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Market research Stories - Page 3

Australian Stories

Market research stories

Tutorial videos drive Australian purchases, study finds
Customer Experience

Tutorial videos drive Australian purchases, study finds

Practical how-to clips are now the key buying trigger for Australians, with social media driving 29 per cent of product discovery, research shows.

By Sean Mitchell • 4 min read • This month
Australian AI marketing benchmark expands with Kantar
Digital Transformation

Australian AI marketing benchmark expands with Kantar

Rising participation shows Australian marketers are now focusing on governance, workforce readiness and scaling AI beyond early trials.

By Mark Tarre • 4 min read • Last month
MYOB's Solo app sets culture-first template for products
Software-as-a-Service

MYOB's Solo app sets culture-first template for products

Solo by MYOB has already saved early users 17 hours a month, as the software group uses the app to test a new build model.

By Karen Joy Bacudo • 4 min read • Last month
Millions of Australians struggle to navigate legal issues
Artificial Intelligence

Millions of Australians struggle to navigate legal issues

Confusion, not fees, is blocking access to legal help for millions of Australians, a survey commissioned by LawConnect found.

By Mark Tarre • 5 min read • Last month

Global Stories

Market research stories

Ctera names Tal Sarfaty cyberstorage security chief
Data Protection

Ctera names Tal Sarfaty cyberstorage security chief

The hire underscores CTERA's push into a fast-growing segment as ransomware drives demand for stronger protection of live storage data.

By Sofiah Nichole Salivio • 3 min read • This month
Semiconductor report forecasts glass substrate growth
Semiconductors

Semiconductor report forecasts glass substrate growth

Demand from AI and high-performance computing could lift glass core substrate sales sharply from 2028, according to a new SEMI report.

By Sean Mitchell • 3 min read • This month
UK businesses lose a quarter of AI budgets to complexity
Digital Transformation

UK businesses lose a quarter of AI budgets to complexity

Complexity is wiping out GBP £11.7 billion a year in wasted UK AI spending, as most IT leaders say outputs are creating daily rework.

By Sofiah Nichole Salivio • 4 min read • Last month
Consumers trust marketplaces more than brands online
Gaming

Consumers trust marketplaces more than brands online

Confidence in online retail is shifting towards the platform, with a 9,000-person study finding marketplaces outrank direct brands on trust.

By Mark Tarre • 4 min read • Last month
Merchants rush to adopt AI shopping agents, Ravelin finds
Data Protection

Merchants rush to adopt AI shopping agents, Ravelin finds

Most enterprise retailers now plan to use AI shopping agents, even as many say they are not ready for the fraud risks they bring.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Alteryx unveils agentic automation tools for analysts
Hybrid Cloud

Alteryx unveils agentic automation tools for analysts

Many firms are still wrestling with trust and governance as analysts spend 3.7 hours a week correcting AI outputs, survey data shows.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Market research stories

Automotive Insights & Regit launch vehicle-matched research
Data Privacy

Automotive Insights & Regit launch vehicle-matched research

It gives carmakers and dealers a sharper view of UK buyers by matching monthly survey answers to vehicle ownership and usage data.

By Joseph Gabriel Lagonsin • 4 min read • Last month
UK firms boost cyber & AI spending, Barclays survey
Data Protection

UK firms boost cyber & AI spending, Barclays survey

Confidence in defence remains patchy as 68 per cent of UK business leaders plan higher cyber spending and 46 per cent fear new tools widen threats.

By Karen Joy Bacudo • 4 min read • Last month
One NZ says trust now decides New Zealanders on AI
Data Protection

One NZ says trust now decides New Zealanders on AI

Confidence is lagging behind AI use in New Zealand, with most users still wary and many saying they would walk away over misuse.

By Joseph Gabriel Lagonsin • 4 min read • Last month
British shoppers plan to spend more on Father's Day
eCommerce

British shoppers plan to spend more on Father's Day

Household budgets are still tight, but buyers expect Father's Day presents to cost nearly GBP £15 more than Mother's Day gifts this year.

By Karen Joy Bacudo • 3 min read • Last month
UK shoppers want tech to support store staff, survey says
Wearables

UK shoppers want tech to support store staff, survey says

Shoppers are backing connected-store spending only if it helps staff answer queries faster, with 59% finding tech frustrating without human support.

By Sean Mitchell • 4 min read • Last month
New Zealand SMEs embrace AI but want clearer rules
Software-as-a-Service

New Zealand SMEs embrace AI but want clearer rules

Most New Zealand SMEs now use AI tools, but many want firmer safeguards and training before widening adoption.

By Karen Joy Bacudo • 4 min read • Last month
UK consumers want human checks in insurance AI use
Data Protection

UK consumers want human checks in insurance AI use

Human oversight remains a red line for many policyholders, with only 30% of UK consumers happy for insurers to use AI on pricing decisions.

By Sean Mitchell • 4 min read • Last month