BizCover launches business insurance quotes inside ChatGPT

BizCover has launched business insurance quoting inside ChatGPT for Australian small businesses, saying it is the first business insurance app globally to offer SME quotes within the platform.

The Sydney-based comparison business lets users request Public Liability and Professional Indemnity quotes in natural language without visiting a separate insurance website. Customers enter details such as postcode, staff numbers and annual turnover, and the system returns indicative pricing from multiple insurers.

The launch places an insurance comparison tool inside an AI platform many small businesses already use for research and planning. It also opens a new route to market for financial services providers as customer journeys move beyond search engines and conventional comparison sites.

The quoting function draws on 10 insurance partners on BizCover's platform: AIG, BHSI, Berkley, Chubb, DUAL, QBE, Vero, Zurich, HDI and Hollard. Transactions and policy purchases do not take place in ChatGPT, but move instead to BizCover's own platform.

That keeps the conversational quoting journey inside ChatGPT while the sale itself remains on BizCover's systems, an approach intended to meet regulatory and data protection requirements.

Co-founder and Chief Executive Michael Gottlieb said the move reflects a shift in how customers begin looking for insurance. "We've seen meaningful migration away from traditional search channels. If customers are beginning their journey inside AI platforms, insurance must be available there too," he said.

He described the new route as part of a broader change in financial services distribution. "Operating inside ChatGPT means small businesses can access comparative insurance insights at the exact moment they are making decisions," Gottlieb said.

New channel

The rollout follows OpenAI's approval of insurance quoting functionality within ChatGPT, a step that could affect the role of brokers and online comparison models. For insurers and intermediaries, it raises the prospect that AI interfaces could sit in front of established distribution channels rather than replace them outright.

BizCover presented the product as more than a customer service tool. "This is not a chatbot add-on. It's a fully embedded quoting pathway operating inside a generative AI ecosystem," Gottlieb said.

He linked that view to a wider change in user behaviour across digital services. "We see generative AI as the next interface layer for financial services," he said.

Distribution shift

Insurance distribution in Australia has long centred on direct insurer websites, brokers, aggregators and comparison portals. Embedding indicative quotes in a conversational AI product introduces another point of entry, especially for small business owners who want to describe their activities in plain English rather than navigate forms from the outset.

The shift may be particularly relevant in SME insurance, where cover needs vary widely by occupation and business size. BizCover says it supports nearly 300,000 Australian small businesses across more than 6,000 occupations, giving it a broad base in a fragmented market.

Gottlieb said the company expects AI to become another channel alongside existing ones rather than the only route. "Insurance has traditionally relied on websites, comparison portals and intermediaries. AI introduces a new entry point and we intend to lead in that environment," he said.

He said customer choice remains central to BizCover's approach. "We want business owners to have the ability to transact in the way they want to with the choice they need, whether that's through traditional search engines, AI, direct through BizCover or a broker," Gottlieb said.