CFOtech Australia - Technology news for CFOs & financial decision-makers

Personalisation stories

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Unleash the potential of AI and elevate customer-centric marketing
Today
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cx
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aws
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ai
Transformative Gen AI could revolutionise customer-centric marketing, allowing more personalisation and efficiency, states Rio Longacre, Managing Director at Slalom.
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Artificial Intelligence and the Retail Personalisation Revolution
Last week
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cx
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martech
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cdp
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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Telstra launches personalised savings feature 'More for me'
Last week
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digital transformation
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cx
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martech
Telstra unveils 'More for me', a personalised savings feature on its app, that curates offers based on customer's connection history and individual preferences.
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Australia sees 45% gap in perceived customer engagement
This month
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martech
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cx
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cdp
Twilio's 2024 report unveils a 45% perception gap in customer experience between Australian businesses and their consumers.
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Brands struggling with first-party data strategies
This month
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cx
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martech
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cdp
A new study reveals major shortcomings in brands' first-party data strategies, limiting customer experience personalisation amid evolving privacy norms.
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Loyalty, data and “The Golden Rule” behind customer success
This month
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martech
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cdp
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ethics
Business success rests on loyalty, data, and the timeless Golden Rule, highlighting the universal principle's power in fostering growth.
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World Cloud Security Day a good reminder for Kiwi business
This month
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encryption
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digital transformation
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martech
For World Cloud Security Day, New Zealand experts delve into the evolving landscape of cloud computing and data privacy in the country, highlighting the crucial role of cloud adoption amidst the digital transformation surge.
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Unpacking AI-powered marketing with good versus poor quality data
This month
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cx
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martech
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creative technologies
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Coveo unveils new GenAI tools to enhance digital experience journeys
This month
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martech
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cdp
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ai
Coveo introduces two new GenAI business applications to optimise digital customer and employee experience journeys, leveraging AI for personalised and efficient services.
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Australia, NZ brands scoop Adobe Experience Maker Awards
Last month
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bi
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big data
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data analytics
Aussie and Kiwi companies lauded at the Adobe Experience Maker awards for their digital innovation, securing three major accolades.
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Decline in email click-through rates blamed on automation
Last month
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cdp
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martech
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online marketing
Email click-through rates have dropped since 2022 due to over-reliance on marketing automation and insufficient data-driven strategies.
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Adobe & Henkel extend partnership for AI-driven automation
Last month
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martech
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cdp
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ai
Adobe enhances Henkel's customer engagement with AI-driven automation and uses Adobe Firefly and Adobe Experience Cloud to augment personalised content.
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NICE unveils Enlighten XM for hyper-personalised customer experiences
Last month
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cx
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contact centre
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martech
NICE reveals AI solution Enlighten XM, offering hyper-personalised customer experiences through large language models and a deep data memory system.
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Travel tech investments rise per new Amadeus study
Last month
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big data
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data analytics
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bi
Amadeus's study predicts a 14% surge in travel tech investment in 2024, with machine learning considered crucial and 98% of airlines eyeing biometric solutions for airport services.
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Media.Monks secures Gold Partner status with Optimizely
Last month
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cdp
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martech
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digitisation
Global digital-first advertising and marketing firm, Media.Monks, achieves Gold Partner status with digital experience platform, Optimizely, marking crucial progress in digital experience expansion.
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Australians likely to switch brands due to poor digital experience
Last month
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cx
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martech
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commerce systems
Over half of Australians may switch brands due to subpar digital experiences, an insight highlighted in the 2024 Publicis Sapient Digital Commerce Survey.
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The power of embedded green finance
Last month
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martech
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sustainable it
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cdp
Banks wrestling with outdated systems can bolster sustainability efforts by leveraging carbon management to personalise client services, ensuring greener finance integrates seamlessly with consumer lifestyles.
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IWD 2024: AI as your child's new study buddy and guide
Last month
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edutech
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dei
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martech
AI's enhanced role in education offers a personalised learning experience, easing teachers' workload, while providing tailored study schedules and multi-language support for students.
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Australians flock to loyalty programmes amidst living costs surge
Last month
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cx
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martech
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cdp
Amidst rising living costs, 95% of Australians utilise loyalty programmes, with usage up 18% YoY, according to a study by Pureprofile and Retail Doctor Group.
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SAS named leader in Forrester Wave for real-time interaction management
Last month
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cx
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martech
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cdp
SAS Customer Intelligence 360 achieves top status in The Forrester Wave: Real-Time Interaction Management, Q1 2024, reinforcing its crucial role in delivering hyper-personalised customer experiences.
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Artificial Intelligence: The key to Customer Lifetime Value
Last month
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cx
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ml
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martech
AI offers a refined approach to evaluating Customer Lifetime Value (CLV), providing insights to develop personalised strategies and drive business growth.
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The strategic imperative of integrating offline and online channels
Thu, 29th Feb 2024
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martech
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cx
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omnichannel
Entry-level omnichannel capabilities reported in just 11% of firms, in spite of those companies with strong strategies seeing a 9.5% annual income increase and a 7.5% reduction in contact costs.
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Seismic's 2024 product release enhances AI capabilities
Thu, 29th Feb 2024
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bi
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big data
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martech
Seismic boosts AI capabilities and user collaboration with Winter 2024 product release, aimed at enhancing sales representative proficiency.
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IPI becomes first UK Avaya partner with cloud specialisation accreditation
Mon, 26th Feb 2024
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bi
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big data
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cloud services
IPI, a London-based tech firm, becomes the first UK partner to receive Avaya's cloud specialisation accreditation, places the tech firm in a unique position to assist businesses transitioning to Avaya's cloud-based platform.