CFOtech Australia - Technology news for CFOs & financial decision-makers

Creative Technologies stories - Page 5

Thanks to computers, humanity opened the door to an infinite world of creation and innovation. Creative Technologies encompasses a wide range of technologies related to computing and design, such as digital product design, digital content creation, advertising, as well as virtual reality.

With Creative Technologies, ways of publishing content through the capabilities of software and engine enable enhanced creative output. Brands use Creative Technologies in many applications, such as advertising, portfolio management and innovations.
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Intel's new Lunar Lake processors to power 80+ laptop designs
Tue, 21st May 2024
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gaming
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digital entertainment
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ai
Intel's upcoming Lunar Lake processors will be featured in over 80 new laptop designs, delivering over three times the capability of previous generations.
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SQREEM acquires TotallyAwesome, strengthens ethical youth marketing
Fri, 17th May 2024
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ai
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edge ai
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content creation
Singapore-based SQREEM Technologies has acquired TotallyAwesome, enhancing their AI-driven marketing platform targeting youth, while aiming for ethical engagement.
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Storyteq retains top spot in Gartner's Magic Quadrant for CMP
Thu, 16th May 2024
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heineken
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content creation
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gartner magic quadrant
Storyteq retains its leadership in Gartner's Magic Quadrant for Content Marketing Platforms, empowering global brands like Heineken and M&S with AI-powered content optimisation.
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AI adoption soars as APAC social media teams face resource gaps
Wed, 15th May 2024
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ai
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ai models
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instagram
Businesses in APAC are relying more on AI to handle social media, with 55% viewing it as essential amidst resource limitations, says a Meltwater report.
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Andrew Swinand appointed new CEO of Inspired Thinking Group
Tue, 14th May 2024
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martech
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content creation
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creative technologies
Inspired Thinking Group (ITG) appoints Andrew Swinand as new Group CEO, aiming to expand its innovative content marketing solutions for global brands.
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Alteryx uncovers public vs business opinion of GenAI in new study
Thu, 9th May 2024
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genai
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ai
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ai ethics
Alteryx genAI perception study reveals 80% of businesses see value in generative AI, whilst 43% of the public remains sceptical, expressing fears over its future use.
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Apple rolls out Final Cut Pro for iPad 2 with AI enhancements
Wed, 8th May 2024
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digital entertainment
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personal computing devices
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apple
Apple launches Final Cut Pro for iPad 2, featuring AI advances, support for external drives, enhanced editing tools, and novel effects, transforming video creation workflows.
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Hands-on review: Go Pro Hero 12 Black + handler and Enduro batteries
Wed, 8th May 2024
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reviews
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gadgets
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connectivity
Surpassing boundaries of action camera capabilities, the GoPro Hero 12 Black enhances user experiences with advancements in video quality, stability, connectivity, and durability.
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Adobe unveils innovative Firefly Image 3 AI model at MAX London
Wed, 24th Apr 2024
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martech
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genai
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ai
Adobe has unveiled the Firefly Image 3 Foundation Model, a major step forward in genative AI, promising users unprecedented quality and control.
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Adobe unveils advanced creative control in fresh Photoshop update
Wed, 24th Apr 2024
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martech
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ai
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ai ethics
Adobe's latest Photoshop update unveils heightened creative control with advancements in Generative Fill, creative AI capabilities, and new accountability features.
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Adobe reveals new AI-powered mobile app, Adobe Express
Fri, 19th Apr 2024
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martech
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digital entertainment
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genai
Adobe unveils its AI-powered mobile content creation app, Adobe Express, optimising social content creation with innovative features like Text to Image and Generative Fill.
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How esports is improving career prospects for growing numbers of students
Wed, 17th Apr 2024
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edutech
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gaming
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digital entertainment
Esports' integration into curricula is elevating students' career prospects by equipping them with crucial transferrable skills like teamwork, communication, and critical thinking, and exposing them to a myriad of job opportunities.
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MPs voice unease over AI's impact on UK creative industry
Mon, 15th Apr 2024
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physical security
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ai
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government
UK MPs voice concern over the negative effects of unregulated AI on the creative sector, pushing for government intervention to modernise copyright laws benefitting large tech corporations.
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Adobe unveil major update for Frame.io V4 platform
Wed, 10th Apr 2024
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martech
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collaboration
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adobe
Adobe reveals a significant upgrade to its Frame.io V4 creative collaboration platform, ahead of the 2024 NAB Show, enhancing content creation and workflows.
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JBL reveals Quantum Stream microphones for content creators
Wed, 10th Apr 2024
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martech
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digital entertainment
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bluetooth
JBL propels its Quantum Stream microphone range: Quantum Stream Talk, Quantum Stream Studio, and Quantum Stream Wireless, highlighting the brand's commitment to quality sound and content creation.
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Exclusive: How FUJIFILM continues to evolve and innovate
Tue, 9th Apr 2024
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ai
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healthtech
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microsoft
FUJIFILM Business Innovation New Zealand, under David Jupe's leadership, reaffirms its commitment to technological and healthcare innovation.
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Rad partners with Sony to revolutionise content distribution on TVs
Fri, 5th Apr 2024
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blockchain
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sony
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digital media
Rad, in collaboration with Sony Electronics, is set to break new ground in content distribution, offering a high-tech platform for creators to publish and monetise content on Sony Bravia TVs.
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Unpacking AI-powered marketing with good versus poor quality data
Tue, 2nd Apr 2024
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cx
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martech
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personalisation
Quality of data drives successful AI-powered marketing, affecting user experience and future engagements, underscoring the need for robust, detailed consumer profiles.
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Canva acquires Affinity to enhance its professional design toolkit
Fri, 29th Mar 2024
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acquire
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development
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community
Canva boosts professional design capabilities with the acquisition of the creative software suite Affinity, targeting the untapped 1% of industry professionals and expanding its enterprise offering.
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NICE launches next-gen AI tool Enlighten Copilot for CX leaders
Thu, 28th Mar 2024
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uc
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cx
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martech
NICE's next-gen Enlighten Copilot AI technology, geared toward CX decision-makers and supervisors, promises to enhance customer interactions with real-time data analysis, amidst the rise of AI usage in the workplace.