Marketing stories - Page 23

Marketers must rethink their online strategies by leveraging AI and data to enhance customer experiences, drive engagement, and boost revenue in eCommerce.

Localsearch has unveiled three new digital marketing tools for small businesses in Australia, starting from AUD $149, to enhance their online presence amid evolving digital trends.

The University of Adelaide has dramatically improved its digital marketing efforts, achieving a 79% drop in bounce rates after partnering with Hybrid, ID5, and Adobe Advertising.

Adobe has teamed up with Estée Lauder to integrate its generative AI technology Firefly into the beauty giant's digital marketing efforts, boosting efficiency.

Marketing agencies in Asia are finding a competitive advantage in hiring GTM Engineers skilled in AI, transforming client outreach through hyper-personalised strategies.

As women's representation in ICT grows, opportunities abound beyond coding and networking, with roles in project management and digital marketing paving the way.

Afterpay's Afterpay Day Unlocked: 2025 report reveals a surge in consumer interest, with 50% of customers ready to seize retail opportunities this year.

Instant, an eCommerce retention marketing platform, has secured $18 million in Series A funding, boosting its valuation to over $100 million.

A recent report reveals that 81% of Australian business leaders view AI as vital to strategy, the highest globally, with 93% embracing experimentation.

PhotoShelter has launched its UGC Management tool, enabling brands and teams to easily collect and utilise user-generated content to enhance engagement.

Moloco and MetaRouter have formed a partnership to enhance ad personalisation for retailers in Australia and New Zealand while prioritising customer privacy.

Taboola has unveiled Realize, a groundbreaking platform designed to elevate performance advertising beyond traditional native ad placements, leveraging its extensive data and AI.

A new report reveals almost 78% of Australians use social media for brand discovery, driving a 12% rise in advertising spend to USD $4.26 billion.

Australian Venue has partnered with Zitcha, Mercato, and Perion to enhance its Retail Media Network, AVC experience+, streamlining advertising operations.

Mars United Commerce has appointed Kelly Wearmouth as Managing Director for Australia and New Zealand, aiming to enhance regional growth and client services.

Petbarn has launched 'PetAds', a dynamic retail media network aimed at Australia's 2.9 million pet owners, enhancing brand engagement through targeted campaigns.

Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.

Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.

Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.

PushON in Manchester has appointed Liam Gibson as its new Business Development Manager, aiming to enhance growth in its eCommerce and digital marketing services.