Social Media stories - Page 23

Over 80% of Australian consumers rely on user-generated content to influence purchase decisions, finds Bazaarvoice.

GroupM and Criteo launch their first-ever partnership in the Asia Pacific, aiming to strengthen omnichannel commerce media.

Former Hitachi Vantara executive Mark Ablett has been appointed as Senior VP for Proofpoint in the Asia Pacific and Japan region.

Australian consumer spending is set to decrease this festive season due to cost-of-living pressures, says Sitecore report.

Web and API assaults in APJ's financial sector jumped 36%, with Australia, Singapore, and Japan most targeted.

Photographs, home addresses, and date of birth were among the personal details available online through search engines.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

Gaming is emerging as a core channel for youth engagement, with social via gaming fast becoming the choice for Gen Alpha (ages 4 - 18).

The success of the deviant social media influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.

2023 Federal Budget Funds Initiatives to Bridge Australia's Digital Divide and Enhance Connectivity in Transport, Manufacturing, and Stadium sectors.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

Influencers are a key ingredient for Australian SMEs' marketing strategies, according to research by B2B software search website Capterra.

NP Digital, the performance marketing agency founded by Neil Patel, appoints Ash Dharan as Senior Director, Performance in Australia.

Cybercriminals are using popular social media reference landing page, Linktree, to trick victims into giving up their credentials, warns Avanan.

Khoros appoints Travis Mason as VP and Country Manager for Australia and NZ, signaling the company's commitment to regional expansion and digital-first CX.

Cint, the global leader in digital insights gathering, has appointed Vanessa Adams as VP of Measurement for the company''s team in APAC.

GetApp has found 53% of SMEs in Australia plan to grow their social media budget in 2023, including paid advertising, content creation, and software purchase.

Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.

Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.

Medallia appoints new Country Manager for Australia and New Zealand to meet rising customer experience demand in the region using cloud-based technology.