Immersive technology stories
![Story image](../../../../../uploads/story/2024/07/08/preview_techday_2e905f74b26797ccdf8c.webp)
Snapchat & Selfridges unveil AR Locker Room for Sportopia
This month
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ar, vr & metaverse
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london
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shopping
Snapchat and Selfridges unveil an AR Locker Room at Selfridges Oxford Street, blending tech and retail for an immersive sports experience this summer.
![Story image](../../../../../uploads/story/2024/06/20/preview_techday_2befaf0d52d5559689b6.webp)
PFU announces RICOH 360 Meeting Hub to boost remote inclusion
Last month
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hcm
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uc
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digital entertainment
PFU Limited has unveiled its RICOH 360 Meeting Hub, an all-in-one device to transform virtual meetings, aiming to create an in-room experience for remote participants.
![Story image](../../../../../uploads/story/2024/02/07/preview_img-bEetBZyZdkaKH03Fut6EyJ8y.webp)
TrueConf & Eyefeelit debut HoloLive for immersive 3D video calls
Wed, 7th Feb 2024
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hybrid & remote work
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wfh
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3d
TrueConf and Eyefeelit introduce HoloLive, an advanced telepresence solution, transforming video calls into life-size 3D holographic encounters, promising to redefine collaboration in remote and hybrid events.
![Story image](../../../../../uploads/story/2023/06/26/preview_GettyImages-1401169730.webp)
Global computer graphics market to be US$464.2 million by 2033: FMI
Mon, 26th Jun 2023
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ar, vr & metaverse
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computer graphics
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market
The global computer graphics market is poised for substantial growth, by a steady CAGR of 8.3%, with projected revenues surpassing US$464.2 million by 2033.
![Story image](../../../../../uploads/story/2023/06/16/preview_GettyImages-1479076592.webp)
Marketers look to generative AI as customer expectations increase: Adobe
Fri, 16th Jun 2023
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cx
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martech
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ai
As demand increases, ANZ marketing professionals look to generative AI for assistance with the workload, creativity, and customer reach.
![Story image](../../../../../uploads/story/2023/04/04/preview_GettyImages-1357676694.webp)
Shadow Factory adopts first-of-a-kind “Work from Metaverse”
Tue, 4th Apr 2023
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hybrid & remote work
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ar, vr & metaverse
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wfh
Advancements in Metaverse technology have made it possible for Shadow Factory to march towards a new era of work, which it says, will improve productivity.
![Story image](../../../../../uploads/story/2023/03/21/preview_GettyImages-1368005820.webp)
Will the Metaverse change retail as we know it in 2023?
Tue, 21st Mar 2023
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martech
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omnichannel
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ar, vr & metaverse
Many futurists have glorified the potential benefits of its positively revolutionary potential for the future of work, retail, and even bigger societal issues.
![Story image](../../../../../uploads/story/2023/01/20/preview_GettyImages-925425860.webp)
Immersive CX is the new way to win and keep customers
Fri, 20th Jan 2023
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martech
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cx
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ueba
Latest Zendesk research signals a dramatic shift in expectations, with over two-thirds of Australian business leaders rethinking the entire customer experience.
![Story image](../../../../../uploads/story/2022/12/30/preview_GettyImages-515923584.webp)
M1 power up Singapore's museums with 5G and edge computing
Fri, 30th Dec 2022
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digital transformation
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edge computing
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5g & beyond
It is part of a broader initiative to transform experiences for the public across all national museums and heritage institutions in Singapore.
![Story image](../../../../../uploads/story/2022/12/23/preview_GettyImages-849372064.webp)
Tata to acquire Switch Enterprises for live video production
Fri, 23rd Dec 2022
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digital entertainment
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digital transformation
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media solution
It will help Tata Communications gain a strong foothold into the Americas media and entertainment market and extend its portfolio into live video production.
![Story image](../../../../../uploads/story/2022/12/23/preview_GettyImages-1382275028.webp)
Tencent supports Metalife for realistic Metaverse avatars
Fri, 23rd Dec 2022
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ar, vr & metaverse
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partner programmes
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av
Tencent Real-Time Communication, utilized for avatar creation in the metaverse, ensures a smooth audio/video experience under a packet loss rate of 80%.
![Story image](../../../../../uploads/story/2022/10/20/preview_GettyImages-1354576363.webp)
Adobe empowers creators and brands with Substance 3D updates
Thu, 20th Oct 2022
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ar, vr & metaverse
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martech
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adobe
Adobe announces new innovations across its Substance 3D tools, empowering creators and brands to create immersive 3D content and metaverse experiences.
![Story image](../../../../../uploads/story/2022/07/20/preview_unnamed__1_.webp)
Wave Audio delivers ultimate immersion with new wireless earbuds
Wed, 27th Jul 2022
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digital entertainment
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earbuds
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digital music
Wave Audio, one of Australia's best new audio brands, has recently released a set of landmark noise-cancelling true wireless earbuds, the Immersive Pro.
![Story image](../../../../../uploads/story/2022/07/04/preview_Sony_headset.webp)
Sony releases a new gaming gear brand for PC gamers
Mon, 4th Jul 2022
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gaming
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digital entertainment
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headsets
Sony has unveiled INZONETM, a new gaming gear brand for PC gamers that makes gaming more immersive and offers greater gaming ability.
![Story image](../../../../../uploads/story/2022/04/14/preview_GettyImages-685899446.webp)
NFTs set to further immerse Australian Cricket fans
Thu, 14th Apr 2022
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blockchain
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cryptocurrency
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ar, vr & metaverse
Cricket Australia and the Australian Cricketers' Association have signed a deal with Rario and BlockTrust to connect cricket fans globally with NFTs.
![Story image](../../../../../uploads/story/2022/02/25/preview_Mixed_reality_1.webp)
Video: 10 Minute IT Jams - An update from Comvita on new Microsoft collaboration
Fri, 25th Feb 2022
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digital marketing
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immersive technology
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microsoft
Comvita collaborates with Microsoft to introduce interactive sensory experiences for consumers in the Asia-Pacific region - TechDay.
![Story image](../../../../../uploads/story/2021/09/07/preview_GettyImages-1290154659.webp)
New remote tech support solution using live AR overlays
Tue, 7th Sep 2021
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ar, vr & metaverse
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vr
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ar
ABB Electrification's Service business has announced new solutions that provide interactive remote support using immersive extended reality.
![Story image](../../../../../uploads/story/2020/11/05/preview_GettyImages-1190108808.webp)
AR, VR and 3D tech boost consumer confidence in online purchases - report
Thu, 5th Nov 2020
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ar, vr & metaverse
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accenture
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ar
The report found that 47% of global consumers acknowledged that immersive technologies made them feel more connected with products while shopping online.