Marketing stories - Page 18

LG Electronics teamed up with MasterChef Australia to host a culinary masterclass event, showcasing its kitchen appliances used on the popular TV series.

MiQ has partnered with Lifesight to integrate location data into its Sigma platform, enhancing audience targeting and measurement across multiple advertising channels in JAPAC.

Epicor appoints Kerrie Jordan as Chief Marketing Officer to lead global marketing and accelerate growth in manufacturing and supply chain sectors.

APAC leads mobile commerce growth with a 13% rise in app installs, as brands shift focus to loyalty and AI-driven user engagement in 2025.

AdsAdvisor unveils Business Modeling, a tool helping mobile studios streamline financial planning and boost revenue forecasting across iOS, Android, and more.

Amplitude leads in digital analytics, topping Forrester's Q3 2025 report for ease of use, AI innovation, and customer satisfaction.

Frontier Media AI names Matt Hunt CEO and unveils Frontier OS, an AI-driven platform automating marketing to boost agency-client results.

NP Digital Australia achieved a record H1 2025, onboarding eight new clients and boosting AI, analytics, and creative marketing capabilities nationwide.

Planday is revamping its website with Hygraph and Blazity to offer localised, scalable digital experiences across eight international markets.

Jet Technologies has appointed Shane Sullivan as National Sales Manager, driving growth in its Print Division across Australia and New Zealand.

Samsung launches its latest Galaxy Z Fold7, Z Flip7, and Watch8 series in Australia, boasting AI features and record pre-orders amid rising multitasking trends.

In Marketing We Trust secures seven major clients including Grab and OCBC, expands APAC team with senior hires to boost media, SEO, and data services.

AI is revolutionising Australia's loyalty sector, driving growth and innovation with a strong focus on ethics, data privacy and workforce transformation.

Acast and Magnite partner to simplify global podcast advertising, offering unified access to 140,000+ podcasts and boosting programmatic audio adoption worldwide.

Launchd has acquired Australian influencer agency Hoozu to boost its global creator strategy and expand its influencer marketing capabilities.

Optimizely launches new CMS features to boost AI search visibility, helping businesses adapt content for the rise of generative engine optimisation and AI-driven search.

Michelle Whelan joins Komerz as Global Chief Business Officer, also investing personally, to drive global sales and marketing growth for challenger brands.

Red Hat launches updates to its global partner programme, enhancing autonomy, growth paths, and customer support with new tools and incentives.

Sydney teen Liam Newby's Celvoir agency offers bespoke web design with no upfront costs, boosting brands' online success through tailored digital solutions.

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.