Marketing stories - Page 16

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

Plaud appoints Kamel Ouadi as head of Global Brand Centre to lead its transformation into an aspirational AI-powered professional brand worldwide.

CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

Superloop has been named Australia's fastest fixed network by Ookla for H1 2025, topping consumer speed tests with superior download, upload and latency performance.

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.