CFOtech Australia - Technology news for CFOs & financial decision-makers

Laura Burgess stories

Delving into the evolving landscape of the Australian technology and business sectors, Laura Burgess offers a wealth of insights into the intersection where consumer behaviour, company strategies, and digital transformation converge. Burgess's writing frequently highlights the pressing themes of software investment and the integral role of technology in the contemporary business environment, evidenced by her analysis of Australia's increasing software spending forecasted for 2023. Her interests clearly align with the crucial implications of digital readiness and innovation, particularly within the context of rapid market changes and economic instability.

Moreover, Burgess exhibits a strong engagement with the environmental, ethical, and security challenges that face Australian businesses today. From the hesitant response of Aussie businesses in addressing climate change impacts to their navigation through the troubled waters of cyber threats and data privacy, Burgess's columns explore the complex dynamics at play between business operations and wider societal concerns. Her considerations extend to the significance of influencer marketing for small and medium enterprises, the intricacies of offboarding during economic downturns, and the push for businesses to adopt AI and support hybrid working with the right software infrastructure, all while reflecting on the prevalent culture of subscription services in Australia.

Her critiques and narratives resonate with the nuanced understanding of how Australian consumers and businesses are adapting to changes and challenges. Each piece penned by Burgess serves not only as a window into current market trends and the digital heartbeat of business strategies but also offers a contemplative look at the broader implications for privacy, trust, and the way forward in an increasingly connected world.

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Capterra finds AI tools far from being commonplace in HR
Wed, 2nd Aug 2023
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payroll systems
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hcm
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AI in HR: SMEs need to do more to integrate the technology while addressing concerns of transparency and ethics, according to a Capterra study.
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Offboarding strategies crucial during economic downturn
Fri, 7th Jul 2023
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ex
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analyst report
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strategy
Over a third of Australian companies have made lay-offs in the last year, according to a study by Capterra. Find out more here.
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Shoppers more likely to purchase a product with influencer support
Fri, 23rd Jun 2023
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smb
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analyst report
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social media
Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.
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Software programs power hybrid working - Capterra report
Fri, 5th May 2023
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wfh
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software
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collaboration
Capterra has revealed the results of a study on flexibility in the workplace, and how software could be the crucial tool in the next stage of hybrid working.
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Aussie businesses not taking action to minimise climate impact
Thu, 9th Mar 2023
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sustainable it
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analyst report
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climate change
Many Australian businesses are concerned about climate change but reluctant to take action to reduce emissions, says study by Capterra.
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Australian software spending set to increase in 2023
Fri, 27th Jan 2023
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cloud services
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it spending
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b2b
Economic instability and a global pandemic have seen many businesses rapidly digitising and investing in various tech solutions.
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Aussie consumers want more control over their personal data
Wed, 30th Nov 2022
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online shopping
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data collection
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privacy
Capterra has released the results of a study on first-party data collection, revealing consumer attitudes towards enterprise use of their personal data.
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Capterra survey reveals Australian consumer shopping sentiments
Fri, 11th Nov 2022
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data protection
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online shopping
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transparency
Australian Consumers Value Privacy: Capterra Study Reveals Attitudes towards First-Party Data Collection, Incentives, and Trust.
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87% of Aussies subscribe to a streaming or subscription platform
Fri, 4th Nov 2022
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video
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streaming
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subscriptions
Almost 90% of Australians subscribe to at least one product or service, with over half only subscribing to streaming platforms, says Capterra study.
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41% of Aussie businesses have endured a ransomware attack
Thu, 9th Jun 2022
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malware
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ransomware
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wfh
41% of small businesses have experienced a ransomware attack, according to a study by Software Advice. 27% of those targeted have paid the ransom.
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4/10 Australian SMEs fallen victim to cyber-attacks since pandemic
Fri, 27th May 2022
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cloud services
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cybersecurity
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cyber attacks
Almost four out of teb SMEs in Australia have fallen victim to cyber-attacks since the pandemic began, according to a new study.