Generative Engine Optimisation (GEO) stories - Page 3
Gen Z & Millennials turn to AI for shopping advice over search
Wed, 17th Sep 2025
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martech
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llms
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ai
A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.
Optimizely unveils CMS features to boost AI search visibility
Wed, 30th Jul 2025
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ecm
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martech
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genai
Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Mon, 14th Jul 2025
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cx
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martech
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partner programmes
As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.
Tracer unveils AI tool to shield brands from ChatGPT fraud
Thu, 3rd Jul 2025
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martech
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advanced persistent threat protection
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genai
Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.
Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Wed, 2nd Jul 2025
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martech
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commerce systems
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personalisation
Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.
Trends from HumAIn 2025 — And what the new AI normal means for brands
Wed, 4th Jun 2025
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martech
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partner programmes
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genai
At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.