Marketing stories - Page 19

Dataswyft appoints four senior leaders to enhance strategy, policy, government relations and communications, supporting its Smart Data Transformation Programme.

Marketers prioritise connected TV, AI integration, and flexible identity strategies, driving shifts in ad spend and focus for the second half of 2025.

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

Australian shoppers use an average of 4.8 touchpoints for product discovery, blending online search, social media, and influencer input amid easing cost pressures.

AI innovations are transforming customer engagement by unifying fragmented data and enabling real-time personalisation for enhanced experiences.

As AI-powered language models replace traditional search, brands must master generative engine optimisation to stay visible and competitive in discovery.

The global data mining tools market is set to soar to USD $3.65 billion by 2034, driven by AI integration and growing demand in eCommerce and government sectors.

Despite slower uptake in Western markets, 77% of B2C marketing execs invest in social commerce amid rising global growth and creator-driven shopping trends.

User-generated content and interactive ads have boosted mobile app install conversion rates by over 150%, reveals Liftoff's latest Mobile Ad Creative Index.

Adobe partners with the Premier League to introduce AI-powered creative tools and personalised content for 1.8 billion fans ahead of the 2025 Fantasy season.

Google's Veo 3 transforms simple prompts into stunning videos with sound and dialogue; effective results hinge on well-crafted instructions.

Shirofune's new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.

Turtl unveils Hatch AI, a tool designed to help B2B marketers speed content creation and link it directly to revenue and pipeline goals.

Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.

Million Billion Media teams up with Xentrik to launch an AI-driven campaign enhancing PR and marketing for OnlyFans content creators and influencers.

Global consultancies like Deloitte are prioritising content governance as AI reshapes brand authority and digital content operations for large organisations.

Australian brands risk being crushed by global eCommerce giants as local e-tailers lag in digital maturity amid booming online sales in 2024.

At HubSpot's GROW ANZ event, VP Scott Brinker urged marketers to harness AI and agility to stay ahead amidst a surge to 15,000 marketing tech solutions by 2025.

Monday.com has appointed Harris Beber as Chief Marketing Officer to lead global marketing from New York, starting 3 July 2025 amid its growth plans.

Adobe launches AI-powered tools for Customer Experience Orchestration, enabling businesses to deliver personalised, scalable marketing across multiple channels.