Marketing stories - Page 26

Jaywing has appointed Rob Hilborn as Senior SEO Director and Harriet Dawson as Digital PR Specialist to enhance its Digital PR services amid rising demand.

Getty Images has launched new generative AI features, Product Image and Reference Image, enhancing customisation for high-quality product visuals.

A Yahoo survey reveals 74% of advertising leaders prioritise tracking over privacy solutions ahead of changes to Australia's Privacy Act.

In 2025, the marketing sector is expected to transform dramatically, as firms prioritise technology investments and AI to navigate tighter budgets.

The marketing sector is set for a major overhaul in 2025, with a shift towards advanced technology and AI reshaping operations and strategies.

MoEngage unveils a suite of tools for Australian marketers to enhance cross-channel engagement during the festive season, boosting personalised customer experiences.

Impressive has unveiled Impressive Labs, a new service designed to enhance in-house digital marketing teams while cutting agency costs.

Kantar's Marketing Trends 2025 report reveals consumer distrust in AI ads, urging brands to prioritise transparency and inclusivity as key strategies for the future.

Vudoo enhances its international strategy with key appointments of Ben Buckley to the board and Sarah Lawson Johnston as Managing Director for EMEA.

As organisations grapple with the choice between building or buying a loyalty solution, experts highlight eight reasons why deploying ready-made software is often smarter.

Criteo has been named a leader by IDC MarketScape in the inaugural report on Worldwide Retail Media Network Service Providers.

Digital marketing agency Tug Sydney has been appointed by Suzanne Grae to enhance the retailer's SEO and paid media efforts across Australia.

StackAdapt has launched a self-serve instant brand lift feature for advertisers in Australia and Asia, providing immediate insights into campaigns.

Forrester predicts a 25% decline in brand loyalty by 2025 due to rising prices, while loyalty programmes are set to rise amid consumer cost-cutting efforts.

Sitecore has launched Sitecore Stream, an AI platform aimed at simplifying marketing workflows and empowering enterprise marketers with automation.

LG Electronics has soared in brand valuation, ranking 97th in Interbrand's Best Global Brands 2024 report, valued at USD$6.5 billion, up 38.7% year-on-year.

A report reveals that 91% of marketing professionals believe customer trust is vital, yet barriers prevent MarTech from fully enhancing that trust.

Adobe has launched a global initiative to equip 30 million learners with AI and digital skills by 2030, committing over USD $100 million to support the programme.

Adobe has launched GenStudio for Performance Marketing, a new AI-driven tool designed to enhance the creation of personalised advertising campaigns.

Adobe has unveiled over 100 new features at Adobe MAX 2024, focusing on Creative Cloud innovations and generative AI to boost productivity.