Rebrand stories - Page 3
Dropbox goes all out in rebrand, positions itself as creative collaboration platform
Wed, 4th Oct 2017
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storage
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dropbox
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cloud storage
Dropbox unveils vibrant revamp, pitching a platform for creators to unite and coalesce their innovative flair.
Goodbye Staples, hello Winc - and a more solution driven focus
Mon, 7th Aug 2017
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cx
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martech
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supply chain
Staples Australia and New Zealand will rebrand to Winc next month with the company also planning more solution-driven offerings.
Symantec closes VeriSign deal
Tue, 10th Aug 2010
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iam
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cybersecurity
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cloud services
Symantec has finalised its acquisition of VeriSign's identity and authentication business, forging a future of simplified and secure online interactions.
Back off logo bashing
Tue, 20th Oct 2009
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branding
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rebrand
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media
A design expert defends Telecom's new logo amid public backlash, arguing the GBP £2.55 share price stabilisation post-rebrand signifies long-term value.