Marketing Automation stories - Page 4
A relative newcomer in enterprise software, Marketing Automation targets many of the activities and tasks faced by the modern digital marketing department. With multiple channels available to reach customers, Marketing Automation accelerates menial tasks associated with emailing, text messaging, online advertising, social media and more. Built-in workflows ensure messaging is consistent, while integrated reporting tracks impact, feedback, reach and more, giving the marketing department a previously unheard-of capability for creating, disseminating and then assessing campaign performance.
Infobip boosts WhatsApp marketing ROI with new API tools
Thu, 12th Feb 2026
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data protection
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devops
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digital transformation
Infobip upgrades its WhatsApp Marketing Messages API with optimisation tools that lift delivery rates and boost ROI by over 60%.
Collage names co founder Ross Durbin as chief executive
Wed, 11th Feb 2026
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manufacturing
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digital transformation
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ecm
Collage appoints co-founder Ross Durbin as chief executive to spearhead AI-driven digital asset management growth from its Denver base.
Oracle adds AI agents across CRM & supply chain apps
Wed, 11th Feb 2026
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crm
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manufacturing
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data analytics
Oracle has embedded free prebuilt AI agents across its Fusion apps to automate CRM and supply chain tasks from campaign design to logistics.
LoopMe audience data joins Evorra marketplace in Australia
Wed, 11th Feb 2026
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data protection
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martech
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rpa
LoopMe plugs 23m Australian audience profiles into Evorra's marketplace, enabling AI-powered segment building and activation across channels.
Marketers: Get ready to AI-proof your careers
Wed, 11th Feb 2026
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devops
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cx
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martech
As AI reshapes marketing, leaders say careers will depend less on tactics and more on systems thinking, judgement and commercial clarity.
Optimizely named a Leader in 2026 Gartner Quadrant
Tue, 10th Feb 2026
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devops
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data analytics
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cx
Optimizely secures Leader spot in Gartner's 2026 Magic Quadrant for Personalization Engines, underscoring AI-led, warehouse-first strategy.
Exclusive: How email still reigns supreme for small business marketing
Tue, 10th Feb 2026
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cx
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martech
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personalisation
Constant Contact doubles down on AI-driven tools while keeping email the core link between small businesses and their customers.
Global Rev Gen names Bosco Anthony Chief Executive Officer
Tue, 10th Feb 2026
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digital transformation
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martech
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supply chain
Global Rev Gen appoints Bosco Anthony as CEO to spearhead national expansion, AI-led products and integrated media, creative and video services.
Canva brings brand-safe design generation into ChatGPT
Fri, 6th Feb 2026
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martech
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cdp
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genai
Canva integrates with ChatGPT to auto-apply Brand Kits, letting teams generate editable, on-brand designs directly from chat prompts.
Anthropic plugins accelerate the shift to AI agents
Fri, 6th Feb 2026
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saas
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crm
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firewalls
Anthropic adds Claude plugins to Cowork, fuelling investor fears that agent-style AI could undermine traditional seat-based software.
Kentico unveils AIRA agents to transform marketing work
Thu, 5th Feb 2026
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ecm
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cx
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martech
Kentico launches AIRA Agentic Suite, bringing task-specific AI agents into its Xperience platform to automate and refine marketing workflows.
Genstore unveils AI agents to run online shops end-to-end
Thu, 5th Feb 2026
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data analytics
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martech
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cdp
Genstore launches AI-driven eCommerce platform promising end-to-end shop automation, after beta users processed USD $2.3 million in sales.
Pendulum backs 'invisible personalisation' for events
Wed, 4th Feb 2026
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cx
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martech
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personalisation
Pendulum tips 'invisible personalisation' as the next big event tech shift, using AI to tailor experiences without demanding attention.
Hype & Dexter rebrands to Avidly APAC in ANZ shift
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
Hype & Dexter has rebranded as Avidly APAC, aligning with Avidly Group to scale HubSpot-focused services across Australia and New Zealand.
ServiceNow deepens Anthropic tie & wins airline deal
Fri, 30th Jan 2026
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crm
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digital transformation
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cx
ServiceNow makes Anthropic's Claude its default AI for app building and wins a major Panasonic Avionics deal spanning 300+ airlines.
NP Digital Australia posts record H2 growth on AI shift
Thu, 29th Jan 2026
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fintech
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martech
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cdp
NP Digital Australia posts record H2 2025 growth, winning 22 clients and lifting revenue over 25% on the back of an AI-first strategy.
Pearson warns AI gains hinge on urgent workforce reskilling
Thu, 29th Jan 2026
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digital transformation
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martech
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hcm
Pearson says US could gain up to USD $6.6 trillion from AI by 2034, but only if employers urgently invest in reskilling and task-level redesign.
The impact of email verification on eCommerce success
Tue, 27th Jan 2026
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cx
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martech
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commerce systems
Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.
iVvy launches AI tool as Edgbaston adopts Instant Proposal
Thu, 22nd Jan 2026
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saas
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crm
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digital transformation
iVvy debuts its iVvyAI Instant Proposal tool at Edgbaston Stadium, automating venue sales emails with AI-driven proposals and lead scoring.
SALESmanago boosts WhatsApp & AI-led eCommerce tools
Wed, 21st Jan 2026
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uc
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data analytics
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digital transformation
SALESmanago upgrades its eCommerce platform with richer WhatsApp journeys and AI-led recommendations, targeting smarter real-time engagement.