CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

Influencer Marketing Stories - Page 9

Global Stories

Influencer Marketing stories

Launchd acquires Huume to boost influencer marketing reach
Digital Transformation

Launchd acquires Huume to boost influencer marketing reach

Launchd has acquired influencer agency Huume from IZEA to boost its talent-led marketing, expanding its reach in influencer-branded content and creator partnerships.

By Sean Mitchell • 3 min read • Tue, 3rd Jun 2025
Asian social trends reshape UK social media & influencer scene
Crypto

Asian social trends reshape UK social media & influencer scene

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

By Shannon Williams • 3 min read • Thu, 15th May 2025
Trust & partnerships key to APAC travel marketing success
Customer Experience

Trust & partnerships key to APAC travel marketing success

A new impact.com report reveals APAC travel brands focus on trust, partnerships, and multi-channel strategies to meet evolving traveller demands post-pandemic.

By Kaleah Salmon • 4 min read • Thu, 15th May 2025
LinkedIn expands BrandLink, offers video ads with top creators
Digital Entertainment

LinkedIn expands BrandLink, offers video ads with top creators

LinkedIn expands BrandLink, offering advertisers premium video content from top creators to engage over 1 billion members in the US and UK.

By Sean Mitchell • 6 min read • Fri, 2nd May 2025
Gen X influencers spark brand interest as social media booms
Partner Programmes

Gen X influencers spark brand interest as social media booms

Gen X influencers aged 45+ are gaining traction as brands invest in mid-life creators to engage diverse audiences across TikTok, Instagram, and Facebook.

By Shannon Williams • 4 min read • Tue, 29th Apr 2025
Former AFL players launch talent platform with investors' backing
Human Capital Management

Former AFL players launch talent platform with investors' backing

Former AFL stars James Begley and Matthew Pavlich have launched Launchd, a tech platform aimed at enhancing transparency in talent and influencer marketing.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025
App marketing trends: Rising ad budgets & KPI targets
Gaming

App marketing trends: Rising ad budgets & KPI targets

A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.

By Shannon Williams • 4 min read • Fri, 21st Feb 2025
Record USD $241 billion in US holiday online sales for 2024
Marketing Technologies

Record USD $241 billion in US holiday online sales for 2024

Adobe has reported that online spending in the US for the 2024 holiday season hit USD $241.4 billion, an 8.7% rise, driven by a record in mobile transactions.

By Sean Mitchell • 3 min read • Wed, 8th Jan 2025
impact.com reports record growth & USD $200m revenue in 2024
Marketing Technologies

impact.com reports record growth & USD $200m revenue in 2024

impact.com has reported strong growth for 2024, adding over 1,000 clients and surpassing USD $200 million in annual recurring revenue amid global challenges.

By Kaleah Salmon • 3 min read • Fri, 13th Dec 2024

Stories from Other Regions

Influencer Marketing stories

Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025
B2B firms raise 2025 marketing budgets but KPIs stay flat
Marketing Technologies

B2B firms raise 2025 marketing budgets but KPIs stay flat

More than half of US B2B firms will boost 2025 marketing budgets, yet most plan steady KPIs, signalling a shift towards AI-driven, focused investment.

By Kaleah Salmon • 4 min read • Tue, 22nd Apr 2025
Robin Ward named Vice President of Sales, Europe at Kolsquare
Data Analytics

Robin Ward named Vice President of Sales, Europe at Kolsquare

Robin Ward has been appointed Vice President of Sales for Europe at Kolsquare, aiming to expand the brand's influence in the UK influencer marketing arena.

By Melvin Hipolito • 2 min read • Wed, 19th Mar 2025
Charlotte Tilbury & Huda Beauty lead UK beauty brands
Digital Engagement

Charlotte Tilbury & Huda Beauty lead UK beauty brands

Kolsquare's 2024 rankings reveal Charlotte Tilbury and Huda Beauty as the top UK beauty brands on TikTok and Instagram, showcasing their digital prowess.

By Kaleah Salmon • 3 min read • Thu, 6th Mar 2025
AdZ Basket unveils AI-driven ad platform in Singapore
Platform-as-a-Service

AdZ Basket unveils AI-driven ad platform in Singapore

AdZ Basket has launched its innovative AI-powered advertising platform, AdZ Basket OOH, in Singapore, merging Out-of-Home and digital ads for enhanced campaign effectiveness.

By Catherine Knowles • 3 min read • Thu, 6th Mar 2025
Kolsquare launches carbon footprint tool for influencers
Marketing Technologies

Kolsquare launches carbon footprint tool for influencers

Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.

By Sean Mitchell • 2 min read • Wed, 19th Feb 2025
Capgemini report highlights consumer shift to Gen AI tech
Marketing Technologies

Capgemini report highlights consumer shift to Gen AI tech

A Capgemini report reveals a marked shift in UK consumer behaviour, with 74% now relying on generative AI for shopping, up from 58% last year.

By Kaleah Salmon • 3 min read • Mon, 13th Jan 2025
Charlotte Tilbury leads Christmas social media beauty race
eCommerce

Charlotte Tilbury leads Christmas social media beauty race

Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.

By Sean Mitchell • 3 min read • Tue, 24th Dec 2024
Kolsquare acquires Woomio to boost European market reach
Software-as-a-Service

Kolsquare acquires Woomio to boost European market reach

Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.

By Kaleah Salmon • 3 min read • Mon, 23rd Dec 2024