The Ultimate Guide to Personalisation
A curated Australian edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Australian Personalisation News
Regional stories with direct local relevance.webp)
Marketers lag as agentic AI surges across industry
Many marketers are still unclear how to use agentic AI, even as pilots remain limited and governance questions grow across the industry.
Chaty.ai raises USD $1.15 million to boost tourism AI
Tourism operators could capture more bookings as an AI receptionist now answers missed calls, checks availability and takes payments automatically.
Australian brands urged to rethink loyalty schemes
Strained household budgets and rising use of AI search are forcing brands to offer clearer value if they want Australians to stay loyal.
Adobe signs five-year RACQ AI partnership with Deloitte
RACQ's member services will be reshaped by Adobe's AI tools under a five-year deal that also gives Deloitte Digital implementation control.
Adobe expands AI partnerships with agencies & Microsoft
The deal puts Adobe's customer experience tools inside Microsoft 365 Copilot and Claude Enterprise, reaching marketers in their daily workflows.
Guzman y Gomez launches Apple CarPlay ordering in Australia
It could speed repeat purchases for drivers by letting them order, pay and earn loyalty points without touching a phone.
Analyst Insights
Research and market analysis connected to Personalisation
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Temenos named Forrester leader in digital banking tech
Infobip launches AgentOS platform, targets agentic AI shift
Featured News
Archaic payment processes costing SMEs time and money
Australian SMEs are missing working capital gains as manual invoicing and EFTs leave payments slower and less secure.
Marketers turn to AI as personalisation revolution arrives
Australian marketers are turning to agentic AI to keep pace with fragmented customer journeys and rising demand for personalised content.
'Self-learning' AI big boon for Qualtrics' CX
Companies using AI for customer experience are cutting churn and lifting revenue, with Qualtrics saying richer feedback can triple insights.
Exclusive: Denodo's Dominic Sartorio on perfect data vs the right data
Trust in enterprise AI is being undermined as Denodo research finds most firms still lack live, context-aware data for production use.
Exclusive: Adobe ANZ chief on AI adoption trends
AI is increasingly moving into live use across Australia and New Zealand, as regulated sectors test deployments while CEOs chase productivity gains.
Google sees retail success with agentic commerce push
Retailers are using Google’s new AI suite to speed up shopping and support, with Bunnings already live and UCP adoption starting to grow.
Reviews
Expert Columns
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
FIFA World Cup fever: How to build lasting fan loyalty with event tech
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Your marketing problem isn't data overload, it's inaction
What separates the personalisation leaders in media and entertainment?
Audiences are cycling, not stacking: The new retention equation in media and entertainment
AI is reshaping assistive technology. What are the latest trends?
The next phase of AI in marketing is not just more automation
What the wedding industry reveals about how we actually adopt AI
Interviews
Interviews and video coverage from the networkRecent Personalisation News
carsales fronts AI voice search in national campaign
Budget-conscious car buyers are being targeted by a six-week push as Carsales leans on AI Voice Search during sport and EOFY ads.
Samsung launches 98-inch The Frame & portable screen
Australian buyers can now choose a 98-inch art TV or a portable touch screen, as Samsung widens its lifestyle range with two new models.
Australian firms roll back AI agents over governance
Governance failures have forced most Australian enterprises to pull back customer-facing AI agents, even as spending plans and deployments keep rising.
Australian retailers lag AI ambitions as data gaps bite
Only 10% of retailers say they can deliver personalisation at scale, as fragmented data and systems slow Australia's AI push.
AI is reshaping assistive technology. What are the latest trends?
Accessibility is moving into mainstream platforms, but hallucinations and privacy risks could still undermine users who rely on AI support.
What the wedding industry reveals about how we actually adopt AI
The data suggests couples will happily use AI for drafts and planning, but rarely for choices that could haunt them for years.
Why 'admin parties' should serve as a warning to marketers
Consumers are increasingly muting and unsubscribing, forcing brands to compete with inbox fatigue and attention overload rather than rival campaigns.
Lottery Corporation names three executives in Brisbane
The Brisbane-based operator is boosting digital and brand capabilities as it pushes to meet rising customer use of online channels.
AI delivers measurable gains at Coles, bank & law firm
Australian firms are starting to reap AI gains in productivity and customer service, but trust and pricing models are now under pressure.
NAB redesigns app & online banking for retail customers
Customers will spend less time hunting for bills and security settings as the bank rolls out a simpler mobile and online layout.
Sony launches 1000X THE COLLEXION headphones in Australia
The premium release broadens Sony's 1000X range in Australia and New Zealand, with recycled materials, accessibility features and higher prices.
Amperity martech leader reveals 'secret sauce' to marketing in the moment
Retailers risk losing sales as shoppers expect offers and recommendations to update instantly, not hours after they signal intent.
First-party data is the new oil: Why Australian businesses can't afford to wait
Privacy rules and browser changes are forcing Australian businesses to rebuild marketing around consented customer records before performance drops further.
How custom cupcakes bring personality to every celebration
Hosts are using personalised desserts to make celebrations feel more thoughtful, while giving guests easier serving and more flavour choice.
Australia insurers urged to modernise core technology
Legacy systems are raising costs and slowing claims and quoting, leaving insurers at risk of missing out on AI and growth opportunities.
Mercha cuts proposal drafting from hours to seconds
A 12-person Sydney merch firm can now turn 200 monthly quote requests into tailored proposals almost instantly, lifting potential conversions.
How to find a gift that feels personal this Mother's Day
A thoughtful choice can matter more than cost, as personal touches turn even simple Mother’s Day gifts into something memorable.
SiteMinder expands hotel platform for AI booking channels
Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.
Spotify lets users switch video off across the platform
Audio-only listening is now easier for millions of users as video controls roll out globally across Spotify's app and devices.
Australian retailers use AI to boost profits, report finds
A new report warns that poorly targeted AI is adding work rather than profit for many online merchants, despite some sharp gains.