Marketing stories
AI startup Mega raises USD $11.5m to expand its automated marketing platform, pitching a software alternative to traditional ad agencies.
Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.
Taboola forecasts 2026 travel marketing will hinge on personalisation, mobile-first booking, creator content, social search and first-party data.
Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.
Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.
Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.
Amid the beautiful chaos of parenthood, an SEO leader reveals why empathy and flexible work are now digital marketing's sharpest edge.
From runway to boardroom, Australia's pageant stage doubles as a high-stakes PR lab for purpose-driven personal branding in 2026.
Indosat's SheHacks brings Indonesian women-led AI startups to Vietnam, forging cross-border ties with investors and innovation agencies.
Seven influencers with 4.5m Instagram followers were sentenced for pushing an illegal FX scheme in a case the FCA says should warn others.
McCann Singapore partners with Adobe to embed generative AI in live client work, boosting brand-safe creative speed, control and measurement.
UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.
A tech leader reflects on how trust, mentorship and flexible work can unlock women's voices, reshape teams and build more inclusive products.
UK fashion retailers risk missing early summer spend as sites push winter lines even as Google searches for warm-weather looks surge.
Pan Macmillan has launched an internal AI Academy with Multiverse, training 20 staff in responsible AI to boost efficiency and reader reach.
Amid Asia's crowded tech fairs, companies win by weaving events into long-term storytelling, not relying on flashy booths alone.
Women at MyTrucking are reshaping transport tech, blending empathy with efficiency to keep freight moving in smarter, more human ways.
Auckland's The Optimisers debuts as a digital agency helping brands win visibility in AI-led search, summaries and autonomous agent results.
