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Generative Engine Optimisation (GEO) Stories - Page 4

Australian Stories

Generative Engine Optimisation (GEO) stories

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns
Marketing Technologies

Australian brands at serious risk of being crushed by global eCommerce giants, expert warns

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

By Teresa Sperti • 6 min read • Wed, 2nd Jul 2025

Global Stories

Generative Engine Optimisation (GEO) stories

Marketers struggle to prepare for AI-driven, click-less journeys
Customer Experience

Marketers struggle to prepare for AI-driven, click-less journeys

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

By Sean Mitchell • 3 min read • Thu, 13th Nov 2025
The surprising AI generation gap: Senior employers feel more empowered
Marketing Technologies

The surprising AI generation gap: Senior employers feel more empowered

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

By Edson Porto • 5 min read • Fri, 24th Oct 2025
Brandi AI launches programme to boost agency visibility in AI
Marketing Technologies

Brandi AI launches programme to boost agency visibility in AI

Brandi AI launches a global programme helping agencies boost client brand visibility in AI-generated content through advanced analytics and GEO services.

By Sean Mitchell • 4 min read • Fri, 24th Oct 2025
Adobe unveils LLM Optimizer to boost AI brand visibility
Marketing Technologies

Adobe unveils LLM Optimizer to boost AI brand visibility

Adobe launches LLM Optimizer to help businesses boost brand visibility and track AI-driven traffic across chat services and browsers.

By Melania Watson • 4 min read • Wed, 15th Oct 2025
Brandi AI unveils platform to boost brand presence in AI results
Marketing Technologies

Brandi AI unveils platform to boost brand presence in AI results

Brandi AI has launched a platform to help brands enhance visibility in AI-generated answers, reshaping digital marketing for the AI-driven buyer journey.

By Sean Mitchell • 3 min read • Wed, 8th Oct 2025
Gen Z & Millennials turn to AI for shopping advice over search
Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025
Optimizely unveils CMS features to boost AI search visibility
Enterprise Content Management

Optimizely unveils CMS features to boost AI search visibility

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

By Jed Nykolle Harme • 4 min read • Wed, 30th Jul 2025
Fire on the Hill unveils GEO service to boost AI brand visibility
Digital Transformation

Fire on the Hill unveils GEO service to boost AI brand visibility

Fire on the Hill launches GEO service to help brands shape and track their presence in AI-generated search results, boosting visibility and trust.

By Sean Mitchell • 4 min read • Tue, 29th Jul 2025
Goodbye SEO, hello GEO: How AI is reshaping brand discovery
Customer Experience

Goodbye SEO, hello GEO: How AI is reshaping brand discovery

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

By Marty Hungerford • 7 min read • Mon, 14th Jul 2025
Tracer unveils AI tool to shield brands from ChatGPT fraud
Marketing Technologies

Tracer unveils AI tool to shield brands from ChatGPT fraud

Tracer AI launches Tracer Protect for ChatGPT, an AI tool to monitor and combat brand fraud and scams exploiting ChatGPT chatbot responses.

By Catherine Knowles • 5 min read • Thu, 3rd Jul 2025
Trends from HumAIn 2025 — And what the new AI normal means for brands
Marketing Technologies

Trends from HumAIn 2025 — And what the new AI normal means for brands

At humAIn 2025, experts reveal AI is reshaping creativity, search, and work, urging brands to blend human insight with machine intelligence for success.

By Luke Ireland • 5 min read • Wed, 4th Jun 2025

Stories from Other Regions

Generative Engine Optimisation (GEO) stories

Sphere launches GEO platform to manage AI-driven online profiles
Marketing Technologies

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025
Labelium acquires reegen.ai & names Ben Gibson UK chief executive
Digital Transformation

Labelium acquires reegen.ai & names Ben Gibson UK chief executive

Labelium acquires generative SEO firm reegen.ai and appoints its founder Ben Gibson as UK CEO to boost AI-driven marketing growth.

By Catherine Knowles • 3 min read • Thu, 10th Jul 2025
Crisis communications in the AI era – Are you ready for the new robots, machines and engines?
Digital Transformation

Crisis communications in the AI era – Are you ready for the new robots, machines and engines?

As AI revolutionises our lives, companies must prepare for its impact on crisis management, addressing risks and harnessing opportunities to protect their reputation.

By Dwayne Alexander • 5 min read • Thu, 6th Mar 2025