Marketing Automation stories - Page 8
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Opal drives record AI adoption in marketing, boosts workflow scale
Wed, 1st Oct 2025
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data analytics
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cx
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martech
Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.
monday.com launches AI agents & upgrades to power workplace automation
Thu, 25th Sep 2025
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crm
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martech
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cdp
monday.com launches AI agents and upgrades to boost automation, enhancing sales, marketing, and enterprise controls for over 250,000 users worldwide.
Taboola's Realise adds AI upgrades, boosts results for advertisers
Thu, 25th Sep 2025
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cx
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martech
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cdp
Taboola's Realise platform adds Generative AI upgrades, helping advertisers boost campaign performance beyond search and social channels by up to 34%.
CASPR launches to help Australian firms adopt AI & innovate
Wed, 24th Sep 2025
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cx
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martech
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cdp
CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
monday.com unveils new AI tools to boost enterprise operations
Thu, 18th Sep 2025
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crm
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devops
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cx
monday.com launches new AI tools in Australia and New Zealand to enhance enterprise operations, including no-code monday agents and AI-powered CRM features.
Google Ads rolls out AI Max & new generative tools globally
Wed, 17th Sep 2025
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martech
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cdp
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genai
Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.
Australian marketers expect content demand to surge fivefold by 2027
Tue, 16th Sep 2025
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cx
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martech
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cdp
Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.
Contentstack launches Agent OS for adaptive brand experiences
Fri, 12th Sep 2025
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digital transformation
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ecm
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cx
Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.
Adobe launches AI agents to automate customer experience tasks
Thu, 11th Sep 2025
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cx
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martech
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rpa
Adobe launches AI agents within its enterprise apps to automate and optimise customer experience tasks, boosting marketing and analytics efficiency for businesses.
AI-driven platforms reshape APAC contact centre landscape for 2025
Wed, 10th Sep 2025
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uc
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digital transformation
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hyperscale
CrayonIQ's new guide ranks 17 AI-powered contact centre platforms, highlighting hyperscalers' growing impact on APAC CX strategies for 2025.
Retailers in Australia & New Zealand embrace AI but lack trust
Tue, 9th Sep 2025
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cx
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martech
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supply chain
While 82% of Australian and New Zealand retailers have adopted AI, only 9% trust it to manage customer interactions without human oversight, study finds.
UBE Marketing launches to support B2B clients in Microsoft sector
Thu, 4th Sep 2025
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martech
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partner programmes
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cdp
Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.
Komo launches Engagement OS with AI co-pilot & new loyalty tools
Thu, 4th Sep 2025
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cx
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martech
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cdp
Komo launches its Engagement OS with AI co-pilot Kai, offering brands new loyalty tools and interactive campaigns to boost customer engagement and rewards.
Olivier Vojetta joins Frontier Media AI to lead strategy & growth
Thu, 28th Aug 2025
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martech
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partner programmes
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cdp
Olivier Vojetta joins Frontier Media AI as Head of Strategy and Growth, aiming to enhance AI-driven marketing with a focus on smarter business outcomes.
Silverpush unveils AI agent upgrade to automate ad campaigns
Fri, 22nd Aug 2025
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martech
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cdp
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ai
Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.
Exclusive: Adobe's Scott King reveals how AI is driving speed and personalisation
Tue, 19th Aug 2025
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edutech
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martech
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cdp
Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.
Xero & Constant Contact launch free tool for smarter marketing
Tue, 19th Aug 2025
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cx
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martech
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financial systems
Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.
Oracle & Google Cloud partner to deliver Gemini AI on OCI
Fri, 15th Aug 2025
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digital transformation
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martech
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supply chain
Oracle and Google Cloud have partnered to offer Google's Gemini AI models via Oracle Cloud Infrastructure, enhancing AI access for UK businesses and global enterprises.
PPDS boosts EMEA sales & global marketing with new leaders
Tue, 12th Aug 2025
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digital signage
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martech
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partner programmes
PPDS appoints Jae O Choi Park as EMEA Commercial Head and Ron Cottaar as Head of Global Marketing to boost sales and brand presence worldwide.