Marketing stories - Page 22

Global marketing teams are reshaping strategies with AI tools; the US leads with 31.1M ChatGPT searches, while Australia and India embrace creative, design-led stacks.

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

Research shows 65% of Australian restaurants use AI to enhance personalisation, boost efficiency, and meet rising consumer expectations in hospitality.

Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.

Taboola celebrates a decade-long advertising partnership with Microsoft, now expanding to include Outlook and Microsoft 365, enhancing advertisers' reach.

At the Adobe Summit, Coca-Cola's CEO James Quincey outlined a bold strategy of personalisation to adapt the brand for a changing market, citing innovation and AI as key.

Adobe has announced a significant partnership with Amazon Web Services, aiming to enhance marketing and creative capabilities for businesses through advanced cloud integrations.

Adobe has launched advanced features in its Firefly Services, enhancing marketers' capabilities to produce personalised content rapidly across digital platforms.

Adobe has unveiled enhanced capabilities within Adobe Experience Cloud, incorporating AI to improve customer experiences and advance B2B strategies.

Adobe has unveiled the Experience Platform Agent Orchestrator, a new tool aimed at enhancing AI integration for businesses' marketing and customer experiences.

Adobe has unveiled new features for its GenStudio platform, enhancing AI capabilities to streamline content production and personalisation for marketers.

Gigamon celebrated its 2024 ANZ Partner Awards on 5 March in Sydney, honouring top partners in hybrid cloud security for their key contributions to the region.

Adobe has unveiled AI-driven innovations within its Experience Platform, aiming to transform Customer Experience Orchestration and enhance personalisation at scale.