Personalisation stories
![Story image](../../../../../uploads/story/2024/07/17/preview_techday_ea83a32ccf99ce2a50c8.webp)
Kaspersky reports surge in hybrid phishing campaigns for 2024
Last week
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phishing
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martech
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email security
Kaspersky researchers identify a new trend blending spear phishing’s personalisation with bulk phishing’s scale, marking a sophisticated cybersecurity threat.
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Eagle Eye’s Jonathan Reeve weighs in on AI Appreciation Day
Last week
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martech
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cdp
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ai
Jonathan Reeve of Eagle Eye discusses the real-world impact of AI on business strategy and personalisation, emphasising the need for AI Appreciation Day.
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Unprepared executives face challenges with Google's cookie phase-out
Last week
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fintechs
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martech
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financial systems
A staggering 97% of executives feel unprepared for Google’s phase-out of third-party cookies, with 86% citing inadequate personalisation capabilities, reveals a new Optimizely survey.
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Australian retailers struggling to deliver best of breed eCommerce
This month
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crm
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martech
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cdp
Australian retailers lag in eCommerce maturity, with 16.8% of sales online. While COVID and cost-of-living affects investment, Gen Y and Gen Z may push online sales to 33% by 2033.
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Consumers demand transparent, reliable business communications
Last month
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cdp
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martech
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transparency
A new report by Esendex reveals consumer demand for transparent and reliable business communications, with many willing to share details for personalised services.
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Unified Commerce Benchmark study highlights retail leaders in Singapore
Last month
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cx
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martech
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commerce systems
Manhattan Associates' Unified Commerce Benchmark for Specialty Retail unveils key findings from Singapore's retail sector, spotlighting leaders like Nike, Adidas, and Dior.
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How to navigate the micro-macro dichotomy of GenAI
Last month
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cx
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martech
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cdp
Business leaders must balance generative AI's vast benefits with short-term deployment challenges to navigate its transformative yet complex potential.
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Amplitude unveils six new integrations to enhance analytics platform
Last month
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data analytics
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ecm
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martech
Amplitude introduces six new integrations and an integration portal to enhance its digital analytics platform, featuring partnerships with Contentful, HubSpot, and more.
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Salesforce report highlights AI adoption & data challenges in Singapore
Last month
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martech
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cdp
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account-based marketing
Salesforce's new State of Marketing report reveals that 78% of Singaporean marketers have adopted AI, yet only 21% are satisfied with data unification.
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DeepL debuts enterprise AI to enhance ROI & data security
Last month
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martech
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risk & compliance
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cdp
DeepL has launched DeepL for Enterprise, enhancing AI solutions for organisations with custom glossaries, security features, and up to 345% ROI.
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Apple unveils watchOS 11 with new health & fitness features
Last month
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encryption
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martech
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cdp
Apple's watchOS 11 debuts with new health apps, advanced fitness tracking, and customisation options, reinforcing Apple Watch as a vital health tool.
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First-party data getting you down? 5 Tactics that will take you from zero to hero
Last month
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data science
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martech
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cx
Struggling with first-party data? Master these 5 tactics to overcome messy data, lack of strategy, and access issues, and transform your approach.
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LUMOS & Doohly partner to revolutionise DOOH advertising
Last month
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data analytics
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ecm
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martech
LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.
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Airship unveils app enhancements to boost user engagement
Last month
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cx
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smartphones
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martech
Airship has unveiled new tools to boost app engagement, focusing on personalisation and zero-party data collection, revealed at Shoptalk Europe.
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Taking the next step forward in the contact centre evolution
Thu, 30th May 2024
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uc
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data analytics
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cx
Artificial intelligence is revolutionising Australian contact centres, enabling unparalleled personalisation and efficiency.
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Salesforce unveils AI programme to boost Singapore SMEs
Thu, 30th May 2024
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crm
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digital transformation
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martech
Salesforce launches Data+AI Boost SME Program at Asia Tech x Singapore Summit to aid 5,000 SMEs in data utilisation for AI integration, partnering with IMDA.
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How AI will impact customer loyalty programs
Tue, 28th May 2024
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martech
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cx
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cdp
Generative AI promises to revolutionise customer loyalty programs through hyper-personalisation and predictive modelling, say experts from Accor, The Warehouse Group, and Eagle Eye.
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Salesforce enhances Service Cloud for unified customer care
Fri, 24th May 2024
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martech
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cdp
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whatsapp
Salesforce enhances Service Cloud with new features to unify data across digital channels, providing a seamless, personalised customer experience through their Einstein 1 Platform.
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Salesforce unveils new tools to enhance Commerce Cloud platform
Fri, 24th May 2024
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martech
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commerce systems
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cdp
Salesforce unveils new Commerce Cloud innovations to streamline B2B and B2C operations, promising seamless and personalised shopping experiences across all channels.
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How AI is used in cloud ERPs - now and in the future
Fri, 24th May 2024
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data analytics
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martech
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cdp
The integration of AI and cloud ERPs, such as NetSuite, is transforming business systems with hyper-personalisation, predictive analytics, and intuitive user interactions.