Advertising Technologies (Adtech) stories - Page 15

LUMOS teams up with Doohly to revolutionise digital Out-of-Home advertising using AI and real-time data analytics, promising enhanced efficiency and personalised campaigns.

Australian marketers struggle with adapting to new Privacy Act reforms amid a backdrop of high interest rates and evolving economic conditions, as per a recent Arktic Fox report.

Appdome launches SDKProtect to enhance mobile SDK security. This service aims to counteract threats like root detection evasion and data tampering, ensuring safer applications.

With human attention spans plummeting to eight seconds, brands must innovate to capture and retain audiences. How can they ensure they're truly winning this race?.

Yahoo Australia has named Maddie Basso as Head of Commercial to lead its commercial strategy, emphasising growth in joint business partnerships and enhancing ad services.

Doohly names Adam Rowe as Head of Operations to fuel innovation and growth in the AUD $430 million DOOH market in Australia and New Zealand.

GumGum names Niall Hogan as General Manager for JAPAC, signalling a robust push to expand their contextual advertising footprint across the Asia-Pacific region.

At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.

Topsort launches a revolutionary low-code system, drastically cutting retail media integration time from months to just one hour, transforming the industry landscape.

News Corp Australia and Vudoo earn Bronze at 2024 WARC Awards for Moet and Chandon campaign, highlighting their prowess in seamless online shopping solutions.

Scaleup Mediafund, Australia's only media-for-equity fund, commits AUD $15 million in ads to boost Hawkes Brewing and Bare Funeral Group in a new funding round.

AZK Media launches Customer Catalyst to meet growing demand for high-quality video content, aiming to boost conversions and customer acquisition in the APAC region.

DoubleVerify's latest report reveals that retail media networks excel in reducing ad fraud and ensuring brand suitability, but face challenges in viewability.

Stagwell partners with Nexxen to enhance audience discovery and advertising efficacy, leveraging the new Nexxen Data Platform for deeper consumer insights and compliance.

Melbourne's Vudoo partners with Amazon Web Services, elevating its status as a top eCommerce tech provider through innovative in-stream checkout technology.

Zitcha has named Josh Forsyth as APAC sales lead to drive its growth in Australia, New Zealand, and Asia, leveraging the retail media market's burgeoning potential.

Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.