GetApp stories
![Story image](../../../../../uploads/story/2023/10/14/preview_Phishing.webp)
High phishing rates among remote workers across Australia
Mon, 16th Oct 2023
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email security
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phishing
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cybersecurity
85% of remote workers have experienced a phishing attempt, with 67% receiving multiple attempts, according to a study commissioned by GetApp.
![Story image](../../../../../uploads/story/2023/07/18/preview_GettyImages-1493495125.webp)
Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
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fintechs
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financial systems
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ai
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
![Story image](../../../../../uploads/story/2023/03/21/preview_GettyImages-1367616997.webp)
Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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social media
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social media listening
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digital marketing
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
![Story image](../../../../../uploads/story/2023/03/09/preview_GettyImages-1367616997.webp)
Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
![Story image](../../../../../uploads/story/2023/01/31/preview_GettyImages-1025207214.webp)
Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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martech
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cx
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research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
![Story image](../../../../../uploads/story/2022/11/22/preview_GettyImages-1030790750.webp)
COVID pandemic pushed consumers into digital payments
Tue, 22nd Nov 2022
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cryptocurrency
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blockchain
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martech
78% of Aussies who use digital wallets say the COVID-19 pandemic pushed them towards using digital means of payment.