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Marketing stories

Next Byte: The rise and fall of Australia's biggest Apple Reseller
Marketing Technologies

Next Byte: The rise and fall of Australia's biggest Apple Reseller

Next Byte grew from a local Adelaide shop in 1995 to Australia's largest Apple reseller, but closed by 2016 as Apple's own stores took precedence.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025

Global Stories

Marketing stories

Paytronix unveils AI tool to boost hospitality marketing campaigns
Customer Experience

Paytronix unveils AI tool to boost hospitality marketing campaigns

Paytronix launches Journey Builder, an AI tool that automates personalised marketing campaigns for restaurants and convenience stores in real time.

By Catherine Knowles • 4 min read • Thu, 30th Oct 2025
Amplitude launches AI Visibility to boost brands in AI search
Data Analytics

Amplitude launches AI Visibility to boost brands in AI search

Amplitude unveils AI Visibility, enabling marketers to track and boost their brand presence in AI-driven searches on platforms like ChatGPT and Claude.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Exclusive: Bosch on blending AI with human creativity
Digital Transformation

Exclusive: Bosch on blending AI with human creativity

Bosch blends AI with human creativity under Sebastian Schwartze, transforming marketing, design, and innovation across the company while stressing care and ethics.

By Sean Mitchell • 6 min read • Thu, 30th Oct 2025
Exclusive: Adobe's Firefly is to reshape creative pipelines
Marketing Technologies

Exclusive: Adobe's Firefly is to reshape creative pipelines

Adobe's Firefly aims to transform content creation by automating workflows, helping brands personalise and scale visual content rapidly across channels.

By Sean Mitchell • 5 min read • Thu, 30th Oct 2025
Furniture retailers see 3D & AR overtaking traditional photos
Customer Experience

Furniture retailers see 3D & AR overtaking traditional photos

A Fixtuur study reveals 79% of furniture retailers now prefer 3D and AR over traditional photos, boosting sales and enhancing customer engagement online.

By Jed Nykolle Harme • 3 min read • Thu, 30th Oct 2025
Adobe unveils GenStudio upgrades to boost AI-driven content creation
Marketing Technologies

Adobe unveils GenStudio upgrades to boost AI-driven content creation

Adobe upgrades GenStudio with AI-driven tools to help businesses create personalised, on-brand content faster and scale marketing campaigns worldwide.

By Sean Mitchell • 4 min read • Wed, 29th Oct 2025
Adobe unveils Firefly Foundry for custom on-brand AI content
Marketing Technologies

Adobe unveils Firefly Foundry for custom on-brand AI content

Adobe launches Firefly Foundry, enabling businesses to create custom AI models for consistent, on-brand content across images, video, audio and 3D assets.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
Adobe to integrate Google's AI into creative apps for business
Unified Communications

Adobe to integrate Google's AI into creative apps for business

Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.

By Sean Mitchell • 3 min read • Wed, 29th Oct 2025
MarTech spending risks USD $215 billion loss without clearer ROI
Customer Experience

MarTech spending risks USD $215 billion loss without clearer ROI

Fortune 500 CMOs struggle to quantify MarTech ROI, risking a USD $215 billion loss by 2027 amid rising tech complexity and AI promises.

By Kaleah Salmon • 4 min read • Mon, 27th Oct 2025
The surprising AI generation gap: Senior employers feel more empowered
Marketing Technologies

The surprising AI generation gap: Senior employers feel more empowered

Senior marketing leaders feel 76% empowered by AI, while only 43% of junior staff share this, reveals new global study on AI in communications.

By Edson Porto • 5 min read • Fri, 24th Oct 2025
Glass Atlas unites four agencies to launch new digital powerhouse
Digital Transformation

Glass Atlas unites four agencies to launch new digital powerhouse

Glass Atlas launches as a new digital agency uniting four brands with 180 experts to offer integrated marketing and commerce technology services.

By Kaleah Salmon • 3 min read • Fri, 24th Oct 2025

Stories from Other Regions

Marketing stories

UK businesses urged to blend agility & discipline for 2026 growth
Customer Experience

UK businesses urged to blend agility & discipline for 2026 growth

UK firms advised to combine agility and discipline in 2026 amid modest growth, tech advances, ESG focus, and evolving workforce and regulations.

By Shannon Williams • 5 min read • Thu, 30th Oct 2025
Forrester forecasts 30% cut in display ad spend by 2026
Customer Experience

Forrester forecasts 30% cut in display ad spend by 2026

Forrester predicts a 30% cut in display ad spend by 2026 as audiences shift to entertainment platforms and AI search reshapes marketing budgets.

By Shannon Williams • 4 min read • Thu, 30th Oct 2025
UK consumers prioritise trust & speed in digital purchases
Marketing Technologies

UK consumers prioritise trust & speed in digital purchases

UK consumers increasingly prioritise trust and speed in digital purchases, with 77.6% researching online before buying amid booming eCommerce growth.

By Shannon Williams • 3 min read • Thu, 30th Oct 2025
Tall launches AI Virtual Studio to revolutionise brand visuals
Data Analytics

Tall launches AI Virtual Studio to revolutionise brand visuals

Tall has launched Virtual Studio, an AI-powered service that creates high-quality, adaptable brand visuals without physical shoots, cutting costs and waste.

By Catherine Knowles • 3 min read • Thu, 30th Oct 2025
Auxia unveils AI-native marketing platform with unified workspace
Customer Experience

Auxia unveils AI-native marketing platform with unified workspace

Auxia launches a redesigned AI marketing platform with a unified workspace, integrating content, decisioning, and insights for streamlined campaigns.

By Kaleah Salmon • 3 min read • Mon, 27th Oct 2025