Marketing Automation stories - Page 5
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Constant Contact buys GURU event & education assets
Fri, 16th Jan 2026
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martech
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cdp
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marketing
Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.
Knog boosts marketing output 20% with new digital hub
Thu, 15th Jan 2026
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digital transformation
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ecm
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martech
Cycling brand Knog lifts marketing productivity 20% after rolling out a centralised digital asset hub for teams and global partners.
Amperity unveils AI agent to build live customer journeys
Wed, 14th Jan 2026
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cx
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martech
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rpa
Amperity has debuted an AI Customer Data Agent that turns natural-language prompts into live segments and customer journeys for marketers.
Eagle Eye unveils AI tool for real-time retail offers
Wed, 14th Jan 2026
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cx
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martech
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cdp
Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.
Klaviyo predicts AI voice shopping & smart returns
Tue, 13th Jan 2026
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digital transformation
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cx
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martech
Klaviyo forecasts 2026 surge in AI voice shopping, automated returns and connected-device purchases reshaping how consumers buy.
Salesforce adds shared-context AI tools for retailers
Tue, 13th Jan 2026
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uc
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digital transformation
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cx
Salesforce launches Agentforce 360 retail tools to unify AI across marketing, eCommerce and service, promising smoother shopper journeys.
Talkdesk unveils new AI tools for retail & consumer goods
Mon, 12th Jan 2026
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uc
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digital transformation
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cx
Talkdesk unveils Commerce Orchestration and Consumer Goods Experience Cloud to coordinate AI-driven retail journeys end to end.
B2B data cleansing: Improving business data quality
Mon, 12th Jan 2026
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data protection
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data analytics
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cx
Clean B2B data boosts marketing, sales and compliance; profiling, validating and standardising records cuts waste and sharpens decisions.
Brands shift to centralised platforms as channels grow
Sat, 10th Jan 2026
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digital transformation
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cx
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martech
Brands are ditching fragmented martech stacks for centralised platforms as AI, richer messaging and costs expose the limits of siloed channels.
Quiet quitting exposes the fragility of customer loyalty
Fri, 9th Jan 2026
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crm
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data analytics
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digital transformation
Customers profess loyalty but quietly walk away over price, experience or ethics, exposing how fragile many brand relationships have become.
Kentico's Xperience platform gains top analyst praise
Fri, 9th Jan 2026
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digital transformation
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ecm
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cx
Kentico's Xperience platform lands G2 Leader status and top reviews after a year of feature gains and over 100 new digital projects.
Freshworks hires Kady Srinivasan as AI era marketing chief
Thu, 8th Jan 2026
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saas
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digital transformation
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cx
Freshworks names AI-focused marketer Kady Srinivasan as CMO to sharpen its global brand and go-to-market engine in crowded SaaS markets.
Marketers spend $824m on generative AI apps as installs rise
Thu, 8th Jan 2026
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gaming
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data analytics
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fintech
Marketers channel USD $824m into generative AI apps as installs surge and UK user acquisition spend almost doubles, AppsFlyer reports.
Semify buys Dragon Metrics to boost global AI SEO reach
Thu, 8th Jan 2026
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martech
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cdp
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google
US-based Semify has bought Hong Kong's Dragon Metrics to expand its global AI-led SEO and reporting services across non-Google markets.
Why data trust is the missing link in digital transformation
Thu, 1st Jan 2026
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data analytics
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digital transformation
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cx
Digital transformation falters not for lack of tech, but because untrusted data quietly undermines scale, speed and customer experience.
The email you almost sent: Why skipping verification costs you customers
Tue, 30th Dec 2025
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data protection
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cx
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martech
Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.
From click to delivery: How bad data breaks the eCommerce experience
Tue, 30th Dec 2025
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cx
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martech
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commerce systems
Bad data is quietly wrecking Asia's eCommerce, fuelling failed deliveries, higher costs and eroding customer trust from click to doorstep.
AI propels 2026 growth plans for small firms in ANZ
Wed, 24th Dec 2025
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data analytics
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digital transformation
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cx
Small firms across Australia and New Zealand turn to AI to sharpen 2026 growth, boost service standards and tackle persistent staff shortages.
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Martech expert reveals the 'customer decisioning blueprint'
Thu, 18th Dec 2025
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data analytics
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digital transformation
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cx
Martech guru shares a customer decisioning blueprint to tame AI, data and channels, ushering in autonomous, truly intelligent marketing.
Martech experts discuss future of customer data platforms, interoperability and AI
Thu, 18th Dec 2025
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data analytics
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cx
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martech
Martech leaders say CDPs will shift from passive data stores to AI-driven intelligence hubs, uniting personalisation, media and trust.