The Ultimate Guide to Personalisation
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Australian Personalisation News
Regional stories with direct local relevance
AI delivers measurable gains at Coles, bank & law firm
Australian firms are starting to reap AI gains in productivity and customer service, but trust and pricing models are now under pressure.
NAB redesigns app & online banking for retail customers
Customers will spend less time hunting for bills and security settings as the bank rolls out a simpler mobile and online layout.
Sony launches 1000X THE COLLEXION headphones in Australia
The premium release broadens Sony's 1000X range in Australia and New Zealand, with recycled materials, accessibility features and higher prices.
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
First-party data is the new oil: Why Australian businesses can't afford to wait
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
How custom cupcakes bring personality to every celebration
Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.
Analyst Insights
Research and market analysis connected to Personalisation
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Optimizely named Gartner leader for ninth year running
Constructor posts surge on AI retail search momentum
Featured News
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Rise of AI Agents introduces new infosec risk: Okta
Okta warns that surging numbers of uncontrolled AI agents pose a major identity and access risk as they become the new digital workforce.
Elastic says AI search & context now decide customer loyalty
Elastic argues that in an AI-obsessed market, robust search across messy data is the real foundation of trustworthy, profitable experiences.
'Software is not dead', says Elastic CPO Ken Exner
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Reviews
Expert Columns
The global content challenge slowing Australian brands down
Data matching explained: The key to clean, connected data
Data enrichment: Turning raw data into real intelligence
Amperity martech leader reveals 'secret sauce' to marketing in the moment
AI shopping boom puts checkout under pressure
First-party data is the new oil: Why Australian businesses can't afford to wait
How custom cupcakes bring personality to every celebration
Australia insurers urged to modernise core technology
Agentic commerce and the evolution of retail purchase behaviour
How to find a gift that feels personal this Mother's Day
Interviews
Interviews and video coverage from the networkRecent Personalisation News
Australia insurers urged to modernise core technology
Legacy systems are raising costs and slowing claims and quoting, leaving insurers at risk of missing out on AI and growth opportunities.
Mercha cuts proposal drafting from hours to seconds
A 12-person Sydney merch firm can now turn 200 monthly quote requests into tailored proposals almost instantly, lifting potential conversions.
How to find a gift that feels personal this Mother's Day
A thoughtful choice can matter more than cost, as personal touches turn even simple Mother’s Day gifts into something memorable.
SiteMinder expands hotel platform for AI booking channels
Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.
Spotify lets users switch video off across the platform
Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.
Australian retailers use AI to boost profits, report finds
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.
Loyalty association launches AI & behaviour courses
Businesses under pressure to prove loyalty returns will get new training on AI shopping tools, customer behaviour and program profitability.
Inlight launches martech practice with Anthony Fontana
Inlight has launched a Martech, Data & Analytics practice led by former Wesfarmers OneDigital executive Anthony Fontana in a senior hire.
Lendi plots AI-native future with MongoDB data revamp
Lendi Group taps MongoDB to rebuild data platform and go fully AI-native by 2026, targeting faster rollout of mortgage and property services.
Carsales launches ChatGPT app to power AI car searches
Carsales launches a ChatGPT app to let Australians find car listings through conversational AI searches, boosting visibility for sellers.
Retailers warned: identity gaps blunt AI personalisation
Amperity warns identity gaps and flat budgets mean AI-led retail personalisation remains generic, missing high-intent moments for shoppers.
AI CX ambitions outpace readiness for Australian firms
Australian firms boost AI spending for customer experience, but skills, data gaps and staff concerns show ambitions outpacing readiness.
HCLTech backs new Melbourne Cobras with fan platform
HCLTech will build a digital fan platform for new Hockey One side Melbourne Cobras, linking hockey audiences in Australia and India.
'Software is not dead', says Elastic CPO Ken Exner
Elastic's Ken Exner insists “software is not dead” as the firm touts AI-powered search, context engineering and new agent-building tools.
Women at the table transformed loyalty and leadership
Women leaders in loyalty say real change comes when they're heard, trusted to judge for themselves and freed from systemic barriers.
Ricoh MediaMax expands Pro C9500 into thicker stocks
Ricoh Australia's MediaMax upgrade lets Pro C9500 presses handle 800-micron, 600gsm stocks, opening new card and packaging work.
AI-powered contextual service now critical in Australia
AI-powered contextual service is now make-or-break in Australia, with CX leaders warning one unresolved issue can lose a customer forever.
Love at first byte: The infrastructure behind your Valentine's match
From swipes to sparks, low-latency data centres, clouds and interconnection hubs quietly power your Valentine's match worldwide.
Wesfarmers partners Google Cloud to expand AI in retail
Wesfarmers has struck a multi-year deal with Google Cloud to deploy agentic AI across Kmart, Officeworks, Priceline and OnePass stores.
Sortd surges with AUD $8m holiday sales & 96% user lift
Wishlist app Sortd rides holiday boom with AUD $8m in sales, 96% user growth and revenue up more than 600% across peak Q4 trading.