Marketing Stories - Page 32 - CFOtech Australia

Australian Stories

Marketing stories

LG Ad Solutions appoints new Sales Directors for Australia

LG Ad Solutions strengthens its Australian presence, appointing Marj Hetherton and Adelina Moon as Sales Directors to boost its connected TV advertising growth.

By Melvin Hipolito • 3 min read • Fri, 29th Aug 2025

Unified Communications

Superloop named Australia's fastest fixed network by Ookla in 2025

Superloop has been named Australia's fastest fixed network by Ookla for H1 2025, topping consumer speed tests with superior download, upload and latency performance.

By Jed Nykolle Harme • 3 min read • Wed, 27th Aug 2025

Artificial Intelligence

Mastercard's Transit Tales turns Sydney commutes into stories

Mastercard's Transit Tales offers Sydney commuters personalised AI-generated audio stories during train rides, blending classic literature with modern genres.

By Kaleah Salmon • 3 min read • Tue, 26th Aug 2025

Global Stories

Marketing stories

Digital Transformation

Quadient appoints Nina Tatsiy as CIO for global digital growth

Quadient appoints Nina Tatsiy as Chief Information Officer to lead global digital transformation and enhance IT strategy for international growth.

By Jed Nykolle Harme • 3 min read • Sat, 6th Sep 2025

Digital Transformation

Majority of executives see ROI as AI agents drive business growth

Over half of executives report deploying AI agents, driving business growth and ROI in areas like customer service and marketing, finds a Google Cloud study.

By Jed Nykolle Harme • 4 min read • Fri, 5th Sep 2025

Customer Experience

Ben Goodman named Adobe President for APAC & DX Japan

Adobe has appointed Ben Goodman as President for APAC and Digital Experience Japan, leveraging his 20+ years of regional leadership to drive growth and innovation.

By Melvin Hipolito • 2 min read • Wed, 3rd Sep 2025

Payment Technologies

Dext appoints Joanne Modugno as General Manager for North America

Dext names Joanne Modugno as General Manager for North America to boost growth and expand bookkeeping automation from its Toronto office.

By Jed Nykolle Harme • 3 min read • Wed, 3rd Sep 2025

Partner Programmes

Enero posts steady FY25 EBITDA growth as agency teams win awards

Enero Group posted a 2% rise in FY25 EBITDA, boosted by award-winning agencies Hotwire, BMF, ROI·DNA and Orchard driving steady growth and margins.

By Jed Nykolle Harme • 3 min read • Sat, 30th Aug 2025

Marketing Technologies

Rewriting the rules of paid media creative

AI-driven creative execution is revolutionising paid media, enabling brands to deliver personalised content in 400 milliseconds for better marketing performance.

By Chandra Sinnathamby • 6 min read • Thu, 28th Aug 2025

Artificial Intelligence

Innovid unveils AI updates to automate & enhance ad campaigns

Innovid launches AI-powered tools to automate ad asset labelling, enhance creative resizing, optimise campaigns in real time, and scale personalised content efficiently.

By Jed Nykolle Harme • 3 min read • Wed, 27th Aug 2025

Customer Experience

Fergus appoints Hugh Walker as Head of Customer Experience

Fergus has appointed Hugh Walker as Head of Customer Experience to lead customer teams and enhance its job management software platform globally.

By Melvin Hipolito • 4 min read • Tue, 26th Aug 2025

Stories from Other Regions

Marketing stories

Marketing Technologies

Flowbox acquires Dreaminfluence, revenue nears EUR €9 million mark

Swedish software firm Flowbox has acquired Danish influencer platform Dreaminfluence, boosting its European customer base past 1,000 and nearing EUR €9 million revenue.

By Kaleah Salmon • 4 min read • Tue, 9th Sep 2025

Data Analytics

Generative AI drives 3,500% surge in US travel planning online

Generative AI use in US travel planning soared 3,500% YoY in July 2025, boosting consumer engagement and reshaping online trip research and bookings.

By Melvin Hipolito • 3 min read • Mon, 8th Sep 2025

Software-as-a-Service

Topol.io spins out from Ecomail to offer standalone email editor

Topol.io has split from Ecomail to become standalone, focusing on its embeddable email editor used by over 12,000 customers and 200 SaaS platforms.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

Customer Experience

Black Friday 2024 sees 3.1% growth as bounce rates increase

Black Friday 2024 saw a 3.1% growth in eCommerce sales as bounce rates rose 3.8%, with specialist retailers outperforming multi-category stores overall.

By Sean Mitchell • 4 min read • Thu, 4th Sep 2025

Marketing Technologies

UK consumers cut impulse spending, turn to smaller retailers

Two-thirds of UK consumers cut impulse buys amid cost-of-living strains, favouring smaller retailers and embracing minimalist spending habits.

By Jed Nykolle Harme • 3 min read • Thu, 4th Sep 2025

Marketing Technologies

Taboola appoints Chris Blight as UK Advertising Sales Director

Taboola appoints Chris Blight as UK Advertising Sales Director to lead Realise platform's strategic sales and expand its advertiser base amid UK team growth.

By Jed Nykolle Harme • 3 min read • Mon, 1st Sep 2025

Artificial Intelligence

Singapore launches new cloud skills pathway to meet tech demand

Singapore Computer Society launches a new Skills Pathway for Cloud to train professionals and meet rising demand in the city-state's growing tech sector.

By Kaleah Salmon • 4 min read • Mon, 1st Sep 2025