Marketing stories - Page 17

Mastercard's Transit Tales offers Sydney commuters personalised AI-generated audio stories during train rides, blending classic literature with modern genres.

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

SuperWorld partners with ASI Alliance to enhance its virtual real estate platform by integrating decentralised AI, creating immersive and monetisable real-world linked experiences.

Generative AI boosts US retail web traffic by 4,700% year-on-year as shoppers increasingly use AI tools for research and recommendations, Adobe reveals.

Silverpush upgrades its Mirrors platform with AI agents to automate and optimise multi-platform ad campaigns, boosting efficiency and delivering smarter insights.

Australia's marketing and IT peak bodies launch a real-time AI workforce mapping initiative to guide skills and strategy amid AI-driven transformation.

David Jones, BWS and The Iconic partner with Rokt to offer tailored post-purchase promotions, enhancing customer experience and boosting revenue.

Most Australian SMEs adopt AI tools without strategies, risking missed growth opportunities despite urgent investments and competitive pressures.

Dragos appoints Eric Cross as Chief Revenue Officer to lead global sales and marketing efforts in operational technology cybersecurity amid rising industry risks.

Australia's top food influencers earn up to AUD $18,401 per post as TikTok and Instagram redefine how Aussies discover meals and dining spots.

Marketers are harnessing AI and workflow tools to rapidly deliver personalised content, boosting agility amid soaring demand for faster, tailored campaigns.

Shopfully appoints Blake Wright as Sales Director in Australia to expand its retail media presence and drive growth across digital and omnichannel platforms.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Xero and Constant Contact have launched a free integration linking customer data to automate marketing, helping small businesses boost engagement and efficiency.

Anchora celebrates its fourth anniversary with a major win at La Trobe University, boosting its digital transformation footprint across the Asia-Pacific region.

Merchantwise Group has acquired Jaywing and Frank Digital in its largest deal, boosting its marketing and media capabilities in Australia.

Xsolla launches its LiveOps Management Suite, a no-code tool to help game developers boost direct-to-consumer monetisation with real-time campaign management.

Xsolla updates its Web Shop for mobile games, boosting direct revenue with new features that enhance monetisation and player retention for studios worldwide.

AI and new search platforms are prompting Australian marketers to shift focus from keywords to brand visibility across diverse digital and social channels.

Taboola reveals five marketing trends shaping fashion and beauty in 2025: authenticity, social commerce, inclusivity, AR, and sustainability drive consumer choices.