GetApp stories
Australian firms embrace AI to bolster cybersecurity efforts
Wed, 27th Nov 2024
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firewalls
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network security
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cloud security
A new survey reveals that 56% of Australian IT professionals view AI as a crucial asset in combatting cyber threats, with 91% anticipating increased security spending.
Australian firms combat rising AI-driven deepfake threats
Tue, 26th Nov 2024
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firewalls
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encryption
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network security
Australian businesses are ramping up efforts to combat rising deepfake cyber threats, with 66% implementing measures against AI-driven impersonations.
70% of Australian execs targeted by cyberattacks: study
Mon, 25th Nov 2024
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it training
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advanced persistent threat protection
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partner programmes
A study reveals that 70% of Australian executives faced cyberattacks in the last 18 months, underscoring growing cybersecurity threats in the sector.
Deepfake attacks seen as top cyber threat in Australia
Fri, 22nd Nov 2024
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malware
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ransomware
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advanced persistent threat protection
AI-generated deepfake attacks have emerged as the top cyber threat for IT professionals in Australia, prompting 66% of companies to develop response plans.
High phishing rates among remote workers across Australia
Mon, 16th Oct 2023
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phishing
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email security
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cybersecurity
85% of remote workers have experienced a phishing attempt, with 67% receiving multiple attempts, according to a study commissioned by GetApp.
Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
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fintech
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financial systems
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genai
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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digital marketing
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social media
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social media listening
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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sme
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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cx
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martech
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research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
COVID pandemic pushed consumers into digital payments
Tue, 22nd Nov 2022
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blockchain
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martech
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commerce systems
78% of Aussies who use digital wallets say the COVID-19 pandemic pushed them towards using digital means of payment.