Influencer Marketing stories

BYRDLI and Utah tourism team up with Australian creator Matt Lambley to turn a multi-region road trip into a bookable itinerary.

AppDirect deepens B2B distribution push with PartnerStack deal, adding partner-management software and a network of 138,000 businesses.

AI skincare searches jump 2,647% as Fresha says beauty buyers are turning to image analysis, smart devices and app-led routines for guidance.

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Levanta buys Perch+ as it broadens creator and affiliate tools for Amazon sellers, adding hundreds of merchants and publishers to its platform.

OpenAI buys TBPN, adding Silicon Valley's influential daily tech talk show to its Strategy team while pledging editorial independence.

Young Australians lead rapid adoption of wellness tech, with red light therapy, blue light blockers and infrared saunas gaining ground.

AI creator platforms launch awards with USD $90,000 prize fund as virtual personalities move deeper into the online economy.

Amazon Australia has deployed homegrown AI to expand box-free deliveries, slashing packaging and cutting waste across its network.

Launchd snaps up Auckland talent agency WeAreTENZING to grow its creator and athlete footprint across the booming ANZ influencer market.

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

BYRDLI and creator Tahnee Cook launch a live LA itinerary campaign, letting followers book her real-time stays, experiences and hotel deals.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

Women are urged to shift from self-effacing 'give to give' to confident 'give to gain', turning generosity into visible power and progress.

Women are driving explosive growth in digital fitness and sports tech, turning female-first design from side initiative into core strategy.

Women redefining gaming culture are quietly steering how future technologies will feel, who they serve and whose voices they centre.

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

Revuze now tracks TikTok Shop sales and creator performance, unifying commerce data with customer feedback in its market platform.

Awin launches Campaign Builder and smarter partner recommendations to slash affiliate setup times and sharpen performance reporting.

Fujifilm will bring its interactive House of Photography pop-up to Melbourne's Chadstone in March 2026, offering hands-on gear and fashion sessions.