Advertising Technologies (Adtech) stories - Page 16

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.

Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

Melbourne-based Vudoo appoints former Google senior executive, Billy Kinchin, as Chief Product Officer to lead global product strategy and development.

Vevo, the music video network, partners with independent tech company PubMatic to offer media buyers enhanced access to its global CTV inventory, marking a new era for programmatic CTV growth.

Amid the increasing utilisation of precise personalisation in marketing strategies, experts debate its potential impact on creativity in advertising.

Australians are increasingly focusing on social media, with a noteworthy preference for TikTok, as traditional media consumption declines, according to a new report by Meltwater and We Are Social.

Equativ, a global ad platform, teams up with AI firm Seekr to bring transparency to content evaluation and generation, marking a new era in the ad tech industry.

Nexxen appoints former Siprocal executive Gretchen Johnson as Chief People Officer, emphasising talent development and company culture.

Amidst a creativity crunch in APAC, brands are capitalising on data-driven insights to produce personalised video ads, aiming to stay ahead in a rapidly evolving digital landscape.

InfoSum partners with DIRECTV to offer advanced advertising solutions, leveraging its data clean room tech to compare first-party data with DIRECTV's vast viewer database.

Empowering credit control teams with automation technology and a proactive involvement in strategy could fuel profitable growth for businesses in 2024, despite a gloomy economic outlook.

Alibaba International pilots 'Aidge', an AI-powered toolkit targeting SMEs' global expansion, tackling challenges of language, marketing costs, and access to talent.

Pixis.ai and Channel Factory announce an exclusive global partnership to improve digital advertising campaigns through AI innovation, promising unparalleled efficiency and performance optimisation.