Constructiv & Duda launch AI lead-routing websites

Constructiv Technologies has partnered with Duda to launch an AI-assisted website production and lead-routing system for construction suppliers, aimed at reducing missed inbound enquiries across the sector.

Delivered through Constructiv Digital, the group's agency business, the system links supplier websites back to the iseekplant marketplace when the original recipient cannot handle an enquiry. Constructiv says up to half of inbound construction enquiries go unanswered because suppliers are working on site.

The new workflow uses Duda's application programming interfaces to generate multi-page supplier websites from structured content, replacing a more manual process built on single-page templates. Websites that previously took 10 to 12 weeks to complete can now go live within seven days, according to Constructiv.

The pilot recorded an 83% reduction in website production time, the company said. It also delivered month-on-month growth of more than 60% in sales conversion rates for the website product during the first five weeks.

In the same period, the trial accounted for two-thirds of all new customer acquisitions for the new web product and generated more than AUD $10,000 in monthly recurring revenue within five weeks. Constructiv also said it generated more than AUD $3,500 in monthly recurring revenue by offering the website product to accounts showing signs of cancelling.

Lead routing

A central part of the system is what Constructiv calls website recycling. Under this process, contact forms on supplier websites hosted on Duda are connected to the iseekplant marketplace, allowing an enquiry to be redirected to another verified supplier if the first supplier declines the job or cannot respond.

The process is designed to address a long-running issue in construction procurement: suppliers may be unavailable when calls or online enquiries arrive. That can leave customers waiting for responses and suppliers missing potential work.

"The ability to reduce website delivery from up to 12 weeks to seven days has changed how we can serve construction suppliers and scale the product," said Drew McPherson, Chief Executive Officer and Founder of Constructiv Technologies.

"The results go beyond production efficiency. We have seen stronger sales conversion, new recurring revenue and improved customer retention within the first five weeks of the pilot," McPherson said.

He said the lead hand-off process is intended to reflect day-to-day conditions on site. "Construction suppliers can be operating machinery, managing crews or working on site when an enquiry arrives, which means they may not always be able to respond immediately," McPherson said.

"By directing an unserviceable lead back through the iseekplant marketplace, the system gives another verified supplier the opportunity to respond while helping the customer continue their search," he said.

Broader shift

The partnership is part of a broader push by Constructiv Technologies to expand beyond its origins as a two-sided business-to-business marketplace. Alongside iseekplant and Constructiv Digital, the group also operates Gofer, a suite of AI-based tools for procurement, customer contact and back-office processes in construction businesses.

That portfolio includes Gofer.tech, which helps procurement customers upload and process project documentation and technical briefs. Constructiv says those users range from subcontractors to mining groups and government business units.

On the supplier side, the company has introduced Gofer Receptionist, a virtual voice assistant that handles initial calls, qualifies leads and carries out identity checks. It has also launched Gofer OS, which combines functions including marketing, customer relationship management, quoting, workflows, payments and reporting.

The latest website and lead-routing product extends that strategy into customer acquisition. Rather than treating websites as static marketing assets, Constructiv is positioning them as part of a transaction and referral loop connected to its existing marketplace infrastructure.

For Duda, the deal adds a construction-focused agency partner using its APIs to automate website creation at scale. The web platform company says more than 22,000 organisations use its software and that it supports one million active websites.

McPherson said the technical integration had reduced reliance on manual production work. "Duda's API infrastructure has given us the flexibility to automate a website production process that previously involved significantly more manual work," he said.

"The collaborative effort between the technical and leadership teams at Constructiv Digital and Duda, supported by Duda's proactive alignment with marketplace directories, enabled both companies to test the limits of automated, structured web generation," McPherson said.