The Ultimate Guide to Personalisation
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Australian Personalisation News
Regional stories with direct local relevance
First-party data is the new oil: Why Australian businesses can't afford to wait
Australian businesses face a shrinking third-party data landscape in 2026, with privacy reforms and browser changes making first-party data vital.
How custom cupcakes bring personality to every celebration
Custom cupcakes are reshaping celebrations with personalised design, easy serving and flavour variety, turning desserts into a key part of the event.
Australia insurers urged to modernise core technology
Australian insurers risk falling behind on AI and growth unless they replace legacy core systems with cloud-native platforms before FY2027.
Mercha cuts proposal drafting from hours to seconds
Mercha deploys Decidr OS to automate custom sales proposals, turning a two-to-three-hour workflow into seconds for its 12-person team.
How to find a gift that feels personal this Mother's Day
Mother's Day shoppers are being urged to think beyond convenience and choose presents that reflect memories, personality and genuine appreciation.
SiteMinder expands hotel platform for AI booking channels
SiteMinder widens hotel distribution to AI booking tools as Demand Plus and Channels Plus link live rates to ChatGPT, Claude and partners.
Analyst Insights
Research and market analysis connected to Personalisation
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Autonomous AI 'agentic customers' set to reshape banks
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Qualtrics says AI is helping businesses cut churn, boost revenue and uncover richer customer feedback by analysing calls and surveys.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Denodo's Dominic Sartorio warns businesses accelerating artificial intelligence deployments that cloud migrations alone do not make data ready for real-time AI.
Exclusive: Adobe ANZ chief on AI adoption trends
Adobe ANZ chief says AI is moving into production as customers in regulated sectors balance caution with rapid deployment and productivity gains.
Google sees retail success with agentic commerce push
Google's Gemini enterprise suite is live in retail at Bunnings, uniting search, service and sales with AI agents and UCP support.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
'Software is not dead', says Elastic CPO Ken Exner
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Reviews
Expert Columns
AI shopping boom puts checkout under pressure
First-party data is the new oil: Why Australian businesses can't afford to wait
How custom cupcakes bring personality to every celebration
Australia insurers urged to modernise core technology
Agentic commerce and the evolution of retail purchase behaviour
How to find a gift that feels personal this Mother's Day
Why email automation fails without clean and verified data
AI can inspire travel, but it still can't book it. That's about to change
Unpacking the Impact of Agentic Commerce Across ANZ
5 mobile-first strategies to ensure contact data quality
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Spotify lets users switch video off across the platform
Spotify adds platform-wide video controls as listeners and Family Plan managers can now choose audio-only or visual experiences across devices.
Australian retailers use AI to boost profits, report finds
Australian online retailers are splitting into AI winners and laggards, as Ecommerce Equation says focused uses are lifting conversion, forecasting and margins.
Loyalty association launches AI & behaviour courses
Australian Loyalty Association rolls out executive training on programme economics, AI-driven shopping and behavioural science as households tighten budgets.
Inlight launches martech practice with Anthony Fontana
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Lendi plots AI-native future with MongoDB data revamp
Lendi Group taps MongoDB to rebuild data platform and go fully AI-native by 2026, targeting faster rollout of mortgage and property services.
Carsales launches ChatGPT app to power AI car searches
Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.
Retailers warned: identity gaps blunt AI personalisation
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
AI CX ambitions outpace readiness for Australian firms
Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.
HCLTech backs new Melbourne Cobras with fan platform
HCLTech will build a digital fan platform for new Hockey One side Melbourne Cobras, linking hockey audiences in Australia and India.
'Software is not dead', says Elastic CPO Ken Exner
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Women at the table transformed loyalty and leadership
Women leaders in loyalty say real change comes when they're heard, trusted to judge for themselves and freed from systemic barriers.
Ricoh MediaMax expands Pro C9500 into thicker stocks
Ricoh Australia's MediaMax upgrade lets Pro C9500 presses handle 800-micron, 600gsm stocks, opening new card and packaging work.
AI-powered contextual service now critical in Australia
AI-powered contextual service is now make-or-break in Australia, with CX leaders warning one unresolved issue can lose a customer forever.
Love at first byte: The infrastructure behind your Valentine's match
From swipes to sparks, low-latency data centres, clouds and interconnection hubs quietly power your Valentine's match worldwide.
Wesfarmers partners Google Cloud to expand AI in retail
Wesfarmers has struck a multi-year deal with Google Cloud to deploy agentic AI across Kmart, Officeworks, Priceline and OnePass stores.
Sortd surges with AUD $8m holiday sales & 96% user lift
Wishlist app Sortd rides holiday boom with AUD $8m in sales, 96% user growth and revenue up more than 600% across peak Q4 trading.
Aussie small firms blend AI speed with human branding
Australian small firms race to use AI in design, but research shows most still insist on human hands to shape trusted, distinctive brands.
caravancampingsales unveils AI wildlife ad campaign
Caravancampingsales unveils an AI-led summer ad push starring animated Aussie wildlife to lure family campers and young explorers.
Security & value drive Australians' digital shopping
Australians want high-tech retail but demand tighter data security and better value as apps, AR and digital tools reshape everyday shopping.
Lendi Group names new CTO to drive AI-native strategy
Lendi Group promotes Devesh Maheshwari to CTO to spearhead its AI-native transformation across Aussie and Lendi brands by mid-2026.