The Ultimate Guide to Personalisation
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Australian Personalisation News
Regional stories with direct local relevance
Compare Club hires tech chiefs for AI-led platform
The move aims to make Club+ more proactive, with alerts on savings and switching opportunities instead of waiting for customers to compare again.
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Logitech evolves MX Series for hybrid work and AI era
Hybrid workers and creatives are driving demand for Logitech's MX range, as the company adds AI-focused controls and greater customisation.
Lendi lifts loan lodgement with AI agents & Twilio
Home loan applicants are reaching loan lodgement 2.5 times faster after Lendi Group linked AI agents to Twilio's platform.
AI shopping tools not replacing discovery in retail
Australian shoppers are still choosing stores themselves, leaving AI retail spending concentrated on targeting and measurement rather than discovery.
Australian shoppers trust AI more than sales staff
A survey of 500 consumers found 76% trust AI shopping recommendations as much as, or more than, advice from retail sales staff.
Australian retailers absorb rising costs, Lightspeed says
More than six in 10 Australian retailers are covering at least half their higher costs themselves, squeezing margins as shoppers stay price-sensitive.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Infosys Aster named leader in marketing transformation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Featured News
Logitech evolves MX Series for hybrid work and AI era
Hybrid workers and creatives are driving demand for Logitech's MX range, as the company adds AI-focused controls and greater customisation.
Archaic payment processes costing SMEs time and money
Australian SMEs are missing working capital gains as manual invoicing and EFTs leave payments slower and less secure.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
Reviews
Expert Columns
The importance of data enrichment in financial services
The Great Content Collapse is already here. Is your marketing team ready?
Why You Need Phone Validation in Your Customer Data Toolkit
Why enterprise AI must learn to act, not just talk
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Infosys Aster named leader in marketing transformation
The recognition bolsters Infosys' pitch to enterprises seeking measurable returns as budget pressure and AI adoption reshape marketing services.
The design decisions that move the needle most on Shopify conversion rates
Conversion gains on Shopify usually come from mobile-friendly product pages, faster checkout and site speed, not cosmetic redesigns.
Australian Gen Z feel less connected using AI tools
In Australia, more than a quarter of Gen Z say AI tools make them feel less connected, the highest share in a three-country study.
Amazon rolls out Alexa+ in Australia via Early Access
Non-Prime users will face an AUD $29.99 monthly fee once Amazon's upgraded voice assistant moves beyond Early Access in Australia.
Are Media names Levine as Director of Technology and Product
The publisher is stepping up its digital push as Bruce Levine takes charge of technology and product to speed new audience services.
Australian marketers lag on AI maturity, study finds
Most teams are still at an early stage, with 83% of respondents in the lower AI maturity levels and no one reaching the top two.
Logitech Father's Day guide spans work & gaming gear
Remote workers and gamers are the target as Logitech's Father's Day guide spans portable office tools to AUD $1,199.95 sim racing gear.
Australians join more loyalty schemes but use fewer
Australian brands face a tougher loyalty market as 93% of consumers hold memberships, yet active use has fallen and relevance is lagging.
Zip finds Australians use AI to guide shopping choices
Nearly half of Zip's Australian customers now use AI to compare and research purchases, but most still want to make the final call themselves.
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Marketers lag as agentic AI surges across industry
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Chaty.ai raises USD $1.15 million to boost tourism AI
Tourism operators could capture more bookings as an AI receptionist now answers missed calls, checks availability and takes payments automatically.
Australian brands urged to rethink loyalty schemes
Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.
Adobe signs five-year RACQ AI partnership with Deloitte
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
Adobe expands AI partnerships with agencies & Microsoft
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Guzman y Gomez launches Apple CarPlay ordering in Australia
It could speed repeat purchases for drivers by letting them order, pay and earn loyalty points without touching a phone.
carsales fronts AI voice search in national campaign
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Samsung launches 98-inch The Frame & portable screen
Australian buyers can now choose a 98-inch art TV or a portable touch screen, as Samsung widens its lifestyle range with two new models.
Australian firms roll back AI agents over governance
Governance failures have forced most Australian enterprises to pull back customer-facing AI agents, even as spending plans and deployments keep rising.
Australian retailers lag AI ambitions as data gaps bite
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
AI is reshaping assistive technology. What are the latest trends?
Accessibility is moving into mainstream platforms, but hallucinations and privacy risks could still undermine users who rely on AI support.
