Marketing stories - Page 13

Malaysia aims to build an inclusive digital economy by equipping small businesses with affordable communication tools, boosting growth and trust nationwide.

Progress Software launches Agentic RAG for Sitefinity, an AI tool enabling real-time, personalised web content tailored to user prompts and queries.

Storyblok partners with OtterlyAI to help brands enhance visibility on AI-driven search engines amid shifting consumer search habits.

Hivekind AI launches PR Agent, an autonomous digital worker helping B2B tech firms enhance media relations with real-time communication intelligence.

Phil Davis, Google Cloud VP, joins Prophet's advisory board to boost global growth and guide enterprise market expansion and strategic partnerships.

LinkDaddy launches AI-driven Backlink Strategy Report, slashing SEO analysis time from hours to under an hour for agencies and marketers.

StackAdapt strengthens its Australian presence with senior hires Chris Scudder and Sam Schneider to drive further growth in NSW and Victoria markets.

SOUTHSTART 2026 returns to Adelaide, uniting founders, investors, and innovators across Australia's startup and technology sectors in March.

Despite 81% of Australian business leaders valuing branding as vital, only 16% plan to boost investment, revealing a gap between belief and action.

A survey of 164 Australian CEOs finds 81% value branding, yet only 16% plan to boost brand investment, highlighting a gap in structured brand management.

Mortar AI launches MMM Pulse, a fast, data-light tool giving marketers quick, reliable insights into the true impact of campaigns and channels.

Most marketers feel unprepared for AI-driven, click-less customer journeys despite 62% expecting them to be common within a year, reveals new research.

This Black Friday, 58% of Australians aim to snap up tech deals, with astrology influencing 31% of shoppers in their purchase decisions.

Innovid launches Innovid Orchestrator, an AI platform unifying creative, delivery, measurement and optimisation to automate digital advertising workflows.

Taurus Marketing launches Taurus Digital PR, blending AI, SEO, and traditional PR to boost brand visibility and credibility online.

New Relic has been named a Leader in Gartner's 2025 Magic Quadrant for Digital Experience Monitoring, marking its second consecutive year in this top position.

Australian startup Heatseeker won top prize in L'Oréal's Big Bang Beauty Tech competition, advancing AI beauty tech across the South Asia Pacific region.

Australians spend 41 hours weekly online, with digital ad spend surging to USD $20.7 billion, driven by social media and influencer marketing growth.

B2B technology CMOs face greater pressure to prove ROI amid wider roles, budget cuts, and rising AI use, reveals the CMO Survey 2025.

Gallagher Security opens a new office in Southport, Gold Coast, expanding its presence and training facilities across Australia and the wider APAC and IMEA regions.