KYND launches cyber analytics in 15 languages for SMEs

KYND has launched its cyber risk analytics platform in 15 languages for SME insurance markets worldwide, extending its reach across EMEA, APAC and the Americas.

The London-based provider expanded language support for insurers and brokers assessing cyber exposure for small and medium-sized businesses in local markets. The platform now includes Indonesian, Japanese, Korean, Malay, Thai, Vietnamese and Simplified Chinese, alongside its existing languages.

The rollout comes as pressure builds on the insurance market amid rising cyber attacks on businesses and continued vulnerability among smaller companies. SMEs are often less prepared to respond to incidents and can struggle to obtain cover because insurers have limited visibility into their risk profiles.

The platform enables insurance professionals to assess an applicant's cyber exposure at the point of quote, provide client-facing reports and monitor portfolio risk in the language of the market they serve. This could reduce friction in cyber insurance placement for SMEs and support underwriting decisions across multiple territories.

Global push

The multilingual expansion marks a broader international step for KYND, which was founded in 2018 and focuses on cyber risk data for the insurance sector. Its products are designed to support underwriting and portfolio management, with a particular focus on smaller businesses.

KYND is headquartered in London and has offices in Portugal and the United States. It says it has visibility into organisations with a URL, giving insurers a way to review cyber exposure across a large share of the SME market.

Demand for cyber insurance has grown as ransomware, phishing and other attacks have spread across sectors and regions. For insurers and brokers operating across borders, language can be a barrier both to assessing risk and to communicating it clearly to clients.

That challenge is especially acute in the SME segment, where buyers may have fewer in-house security resources and less familiarity with cyber insurance terminology. Presenting risk information in local languages may help standardise discussions between underwriters, brokers and policyholders.

Andy Thomas, Chief Executive Officer and Founder of KYND, said: "As cyber insurance continues to expand across global markets, it's important that brokers, underwriters, and insureds can work from the same clear understanding of cyber risk, regardless of geography or language. Many SMEs around the world still remain underinsured or uninsured against the dynamic threat, often because of complexity and limited visibility into their exposure. Making KYND available in 15 languages helps our partners deliver more consistent cyber conversations, underwriting decisions and risk management support, all adapted for the markets they serve."

Market focus

KYND is targeting the SME insurance segment at a time when insurers are seeking more reliable data on cyber exposure and accumulation risk. Better visibility at the quote stage can affect pricing, coverage decisions and the ability to identify clients that may need risk improvements before a policy is written.

For brokers, multilingual reports may also support conversations with customers who are not well served by English-only cyber tools. In international markets, that can be important when insurance placement depends on clear explanations of technical risks and practical steps to reduce them.

KYND has positioned itself as a specialist in turning cyber risk data into information insurance professionals and clients can use. Its platform includes continuous monitoring and threat alerts, giving insurers and brokers a view of changing cyber exposure over time rather than only at policy inception.

The company has gained recognition in the insurtech sector, including repeated appearances in industry rankings and a recent insurance award for its cyber product. The latest expansion suggests international SME cyber insurance is a key growth area.

Thomas said many smaller businesses remain underinsured or uninsured because of complexity and limited visibility into their exposure.