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Generative Engine Optimisation (GEO) Stories - Page 2

Australian Stories

Generative Engine Optimisation (GEO) stories

Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
Sefiani unveils Surfacd to track brands in AI search
Digital Transformation

Sefiani unveils Surfacd to track brands in AI search

Sefiani launches Surfacd, a tool that lets brands track and optimise how AI search engines present them versus rivals across key queries.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 17th Feb 2026

Global Stories

Generative Engine Optimisation (GEO) stories

Superdry appoints Verde Digital to boost organic search
Digital Transformation

Superdry appoints Verde Digital to boost organic search

The fashion retailer wants more shoppers to find its clothing through generic searches, reducing reliance on branded traffic and paid ads.

By Joseph Gabriel Lagonsin • 3 min read • Thu, 9th Apr 2026
The rush to GEO is understandable. But here's what gets missed in the scramble
Digital Transformation

The rush to GEO is understandable. But here's what gets missed in the scramble

Only a third of firms have trained teams in GEO, yet most marketers plan to spend more next year, risking wasted budget without consistent brand signals.

By Becky Rawlings • 5 min read • Wed, 8th Apr 2026
Bazaarvoice launches API to boost AI review discovery
Marketing Technologies

Bazaarvoice launches API to boost AI review discovery

Brands may need to adapt review content for AI search, as Bazaarvoice’s new API makes user-generated ratings crawlable for recommendation engines.

By Sofiah Nichole Salivio • 4 min read • Wed, 8th Apr 2026
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Tue, 7th Apr 2026
The new world of GEO - are you ready?
Marketing Technologies

The new world of GEO - are you ready?

Search is shifting from clicks to citations, and brands that still rely on old SEO alone risk losing visibility where B2B buyers now decide.

By Pipin Firmansyah • 5 min read • Tue, 17th Mar 2026
The Golden Triangle of marketing in the AI era
Digital Transformation

The Golden Triangle of marketing in the AI era

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

By Gemma Manning • 6 min read • Mon, 16th Mar 2026
Why technical foundation is critical for Generative Engine Optimisation (GEO) success
Marketing Technologies

Why technical foundation is critical for Generative Engine Optimisation (GEO) success

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

By Pipin Firmansyah • 5 min read • Fri, 13th Mar 2026
Five red flags that suggest your AI content is actually hurting your rankings
Data Analytics

Five red flags that suggest your AI content is actually hurting your rankings

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

By Gareth Hoyle • 5 min read • Sat, 7th Mar 2026
Radisys & AccelerComm extend satellite 5G IoT reach
Unified Communications

Radisys & AccelerComm extend satellite 5G IoT reach

Radisys and AccelerComm add NB-IoT to their 5G satellite stack, letting operators serve low-power IoT and broadband over shared spectrum.

By Joseph Gabriel Lagonsin • 4 min read • Fri, 6th Mar 2026
Q4 upgrades IR sites to boost visibility in AI search
Software-as-a-Service

Q4 upgrades IR sites to boost visibility in AI search

Q4 adds AI-focused optimisation to investor relations sites, helping listed firms surface verified disclosures in answer engines like ChatGPT.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Multipole AI launches AIMSOO to boost SME AI visibility
Software-as-a-Service

Multipole AI launches AIMSOO to boost SME AI visibility

Multipole AI has launched AIMSOO, a free platform to help SMEs boost visibility in AI-driven search and chat interfaces.

By Shannon Williams • 4 min read • Fri, 20th Feb 2026
Gartner: LLMs to reshape PR budgets & staff chatbots
Marketing Technologies

Gartner: LLMs to reshape PR budgets & staff chatbots

Gartner predicts public LLMs will double PR budgets by 2027 as AI search reshapes discovery and employee chatbots replace intranets.

By Sean Mitchell • 4 min read • Wed, 18th Feb 2026
Clarity unveils Surfacd to track B2B brands in AI search
Customer Experience

Clarity unveils Surfacd to track B2B brands in AI search

Clarity launches Surfacd, a tool tracking how B2B brands are portrayed across AI search and assistants such as ChatGPT and Perplexity.

By Catherine Knowles • 4 min read • Thu, 12th Feb 2026

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

35 years of marketing in technology: A front-row seat to change
Customer Relationship Management

35 years of marketing in technology: A front-row seat to change

A veteran marketer reflects on 35 years in tech, tracing the journey from hand-coded web pages to data-fuelled, curiosity-driven SaaS leadership.

By Jeannie Zaemes • 5 min read • Fri, 6th Mar 2026
Why AI search is reshaping how Kiwis see businesses
Marketing Technologies

Why AI search is reshaping how Kiwis see businesses

As Kiwis increasingly 'ask AI' before buying, leaders must learn to shape algorithm answers or risk losing control of their brand story.

By Jack Wheeler • 4 min read • Wed, 11th Feb 2026