Marketing stories - Page 5

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

As AI transforms search, traditional marketing metrics lose clout, making always-on brand visibility the new make-or-break advantage.

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.

Adobe boss Shantanu Narayen to step down as chief executive after 18 years, staying on as chair while the group navigates the AI era.

As AI reshapes search, B2B brands must fuse thought leadership, media clout and GEO to stay visible, trusted and cited in summaries.

Strong GEO technical foundations now decide if AI engines even see your brand, turning structured data into future B2B revenue.

AI video platform PixVerse becomes a unicorn after a record Asia Series C funding round valuing the company at over USD $1 billion.

BrightEdge launches AI tools to show brands how they appear in generative search answers and how AI agents crawl and interpret their sites.

Canva launches Magic Layers beta, using AI to turn flat PNG and JPG images into editable, layered designs across key English-speaking markets.

monday.com now lets external AI agents sign up, verify and work natively inside its platform, collaborating alongside human users.

SMBs are bullish on AI but a new ECI report finds poor data, scarce skills and unclear use cases are stalling real-world results.

IBM warns shadow AI, deepfakes and quantum threats will reshape cyber risk by 2026, as autonomous agents speed breaches and ransomware.

Perion launches Outmax AI agent for TikTok, promising brands up to 25% better ad performance via its cross-channel optimisation engine.

Sparkfly and PlayOn team up to tie retail offers and attribution to millions of US high school sports fans across ticketing and streaming.

Generate Summit names first 2026 keynotes for its Sydney B2B marketer conference, promising hands-on sessions and a strict no-selling rule.

Unedited AI content could soon tank your Google rankings; here are five warning signs your pages are hurting rather than helping.

Women in marketing and tech still see their authority doubted and risk-taking questioned, while male confidence is too often overvalued.

AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.

As digital marketing leans on empathy and nuance, women shoulder unseen emotional labour that powers brands but rarely gets its due.