Ringers Western adopts NetSuite to drive overseas growth

Ringers Western has adopted Oracle NetSuite across its business as the Australian clothing brand expands at home and overseas.

The company is growing a network of 12 retail stores, 220 wholesale stockists and an eCommerce operation serving international markets. It generates more than AUD $50 million in annual turnover and is targeting AUD $70 million in the current financial year.

Founded in 2012 on a cattle station in the Kimberley, Ringers Western has grown from a family operation into a broader retail, wholesale and online brand focused on country-inspired clothing and accessories. As that growth accelerated, its previous software system became harder to manage across multiple locations and currencies.

The earlier system struggled with multi-location inventory and multi-currency reporting, creating pressure during peak trading periods and making it harder for management to maintain a clear view across stores, sales channels and subsidiaries.

System change

NetSuite is now being used to unify financials, inventory management, sales and operational processes. Ringers Western says the software has given it a single system across entities and reduced duplicate data entry in finance.

The change has also improved order management between locations and increased inventory visibility. For a retailer operating through stores, wholesale partners and eCommerce, those functions are central to keeping stock moving across channels without creating reporting gaps.

International expansion added another layer of complexity. Ringers Western says NetSuite OneWorld is helping it manage multiple currencies, meet local tax requirements and consolidate financial information as it enters new markets.

For an Australian brand seeking a larger overseas presence, that supports central control over reporting and operations. Multi-country expansion often forces mid-sized retailers to replace older systems when finance, stock and sales data no longer align across territories.

James Salerno, Chief Executive Officer of Ringers Western, said the business had reached that point as demand increased around major promotions and seasonal sales.

"Managing the surge in demand around major sales periods and needing real-time visibility across all our stores, channels and subsidiaries were proving too difficult with our legacy system," said James Salerno, Chief Executive Officer of Ringers Western.

"Since implementing NetSuite, we've gained a single source of truth across finance and operations, while also automating inventory tracking and streamlining order management between locations. This has freed our growing team to focus on expansion and improving customer experience, rather than tracking down errors across multiple platforms. We simply couldn't have expanded so rapidly without NetSuite," Salerno said.

Retail pressure

Australian retailers face a more complex operating environment as they add online channels, overseas customers and broader store networks. Systems that work for a smaller domestic footprint can become restrictive when a company needs faster reporting cycles, tighter stock control and support for multiple currencies.

Ringers Western reflects that pattern, while also highlighting the rise of lifestyle labels built around a distinct national identity. The company has sought to turn demand for Australian country-inspired fashion into a larger retail and wholesale operation, while using eCommerce to reach customers beyond its home market.

For technology vendors, such businesses represent a growing segment of mid-market clients that need more integrated back-office systems without building them in-house. Oracle NetSuite says the Ringers Western rollout shows how a consumer brand can use a single platform to manage growth across multiple sales channels.

Scott Wiltshire, Vice President and General Manager, Australia and New Zealand, at Oracle NetSuite, linked the deployment to the brand's broader commercial momentum.

"Ringers Western's ability to turn the resurgence of country-inspired fashion into sustained national and international growth sets it apart in Australia's retail landscape," said Scott Wiltshire, Vice President and General Manager, Australia and New Zealand, at Oracle NetSuite.

"With NetSuite, Ringers Western has been able to automate complex processes, gain real-time insights, and scale efficiently as it continues to bring its iconic Aussie country style to more customers around the world," Wiltshire said.

The implementation was managed by Fusion5.