CFOtech Australia - Technology news for CFOs & financial decision-makers

Salesforce stories - Page 10

Human marketer computer ai driven campaign digital clouds network connections

Salesforce unveils Marketing Cloud Next for AI-driven campaigns

Thu, 12th Jun 2025
#
cx
#
martech
#
partner programmes
Salesforce launches Marketing Cloud Next with autonomous AI agents to revolutionise marketing through personalised, two-way customer conversations across channels.
Digital illustration cloud server gears robotic arms ai agents optimization

Datadog launches domain-specific AI agents & LLM tools

Wed, 11th Jun 2025
#
devops
#
siem
#
cloud security
Datadog unveils three specialised AI agents within Bits AI plus new tools to monitor and optimise large language model deployments in real time.
Shield digital circuit patterns australia new zealand ai cybersecurity illustration

Agentic AI adoption rises in ANZ as firms boost security spend

Tue, 10th Jun 2025
#
malware
#
digital transformation
#
cloud security
All surveyed ANZ IT security leaders back agentic AI to tackle digital threats, with 36% using it now and 68% expected in two years.
Computer workstation network security graphs robot figurine modern australian office

AI agents to play key role in ANZ IT security, report finds

Tue, 10th Jun 2025
#
malware
#
cloud security
#
phishing
AI agents are set to play a vital role in IT security as 36% of ANZ teams use them now, with adoption predicted to rise to 68% within two years.
Vibrant global network major cities business growth fintech automation collaboration

Projectworks secures NZD $25 million in funding to drive global growth

Mon, 9th Jun 2025
#
devops
#
fintech
#
martech
Projectworks has secured NZD $25 million in Series A funding to expand globally, integrating AI tools and boosting its team by 50% amid strong industry recognition.
Modern digital illustration it security professionals australia new zealand cloud security ai risk management

AI agent adoption rises among IT security leaders in ANZ

Thu, 5th Jun 2025
#
malware
#
data protection
#
cloud security
AI agent use among IT security leaders in Australia and New Zealand is set to nearly double from 36% to 68% within two years, driven by growing trust and data challenges.
Global digital network interconnected nodes laptop cloud icons data flow vivid world map modern clean style

Canva leverages Snowflake to scale B2B growth & personalisation

Tue, 3rd Jun 2025
#
data analytics
#
data science
#
martech
Canva uses Snowflake AI Data Cloud to accelerate B2B growth, personalise user experiences, and support global expansion with over 230 million monthly users.
Digital illustration interconnected data streams cloud servers database icons glowing data points automation efficiency real time connectivity

Teradata & Fivetran team up to streamline data integration

Fri, 30th May 2025
#
saas
#
hybrid cloud
#
martech
Teradata partners with Fivetran to streamline automated data integration, enabling real-time data movement into Teradata VantageCloud for AI and analytics.
Modern office business collaboration digital data visualization integration ai

Salesforce to acquire Informatica for equity value of USD $8 billion

Fri, 30th May 2025
#
mdm
#
martech
#
cdp
Salesforce to acquire Informatica for USD $8 billion, enhancing AI capabilities by integrating Informatica's data services with its platform, deal to close fiscal 2027.
Abstract illustration interconnected people digital devices trustworthy connections

Un-marketing: redefining personalized marketing strategies

Wed, 28th May 2025
#
cx
#
martech
#
partner programmes
Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.
Techday f 6a4f755b0ece4d59346e

Salesforce launches Agentforce AI agents for financial services

Thu, 22nd May 2025
#
digital transformation
#
fintech
#
cx
Salesforce launches Agentforce for Financial Services, offering AI agents to automate tasks and boost personalised client engagement in banks and insurers.
Techday f 7ab8575a475e0995901c

Google unveils Beam for AI-driven 3D video communication

Thu, 22nd May 2025
#
uc
#
martech
#
e-learning
Google launches Beam, an AI-powered 3D video platform enhancing remote calls with realistic visuals and near real-time translation, no special glasses needed.
Techday f 9815fa1a67622a6e33df

AI reshapes strategies at Asia Pacific loyalty and retail conference

Thu, 22nd May 2025
#
data analytics
#
cx
#
martech
The Asia Pacific Loyalty Conference highlights AI's growing role in customer retention, as 46% of consumers expect brands to know their preferences.
Informatica

Exclusive: Informatica launches AI agents to transform data management

Thu, 22nd May 2025
#
data analytics
#
digital transformation
#
hyperscale
Informatica unveils CLAIRE Agents, autonomous AI tools plus a no-code platform to revolutionise enterprise data management and intelligent workflows.
Combined

OutSystems surpasses EUR €500m & appoints new CEO Woodson Martin

Wed, 21st May 2025
#
digital transformation
#
martech
#
cdp
OutSystems surpasses EUR €500 million revenue milestone and appoints Woodson Martin as new CEO to steer AI-powered software growth globally.
Techday f 085e471f44c174114d42

AI tools expose sensitive data at 99% of organisations

Wed, 21st May 2025
#
saas
#
hyperscale
#
mfa
A Varonis report reveals 99% of organisations expose sensitive data to AI tools due to security lapses, risking data breaches amid rapid AI adoption.
Techday f f59b8caa5fb96a2e8c6a

Informatica unveils AI Agent Engineering for data management

Thu, 15th May 2025
#
digital transformation
#
hyperscale
#
martech
Informatica unveils AI Agent Engineering and CLAIRE Agents to enhance trusted data management and AI orchestration across major cloud platforms.
Techday f bd41b8f993d3cc266a09

Telstra Health partners with Salesforce to unify digital health

Tue, 13th May 2025
#
martech
#
cdp
#
salesforce
Telstra Health partners with Salesforce and Snowflake to enhance its digital health ecosystem, aiming to unify healthcare platforms across Australia and New Zealand.
Techday f c0d6dc299600371d8233

StackAdapt debuts unified platform for email & programmatic ads

Thu, 8th May 2025
#
cx
#
martech
#
commerce systems
StackAdapt launches new email and Data Hub tools, integrating owned and paid media via one platform to boost marketers' efficiency and insight.
Ps   neeracha taychakhoonavudh   headshot(2)

Udemy appoints Neeracha Taychakhoonavudh to lead CX

Wed, 7th May 2025
#
digital transformation
#
cx
#
martech
Udemy appoints Neeracha Taychakhoonavudh as its first Chief Customer Experience Officer to lead global customer success and operations strategy.