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CASPR launches to help Australian firms adopt AI & innovate
Customer Experience

CASPR launches to help Australian firms adopt AI & innovate

CASPR, a new agency in Sydney, helps Australian businesses adopt AI and data-driven solutions to boost growth and overcome innovation barriers.

By Kaleah Salmon • 3 min read • Wed, 24th Sep 2025

Global Stories

Marketing stories

Forrester predicts agency mergers, job cuts & creator growth
Marketing Technologies

Forrester predicts agency mergers, job cuts & creator growth

Forrester forecasts major agency mergers, job cuts of 15%, and growth in creator-led marketing by 2026 amid automation and industry shifts.

By Catherine Knowles • 4 min read • Thu, 2nd Oct 2025
L'Oréal reveals ten startup finalists for SAPMENA beauty tech
Artificial Intelligence

L'Oréal reveals ten startup finalists for SAPMENA beauty tech

L'Oréal unveils ten startups shortlisted for its 2025 SAPMENA Beauty Tech Innovation Programme, competing to pilot projects and gain mentorship across 35 markets.

By Melvin Hipolito • 4 min read • Thu, 2nd Oct 2025
AZK Media unveils AI search-focused PR solution for B2B tech
Marketing Technologies

AZK Media unveils AI search-focused PR solution for B2B tech

AZK Media launches a PR solution tailored for B2B tech firms to boost visibility in AI-driven search by focusing on third-party endorsements over traditional SEO.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025
Cosmo5 launches globally to drive AI-powered brand engagement
Data Analytics

Cosmo5 launches globally to drive AI-powered brand engagement

Cosmo5 launches globally, merging 23 firms to offer AI-powered marketing across 18 countries, helping brands transform with data, media, and technology expertise.

By Catherine Knowles • 3 min read • Thu, 2nd Oct 2025
Agentic AI adopters expect quantum to shape marketing soon
Data Analytics

Agentic AI adopters expect quantum to shape marketing soon

A study reveals 31% of marketers using agentic AI expect quantum computing to impact marketing within two years, signalling rapid tech adoption.

By Catherine Knowles • 3 min read • Wed, 1st Oct 2025
Cloudinary unveils new AI tools to ensure image authenticity at scale
Generative AI

Cloudinary unveils new AI tools to ensure image authenticity at scale

Cloudinary launches AI-powered tools to ensure image authenticity and streamline editing at scale, helping brands maintain trust and quality in digital visuals.

By Jed Nykolle Harme • 3 min read • Wed, 1st Oct 2025
Opal drives record AI adoption in marketing, boosts workflow scale
Data Analytics

Opal drives record AI adoption in marketing, boosts workflow scale

Optimizely's AI platform Opal hits record use, enabling 10,000 daily marketing actions across 50+ countries, boosting campaign speed and personalisation globally.

By Jed Nykolle Harme • 4 min read • Wed, 1st Oct 2025
Plaud appoints Kamel Ouadi to lead global brand transformation
Digital Transformation

Plaud appoints Kamel Ouadi to lead global brand transformation

Plaud appoints Kamel Ouadi as head of Global Brand Centre to lead its transformation into an aspirational AI-powered professional brand worldwide.

By Jed Nykolle Harme • 3 min read • Fri, 26th Sep 2025

Stories from Other Regions

Marketing stories

Sagacity's postcode data now digital with Eyeota for UK brands
Marketing Technologies

Sagacity's postcode data now digital with Eyeota for UK brands

Sagacity's UK postcode data is now digital via Eyeota, enabling brands to target real consumers with precise, compliant campaigns across major digital platforms.

By Jed Nykolle Harme • 3 min read • Tue, 7th Oct 2025
AI set to widen gender skills gap in UK's GBP £1 trillion tech
Agricultural Technology

AI set to widen gender skills gap in UK's GBP £1 trillion tech

AI adoption is forecast to widen the gender skills gap in the UK's GBP £1 trillion tech sector, raising concerns over equality in emerging industries.

By Shannon Williams • 4 min read • Thu, 2nd Oct 2025
Hypetap appoints new leaders to drive influencer growth in UK
Marketing Technologies

Hypetap appoints new leaders to drive influencer growth in UK

Hypetap appoints Chris Davis and Albertine Brandon to lead its UK expansion, boosting influencer marketing growth across the region in 2024.

By Jed Nykolle Harme • 3 min read • Thu, 2nd Oct 2025
Iceland Foods expands retail media with Epsilon partnership
Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025
Techugo to deliver 35 e-governance projects worth INR ₹23 crore by 2026
Smart Cities

Techugo to deliver 35 e-governance projects worth INR ₹23 crore by 2026

Techugo plans to complete 35 e-governance projects worth INR ₹23 crore by 2026, boosting India's public sector digital transformation and citizen services.

By Kaleah Salmon • 3 min read • Wed, 1st Oct 2025
Qualtrics appoints ROI·DNA to drive global digital campaigns
Customer Experience

Qualtrics appoints ROI·DNA to drive global digital campaigns

Qualtrics has appointed ROI·DNA as its global digital advertising partner to enhance paid media campaigns with AI-driven strategies across key markets.

By Melvin Hipolito • 3 min read • Thu, 25th Sep 2025
UK CMOs face AI divide & brand activism risks for 2025
Marketing Technologies

UK CMOs face AI divide & brand activism risks for 2025

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

By Shannon Williams • 4 min read • Thu, 25th Sep 2025
YouTube launches new hub to boost brand-creator ties in Canada
Marketing Technologies

YouTube launches new hub to boost brand-creator ties in Canada

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

By Jake MacAndrew • 3 min read • Thu, 25th Sep 2025