailers can't see it

Many retailers are missing live customer queries because AI assistants now fetch product pages far more often than Google does.

By Pratham Jani • 6 min read • 5 days ago
Restaurant Brands deepens search partnership with Optimisers
Marketing Technologies

Restaurant Brands deepens search partnership with Optimisers

Accurate location data is now central to how diners find KFC, Pizza Hut and Taco Bell in New Zealand across search, maps and AI tools.

By Mara Sugue • 4 min read • 5 days ago
Havas Play & iion launch playable ads in ANZ & APAC
Digital Transformation

Havas Play & iion launch playable ads in ANZ & APAC

Brands across ANZ and APAC will be able to launch interactive ads faster as Havas Play and iion cut playable-build times to days, not weeks.

By Sofiah Nichole Salivio • 4 min read • Last week
Markable tops USD $1.7bn in creator sales, rebrands
Software-as-a-Service

Markable tops USD $1.7bn in creator sales, rebrands

Higher creator sales and a fresh brand identity signal Markable's push to broaden its user base as platform sales rose 260% year on year.

By Raphael Veloso • 4 min read • Last week
Canva adds 1,000 fonts through expanded Monotype deal
Small Business

Canva adds 1,000 fonts through expanded Monotype deal

Designers working in non-Latin scripts gain more choice as Canva widens typography options for Arabic and South Asian markets.

By Sean Mitchell • 4 min read • Last week
The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully
Customer Experience

The golden quarter loyalty opportunity: Why rewards matter more when consumers spend more carefully

With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.

By Mrinalini Chowdhary • 5 min read • Last week

Stories from Other Regions

Digital marketing stories

Most UK B2B tech sites miss AI readability signals
Software-as-a-Service

Most UK B2B tech sites miss AI readability signals

AI assistants may struggle to surface UK tech suppliers, as 77.5% of audited B2B websites lacked at least one basic machine-readable signal.

By Sofiah Nichole Salivio • 4 min read • 2 days ago
Experian launches new Snowflake apps for marketers
Software-as-a-Service

Experian launches new Snowflake apps for marketers

Marketers can now clean and activate customer records inside Snowflake, cutting data movement and tightening privacy controls.

By Sofiah Nichole Salivio • 3 min read • 3 days ago
Irish business leaders warm to AI, but fears persist
Data Protection

Irish business leaders warm to AI, but fears persist

Concerns over jobs, security and trust still linger, even as more Irish bosses now see AI as a business opportunity, a survey found.

By Raphael Veloso • 4 min read • Last week
UK consumers trust AI marketing less, Optimizely finds
Digital Transformation

UK consumers trust AI marketing less, Optimizely finds

Trust is eroding as 62% of UK consumers say AI-made marketing content feels less credible, according to a new Optimizely survey.

By Joseph Gabriel Lagonsin • 4 min read • Last week
E-commerce marketers shift budgets to AI & cashback
Digital Transformation

E-commerce marketers shift budgets to AI & cashback

AI shopping tools and cashback apps are set to capture most new eCommerce marketing spend as brands move before search and click.

By Karen Joy Bacudo • 4 min read • Last week