Search Engine Optimisation (SEO) stories - Page 9
Nowadays, the main objective for every person or organisation owning a website is to appear as high as possible in search pages.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
There are two options to reach the top of the first page, one requiring payment and one free.
The free option is called Search Engine Optimization (SEO), which consists of improving the rank level of a website by optimising its content.
SEO is mostly generated through a websites’ content as text and keywords. The key to a great SEO is in the relevance of the text and articles on a website. SEO can also be improved by the seniority of a domain name and traffic generated by the website.
SEO is crucial for any business looking for visibility without paying and there are many tools and services available nowadays to maximise efficient SEO.
Is your business ready for mobile first indexing?
Thu, 18th Jan 2018
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martech
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google
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marketing
Google is moving to mobile-first indexing as over 50% of people now search on smartphones. Here are tips to get ready.
CASE STUDY: Drive web traffic and engagement with a digital audit
Tue, 2nd Jan 2018
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martech
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google
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nextgen distribution
Many resellers are still struggling with their digital presence with one of the most common frustrations being a poor SEO ranking.
5 ways your eCommerce site can drive value this holiday season
Thu, 30th Nov 2017
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cx
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martech
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commerce systems
Boost your eCommerce revenue this holiday season: Discover five expert tips to make your site festive, engaging, and primed for increased sales.
Distributor offering digital marketing as part of unique value proposition
Thu, 2nd Nov 2017
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martech
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marketing
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sap
Effective digital marketing is a key strategy for any business to reach its full potential in today's digital environment.
Yikes! What to do when your Facebook group is hijacked by competitors
Tue, 19th Sep 2017
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martech
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facebook
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marketing
SMBs often find creating groups and participating on social media a good way to gain exposure, but we can't always control how they're used.
Kiwi SMEs need to leverage more digital advertising tools
Thu, 7th Sep 2017
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digital signage
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martech
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marketing
A third of SMEs with a website say they receive less than 50 visitors each week, whereas 25% had no idea about their web traffic numbers.
Update lets businesses manage their listing from Google Search page
Thu, 7th Sep 2017
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martech
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google
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marketing
Businesses with complete listings on Google are twice as likely to gain customer trust and 38% more likely to attract in-store visits.
Firefly named finalist in two Westpac Business Awards categories
Fri, 25th Aug 2017
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martech
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marketing
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smb
The digital marketing agency was named a finalist in the Best Emerging Business and Excellence in Marketing categories.
Interview: HID Global talks trusted identities, privacy & why we need to be ready for smart buildings
Wed, 16th Aug 2017
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pam
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martech
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iam
HID Global is a major player in the identity management space and more committed to trusted identities than ever before.
IT jobs are emerging that never existed before but can employers keep up?
Wed, 16th Aug 2017
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digital transformation
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martech
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iot
New Zealand's first Digital Remuneration Report reveals high demand for digital skills in the country's job market.
Large disconnect between marketing strategy vision and execution - HubSpot
Thu, 18th May 2017
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martech
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partner programmes
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marketing strategy
The latest State of Inbound report found 77% of C-level respondents say their business' marketing strategy is effective, compared to 51% of employees.
Pure SEO helping businesses climb the ladder of search results
Tue, 17th Jan 2017
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martech
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google
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marketing
Search engines. A crucial feature of the modern era – fail to master their ins and outs and you essentially fail to do business. Here's a solution.
JCurve's top tips for sales success this Christmas
Fri, 9th Dec 2016
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martech
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sales
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jcurve solutions
If you're a reseller or wholesale distributor, Christmas can be a hectic time for sales, but JCurve says there are ways to ease the strain.
We ditched staff email addresses — and got amazing results
Tue, 16th Aug 2016
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martech
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email
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business communications
Webics ditched staff email addresses, improving productivity and client interactions through ticketing systems and live chats. Could your business benefit too?.
Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
I'm feeling yucky :( Searching for symptoms on Google
Tue, 21st Jun 2016
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martech
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google
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search engines
You woke up today with a headache. It's been getting worse all day, and you aren't sure if you should be worried or not. So what do you do? Google.
Pronto Software weaves customer focus into new consultancy service
Thu, 9th Jun 2016
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martech
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pronto software
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seo
Pronto Software says it has acknowledged the potential for digitally integrated business management solutions that focus on customer engagement.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Survey: Only 22% of Australian small businesses are digitally engaged
Mon, 4th Apr 2016
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martech
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digital engagement
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seo
Australian small businesses are missing their chance to use technology to grow their businesses according to a new survey.
Valentines beware: scams are targeting you
Thu, 11th Feb 2016
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martech
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email security
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cybersecurity
Beware of Valentine's Day scams targeting lovebirds, warns antivirus provider Bitdefender. Fake offers and phishing attempts are on the rise.