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Australian Stories

Influencer Marketing stories

How small Australian retailers can compete with the big players using paid social
eCommerce

How small Australian retailers can compete with the big players using paid social

Social media is helping Australian independents win customers from larger rivals with far smaller budgets and faster, more targeted campaigns.

By Sam Park • 5 min read • Last week
Millennials trust AI more than Gen Z, survey finds
Customer Experience

Millennials trust AI more than Gen Z, survey finds

Australians are using AI heavily, but most still want clear labelling and sourcing before they trust its search and shopping advice.

By Sofiah Nichole Salivio • 4 min read • This month

Global Stories

Influencer Marketing stories

Opinion: Why PR agencies should budget for publisher support
TechDay

Opinion: Why PR agencies should budget for publisher support

Specialist titles are increasingly funded by agency budgets as ad revenue fades, with TechDay saying it grew 40% in 2024-25.

By Sean Mitchell • 6 min read • 2 days ago
L'Oréal opens 2026 beauty tech contest for ANZ startups
Digital Transformation

L'Oréal opens 2026 beauty tech contest for ANZ startups

Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.

By Mark Tarre • 4 min read • Last week
BYRDLI & San Diego Tourism launch dual creator campaign
Social Media

BYRDLI & San Diego Tourism launch dual creator campaign

Travellers can now book two distinct versions of San Diego as creator-led storefronts tie tourism marketing directly to revenue and room nights.

By Sean Mitchell • 4 min read • Last week
Bazaarvoice joins Shopify as Certified Technology Partner
Customer Experience

Bazaarvoice joins Shopify as Certified Technology Partner

Shopify merchants will get more control over reviews, regional content and fraud checks as Bazaarvoice deepens its role in the platform.

By Sean Mitchell • 3 min read • Last week
Meta ad revenue set to hit GBP £240 billion in 2026
Artificial Intelligence

Meta ad revenue set to hit GBP £240 billion in 2026

Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.

By Sean Mitchell • 4 min read • Last week
L'Oréal opens 2026 Big Bang beauty tech applications
Data Analytics

L'Oréal opens 2026 Big Bang beauty tech applications

Startups across 35 markets can win funded pilots with L'Oréal as beauty brands seek AI, creator and circular-economy tools.

By Sean Mitchell • 5 min read • Last week
Babeltext launches AI creator marketplace Chat2Me.AI
Digital Transformation

Babeltext launches AI creator marketplace Chat2Me.AI

The Sydney company is betting creators can monetise audience demand with paid AI personas across WhatsApp, SMS and web chat.

By Sofiah Nichole Salivio • 4 min read • Last week
Neoqura picks The Optimisers for US launch & funding
Marketing Technologies

Neoqura picks The Optimisers for US launch & funding

Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.

By Joseph Gabriel Lagonsin • 4 min read • This month
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • This month
EZZ launches MeTime women's wellness range with Bionap
Marketing

EZZ launches MeTime women's wellness range with Bionap

The range is set to reach pharmacy shelves next month, as EZZ seeks to tap demand for evidence-backed women’s wellness products.

By Mark Tarre • 3 min read • This month
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Last month
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Last month

Stories from Other Regions

Influencer Marketing stories

Influencer marketing shifts from add-on to core strategy
Customer Relationship Management

Influencer marketing shifts from add-on to core strategy

Brands risk losing ground as influencer activity is now being tied to sales, traffic and customer growth across UK and Europe.

By Mark Tarre • 3 min read • Last month
WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Last month
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Last month