CFOtech Australia - Technology news for CFOs & financial decision-makers

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High phishing rates among remote workers across Australia
Mon, 16th Oct 2023
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cloud services
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phishing
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email security
85% of remote workers have experienced a phishing attempt, with 67% receiving multiple attempts, according to a study commissioned by GetApp.
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Already 67% of Australian workers using generative AI weekly
Tue, 18th Jul 2023
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digital banking
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accounting systems
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ai
Most companies are at least beginning to explore AI tools, with one-third (35%) investigating how best to deploy it in their organisation.
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Higher social media spend by Australian SMEs in 2023: GetApp
Tue, 21st Mar 2023
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creative technologies
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social media listening
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social media
GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.
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Biggest drawback of social media for SMEs? Copycats
Thu, 9th Mar 2023
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social media
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branding
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smes
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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Value for money top of the list in building brand loyalty - report
Tue, 31st Jan 2023
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martech
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cx
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research
When asked which brand characteristics are essential for building customer loyalty, value for money was the most popular, chosen by 77% of respondents.
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COVID pandemic pushed consumers into digital payments
Tue, 22nd Nov 2022
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cryptocurrency
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blockchain
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martech
78% of Aussies who use digital wallets say the COVID-19 pandemic pushed them towards using digital means of payment.