CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

Influencer Marketing Stories - Page 2

Australian Stories

Influencer Marketing stories

Australians demand AI labelling as trust concerns grow
Marketing Technologies

Australians demand AI labelling as trust concerns grow

Most Australians want AI-made content clearly labelled, as 89% back tougher regulation and 62% warn of damaged trust from deception.

By Joseph Gabriel Lagonsin • 4 min read • Wed, 22nd Apr 2026

Global Stories

Influencer Marketing stories

Neoqura picks The Optimisers for US launch & funding
Marketing Technologies

Neoqura picks The Optimisers for US launch & funding

Neoqura hires The Optimisers for US expansion as it readies Asteroid Ointment, backed by a NZD $2 million crowdfunding plan.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Buy reviews searches surge 1,325% as trust worries grow
Customer Experience

Buy reviews searches surge 1,325% as trust worries grow

Shoppers are being urged to scrutinise online sellers after search data showed a sharp rise in queries for bought credibility signals.

By Joseph Gabriel Lagonsin • 5 min read • Last month
EZZ launches MeTime women's wellness range with Bionap
Marketing

EZZ launches MeTime women's wellness range with Bionap

The range is set to reach pharmacy shelves next month, as EZZ seeks to tap demand for evidence-backed women’s wellness products.

By Mark Tarre • 3 min read • Last month
Rakuten & impact.com form affiliate marketing alliance
Customer Experience

Rakuten & impact.com form affiliate marketing alliance

Advertisers could gain clearer sales tracking as the pair combine partner data, services and payments into one performance marketing model.

By Mark Tarre • 4 min read • Wed, 29th Apr 2026
New Zealand seeks public input on ad regulation rules
Data Protection

New Zealand seeks public input on ad regulation rules

The review could force brands, influencers and retailers to rethink how ads are labelled, priced and disclosed across digital channels.

By Karen Joy Bacudo • 4 min read • Tue, 28th Apr 2026
Markable launches free creator tier as social commerce grows
Customer Experience

Markable launches free creator tier as social commerce grows

Wider access to affiliate tools could help smaller creators cash in as US social commerce heads towards USD $100 billion next year.

By Sofiah Nichole Salivio • 3 min read • Sat, 25th Apr 2026
World IP Day: Why IP is the backbone of sporting brands' success
Gaming

World IP Day: Why IP is the backbone of sporting brands' success

Lapsed marks, imprecise registrations and unresolved NFT disputes are exposing sports brands to costly legal fights and lost exclusivity.

By Aparna Watal • 6 min read • Fri, 24th Apr 2026
impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

impact.com deepens YouTube tie-up for creator marketing

Marketers in Southeast Asia gain a clearer way to track creator campaign returns as YouTube data replaces estimated metrics and fragmented workflows.

By Sofiah Nichole Salivio • 4 min read • Fri, 24th Apr 2026
Impact.com deepens YouTube tie-up for creator marketing
Marketing Technologies

Impact.com deepens YouTube tie-up for creator marketing

Brands will be able to assess creator campaigns with first-party YouTube data as impact.com adds direct discovery, activation and measurement tools.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 22nd Apr 2026
BYRDLI unveils bookable Utah trip with travel creator
Social Media

BYRDLI unveils bookable Utah trip with travel creator

Travellers will be able to book a single route across Utah’s regions as BYRDLI ties creator content to a concierge-backed itinerary.

By Sofiah Nichole Salivio • 3 min read • Thu, 16th Apr 2026
AppDirect buys PartnerStack to expand B2B sales platform
Software-as-a-Service

AppDirect buys PartnerStack to expand B2B sales platform

The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.

By Mark Tarre • 4 min read • Wed, 15th Apr 2026
AI skincare searches surge as consumers seek guidance
Marketing Technologies

AI skincare searches surge as consumers seek guidance

Search demand is surging as shoppers use AI tools to cut through crowded skincare choices, though experts warn they cannot diagnose serious conditions.

By Kaleah Salmon • 5 min read • Fri, 10th Apr 2026
Shoppers turn against AI social content, survey finds
Customer Experience

Shoppers turn against AI social content, survey finds

Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.

By Catherine Knowles • 4 min read • Fri, 10th Apr 2026
Levanta acquires Perch+ to expand Amazon marketplace
Marketing Technologies

Levanta acquires Perch+ to expand Amazon marketplace

Hundreds of Amazon sellers and publishers will join a larger partner marketplace as Levanta folds Perch+ into its platform.

By Joseph Gabriel Lagonsin • 3 min read • Wed, 8th Apr 2026

Stories from Other Regions

Influencer Marketing stories

WNTD launches fashion app with GBP £3 million backing
Customer Experience

WNTD launches fashion app with GBP £3 million backing

Gen Z shoppers can now test looks and seek friend feedback in one place, as WNTD bets on social discovery away from retail sites.

By Sofiah Nichole Salivio • 4 min read • Mon, 27th Apr 2026
Markable launches free AI tools to widen creator access
Marketing Technologies

Markable launches free AI tools to widen creator access

Greater competition in social commerce is prompting Markable to offer AI shopping tools free, as it targets faster growth from more creators.

By Joseph Gabriel Lagonsin • 4 min read • Sat, 25th Apr 2026