Animoca Brands has launched an investment programme of up to USD $10 million for developers building on its Minds AI agent platform, targeting early-stage teams across multiple sectors.
The allocation is open to projects that use Minds as a core product layer and can demonstrate a clear product thesis, execution capability, and a path to deployable products and scalable businesses. The funding pool is not tied to a fixed timetable and will be deployed selectively.
Minds is Animoca Brands' persistent AI agent platform for developers and general users. It is designed to let users deploy and direct always-on AI agents without running local servers or managing hardware and software.
Programme scope
Selected teams will receive more than capital. Projects chosen for the scheme will also get platform support, Cognition Credits, and access to the Minds technical team.
Participants will also be introduced to Animoca Brands' wider network of more than 600 Web3 companies and projects, which could create partnership and distribution opportunities.
The launch places Animoca Brands more directly in the contest to shape tools and infrastructure around so-called agentic AI, a term increasingly used to describe software agents that can retain context over time and carry out tasks on behalf of users with greater autonomy than standard chatbot interfaces.
Animoca Brands presents Minds as part of that shift. The platform supports persistent context, shared use across teams, and interaction between multiple agents, while allowing access through email or Telegram rather than specialised local installations.
Agentic web
The company describes this broader development as the "agentic web", or Web4, in which autonomous AI agents play a larger role in online activity. In that model, software agents with memory are intended to negotiate, collaborate, and transact on behalf of human users across digital services and economies.
That framing extends Animoca Brands' longstanding focus on digital assets and decentralised online systems into artificial intelligence. The group has built and backed a wide range of blockchain and Web3 projects, including consumer platforms and infrastructure businesses, and says its investment portfolio spans more than 600 companies and digital assets.
By tying financing to the use of Minds, Animoca Brands is seeking to expand adoption of its own platform while backing products built on top of it. The approach mirrors a broader pattern in technology markets, where platform operators use investment, technical support, and ecosystem access to attract developers and encourage early commercial use cases.
The programme is open to applications from sectors such as gaming, finance, productivity, and social products, provided that Minds is central to the offering. That gives the company a broad range of potential bets, from consumer-facing services to specialised software tools.
Animoca Brands also sees the platform as a way to make AI software easier for non-technical audiences to use and to improve AI literacy. That suggests Minds is being positioned not only as a developer product but also as a simpler front end for users who want autonomous AI tools without having to manage complex technical infrastructure.
Yat Siu, Co-founder and Executive Chairman of Animoca Brands, set out the company's view of the market shift.
"We are entering a new era in which agentic AI will fundamentally reshape how we interact with technology, value, and each other. Our commitment is to support and invest in those who meaningfully contribute to this revolution through the Minds platform, accelerating the development of a truly open and agentic web. Just as blockchain redefined digital ownership, agentic AI will redefine autonomy, unlocking new forms of creativity, coordination, and economic participation. This convergence represents one of the most significant shifts of our time, and it is critical that we build and invest in this future now in a way that is able to benefit everyone," said Siu.