CFOtech Australia - Technology news for CFOs & financial decision-makers

Branding stories - Page 6

Meg oleary tenable cmo(2)

Tenable appoints Cybersecurity Expert Meg O'Leary as Chief Marketing Officer

Thu, 19th Oct 2023
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Tenable appoints renowned cybersecurity expert Meg O'Leary as Chief Marketing Officer to spearhead worldwide marketing structure.
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Envato appoints Noelle Kim as Global CMO to Empower Creative Community

Tue, 10th Oct 2023
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Envato, the online creative community, has hired Noelle Kim as its new global Chief Marketing Officer. Kim brings extensive experience from Meta and Google.
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Retailers called on to win over shoppers as cost of living rises

Thu, 7th Sep 2023
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After significant growth in peak pandemic years, Australian consumer online retail spending has stabilised, according to the Australian Ecommerce Report 2023.
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Yahoo acquires Commonstock, builds out retail resources

Thu, 24th Aug 2023
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branding
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investment
Yahoo acquires Commonstock, a social and community-based platform for retail investors, to enhance Yahoo Finance's offerings.
Neelam sandhu

BlackBerry appoints Neelam Sandhu as CMO

Fri, 18th Aug 2023
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cybersecurity
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social media
BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.
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Calabrio Names Dillon Nugent as Chief Marketing Officer

Fri, 11th Aug 2023
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Dillon Nugent appointed as CMO of workforce performance company, Calabrio, bringing 25+ years of marketing experience to drive growth strategies.
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A contemporary technological solution for modern marketing

Fri, 14th Jul 2023
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crm
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digital transformation
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martech
For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.
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Adobe leverages generative AI with latest Experience Cloud announcements

Tue, 13th Jun 2023
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data analytics
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supply chain
The new Sensei GenAI services will fundamentally transform the ways brands connect with their customers and how they use Adobes enterprise applications.
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Exclusive: CitrusAd highlights the importance of retail media

Wed, 7th Jun 2023
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martech
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retailtech
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e-commerce
CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.
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Marketplaces are the Next Frontier in Omnichannel Retail

Fri, 28th Apr 2023
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martech
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omnichannel
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e-commerce
The reality of eCommerce is that almost all consumers cross-shop, research, and view products on several different channels before making a purchase.
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Visual comms methods the most efficient, says Canva report

Mon, 24th Apr 2023
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martech
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marketing
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branding
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
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Superloop's first TV ad campaign targets big league telcos

Mon, 3rd Apr 2023
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martech
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branding
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Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.
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Versa Networks appoints Dan Maier as CMO

Thu, 30th Mar 2023
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casb
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sase
Versa Networks, a unified secure access service edge (SASE) provider, has hired Dan Maier as its new Chief Marketing Officer.
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Aussie businesses to maximise brand revenue via retail

Mon, 13th Mar 2023
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marketing
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branding
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financial results
Brands and retailers are increasingly evaluating their channel mix, especially as recession looms, according to a new report.
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Biggest drawback of social media for SMEs? Copycats

Thu, 9th Mar 2023
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social media
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branding
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sme
Thirty nine percent of SMEs in Australia think that companies copying their ideas is the biggest drawback of using social media.
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IWD 2023: Australia's workforce has changed, but visual representation is slow to catch up

Wed, 8th Mar 2023
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marketing
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branding
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iwd
Brands and companies still have a long way to go to ensure that visual representation reflects our increasingly diversified workforce.
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Listen and act: Why hotels need better guest engagement

Tue, 28th Feb 2023
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martech
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social media
Hoteliers must engage with guests and monitor online feedback to shape the guest experience and maintain a positive online reputation.
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Zendesk investigates changing nature of customer experience

Thu, 16th Feb 2023
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martech
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zendesk
Zendesk, has released the company's latest global Customer Experience Trends Report, revealing immersive experiences are fast becoming a key differentiator.
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How Australian Brands can Expand Internationally via Marketplaces Today

Mon, 13th Feb 2023
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e-commerce
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branding
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online marketing
Online international marketplace sales are growing rapidly and present significant growth opportunities for Australian brands.
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Brands investing in content creation and workflow improvements

Fri, 10th Feb 2023
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martech
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supply chain
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adobe
Brands across APAC are enhancing their existing marketing processes and technologies to make the most of their investments.