CFOtech Australia - Technology news for CFOs & financial decision-makers
Australia

Marketing Stories - Page 41

Australian Stories

Marketing stories

AI shaping brand visibility shifts to credibility economy
Marketing Technologies

AI shaping brand visibility shifts to credibility economy

A new report reveals that AI platforms now heavily rely on earned media for brand visibility, reshaping how Australian businesses are discovered.

By Catherine Knowles • 3 min read • Mon, 7th Apr 2025
Google's AI push prompts Aussie firms to boost visibility
Customer Experience

Google's AI push prompts Aussie firms to boost visibility

Google's AI advancements are reshaping how Australian small businesses must optimise their online presence to stay competitive and ensure visibility.

By Sean Mitchell • 4 min read • Tue, 25th Mar 2025

Global Stories

Marketing stories

SmartBear appoints Kristine Hunt to lead global growth
Software-as-a-Service

SmartBear appoints Kristine Hunt to lead global growth

Kristine Hunt joins SmartBear as Senior VP of Growth Marketing, bringing 20+ years of SaaS expertise to boost global expansion and innovation.

By Melvin Hipolito • 3 min read • Thu, 17th Apr 2025
Google blocks 5.1 billion ads & boosts AI ad safeguards
Marketing Technologies

Google blocks 5.1 billion ads & boosts AI ad safeguards

Google blocked over 5.1bn ads and suspended 39.2m accounts in 2024, using AI advancements to combat ad scams and protect consumers.

By Sean Mitchell • 3 min read • Thu, 17th Apr 2025
AI platform Glu launches to streamline ecommerce creativity
Customer Experience

AI platform Glu launches to streamline ecommerce creativity

Glu, an AI-driven platform for ecommerce, has officially launched in the Asia-Pacific, promising to streamline content creation and enhance brand consistency.

By Shannon Williams • 2 min read • Wed, 9th Apr 2025
Michael Dunlop returns to Australia as Rokt Head of APAC
Artificial Intelligence

Michael Dunlop returns to Australia as Rokt Head of APAC

Michael Dunlop returns to Australia as Head of Commercial APAC at Rokt, set to spearhead growth strategies across the region after six years in New York.

By Melvin Hipolito • 2 min read • Mon, 7th Apr 2025
VistaPrint report: Australian SMBs face 2025 challenges
Customer Experience

VistaPrint report: Australian SMBs face 2025 challenges

VistaPrint's 2025 SMB Report reveals that while over 65% of Australian small businesses face economic challenges, half remain optimistic for the future.

By Shannon Williams • 3 min read • Thu, 3rd Apr 2025
Yahoo appoints Josh Line as new Chief Marketing Officer
Customer Experience

Yahoo appoints Josh Line as new Chief Marketing Officer

Yahoo has named Josh Line as its new Chief Marketing Officer, set to enhance the brand's global strategy after his success at Paramount Global.

By Melvin Hipolito • 2 min read • Tue, 1st Apr 2025
S4 Capital's Monks partners with Hightouch in APAC region
Data Analytics

S4 Capital's Monks partners with Hightouch in APAC region

Monks, S4 Capital's digital arm, has joined forces with Hightouch to enhance AI and customer data capabilities across the APAC region.

By Kaleah Salmon • 2 min read • Mon, 31st Mar 2025
Pureprofile launches AI tools for decoding consumer trends
Data Analytics

Pureprofile launches AI tools for decoding consumer trends

Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.

By Sean Mitchell • 3 min read • Tue, 25th Mar 2025
Kentico unveils AIRA, its AI-driven marketing solution
Marketing Technologies

Kentico unveils AIRA, its AI-driven marketing solution

Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.

By Catherine Knowles • 3 min read • Thu, 20th Mar 2025

Stories from Other Regions

Marketing stories

Tire Agent sees success with Quantcast's ad campaign
Marketing Technologies

Tire Agent sees success with Quantcast's ad campaign

Tire Agent has achieved remarkable success in its marketing efforts after collaborating with adtech firm Quantcast, doubling target returns and boosting conversions.

By Kaleah Salmon • 2 min read • Tue, 8th Apr 2025
Simon partners with Adentro to enhance retail experience
Customer Experience

Simon partners with Adentro to enhance retail experience

Simon teams up with Adentro to integrate WBA OpenRoaming technology across US properties, aiming to enhance digital shopping experiences and drive retail innovation.

By Catherine Knowles • 2 min read • Fri, 4th Apr 2025
15gifts launches AI agent Humara for digital sales boost
Customer Experience

15gifts launches AI agent Humara for digital sales boost

15gifts has launched Humara, an AI-driven sales agent designed to optimise digital sales processes for brands like Verizon and Vodafone, enhancing customer engagement.

By Sean Mitchell • 2 min read • Fri, 4th Apr 2025
Jellyfish unveils AI media platform to boost marketing speed
Digital Transformation

Jellyfish unveils AI media platform to boost marketing speed

Jellyfish has unveiled an AI-driven media platform aimed at revolutionising in-house marketing, promising a 65% cut in campaign launch times.

By Catherine Knowles • 3 min read • Fri, 28th Mar 2025
Seattle AI startup Gradial secures USD $13m funding boost
Hyperscale

Seattle AI startup Gradial secures USD $13m funding boost

Seattle-based AI startup Gradial has raised USD $13 million in Series A funding, aiming to enhance its marketing automation platform amid rapid revenue growth.

By Catherine Knowles • 3 min read • Fri, 21st Mar 2025
Mapp secures $13m to enhance AI marketing strategy
Customer Experience

Mapp secures $13m to enhance AI marketing strategy

Mapp has raised $13 million in funding to enhance its AI-driven marketing automation and expand its market presence, fuelled by O'Connor Capital Solutions.

By Catherine Knowles • 2 min read • Fri, 21st Mar 2025