Marketing stories - Page 27

LiveRamp has unveiled new AI capabilities via partnerships with Perplexity and Chalice, aimed at enhancing marketing effectiveness and consumer engagement.

Liftoff has launched Cortex, a machine learning platform poised to enhance mobile ad campaign performance significantly through advanced data processing techniques.

Bazaarvoice has launched Vibe, a unified platform integrating social and content management, enhancing brand engagement and eCommerce success.

Adobe is enhancing Adobe Express for enterprises with AI-powered features and integrations with platforms like Slack and Google, starting October 14, 2024.

In an increasingly digital world, Australian businesses must recognise the power of memorable domain names to enhance brand presence and improve security.

Impressive has unveiled Skailed, an innovative SEO tool that automates the creation of SEO-optimised landing pages, enhancing eCommerce performance.

Australia's Privacy Reform ushers in an era prioritizing first-party data, as brands adapt to ethical, personalised marketing within stricter privacy laws.

The LJ Hooker Group is launching Acceler8, an ecosystem of digital tools to enhance marketing and efficiency, just in time for the spring selling season.

Avalara appoints Kevin Sellers as EVP and CMO, aiming to leverage his 25+ years of global marketing experience to boost its market position in tax compliance automation.

Amanda McGuckin Hager joins TrueDialog as Chief Marketing Officer, bringing 25+ years of marketing expertise to elevate the company's SMS texting solutions in Austin, Texas.

Google's delay in removing third-party cookies has eased agency concerns, yet Circana stresses the need for precise data solutions to enhance advertising strategies.

Studio Rx leverages Adobe Firefly AI, cutting digital art production from months to 10 days, creating over 20 assets while preserving artistic integrity.

Amid tech disruption and economic pressures, Melbourne-based Impressive attracts key clients by ditching traditional agency models.

Equity Trustees has partnered with Haast AI to streamline compliance in funds management, marking a significant step in digital innovation.

A striking 97% of executives report feeling unprepared for Google's third-party cookie phase-out, with 86% citing inadequate personalisation capabilities.

Blackpearl Group has launched Pearl Diver, an AI tool designed to help businesses adapt to the impending cookie-less environment in Chrome.

Novated Lease Australia has named Natalie Ashes as CMO. With 15 years of sector experience, Ashes aims to drive the company towards AUD $500 million in annual leases.

Harte Hanks has unveiled Demand Generation In a Box, a comprehensive service aimed at helping SMEs enhance brand interest and drive lead generation efficiently.

Incubeta has acquired Persuasion Technologies, a prominent Google Cloud Platform partner, to bolster its marketing analytics and cloud tech capabilities, enhancing campaign optimisation.

NP Digital is set to acquire SearchGuru, boosting its APAC presence and enhancing service offerings. This move adds 120 marketers to NP's 270-strong team.