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Australian Stories

Marketing stories

Australian marketers expect content demand to surge fivefold by 2027

Australian marketers expect content demand to grow fivefold by 2027, driven by personalised content and video amid tight budgets and resources.

By Melvin Hipolito • 8 min read • Tue, 16th Sep 2025

Global Stories

Marketing stories

Customer Experience

Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

BFCM 2025 demands tech-savvy strategies; brands using AI, personalisation, and data-driven insights will outperform those relying on broad discounts.

By Alon Abraham • 4 min read • Tue, 23rd Sep 2025

Digital Transformation

ShopVision raises USD $4.1 million to build AI for eCommerce teams

ShopVision secured USD $4.1 million to develop an AI platform offering eCommerce teams vital market insights and automation to boost decision-making.

By Sean Mitchell • 4 min read • Sat, 20th Sep 2025

Application Security

Checkmarx partners with e92spark to advance UK application security

Checkmarx partners with e92spark to expand the reach of its AI-powered application security tools across UK and Ireland channel partners.

By Jed Nykolle Harme • 3 min read • Sat, 20th Sep 2025

Partner Programmes

Marketers struggle to deliver on AI promise despite big investment

Despite heavy investment in AI, marketers face challenges delivering results, with US teams favouring fast trials while Europeans prioritise compliance and data skills.

By Catherine Knowles • 4 min read • Fri, 19th Sep 2025

Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025

Marketing Technologies

Gen Z & Millennials turn to AI for shopping advice over search

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

By Shannon Williams • 4 min read • Wed, 17th Sep 2025

Marketing Technologies

Google Ads rolls out AI Max & new generative tools globally

Google Ads now offers AI Max globally and new generative AI tools in Asset Studio, boosting creative control and campaign performance for marketers worldwide.

By Jed Nykolle Harme • 4 min read • Wed, 17th Sep 2025

Digital Transformation

Contentstack launches Agent OS for adaptive brand experiences

Contentstack launches Agent OS, an AI-driven platform enabling brands to deliver real-time, personalised digital experiences tailored to individual customer context.

By Shannon Williams • 3 min read • Fri, 12th Sep 2025

Data Analytics

Optimizely unveils platform to streamline AI agent workflows

Optimizely launches a new platform to streamline AI agent workflows, enabling marketers to automate tasks, build custom agents, and integrate third-party tools seamlessly.

By Jed Nykolle Harme • 3 min read • Thu, 11th Sep 2025

Partner Programmes

CMO roles in Fortune 500 decline as B2B firms lead the shift

CMO roles in Fortune 500 firms have fallen from 63% to 58%, with B2B companies leading a decline in marketing leadership amid economic uncertainty.

By Shannon Williams • 3 min read • Thu, 11th Sep 2025

Stories from Other Regions

Marketing stories

Customer Experience

Marketers confident in martech but leave key features unused

Despite 99% leaving key features unused, 92% of eCommerce marketers remain confident their martech stacks meet business goals amid staff and AI challenges.

By Jed Nykolle Harme • 3 min read • Tue, 23rd Sep 2025

$The Marketing Centre welcomes three new senior fractional CMOs$

Fintech

The Marketing Centre welcomes three new senior fractional CMOs

The Marketing Centre has expanded its UK network by appointing three senior fractional CMOs to boost growth and align marketing with sales.

By Jed Nykolle Harme • 4 min read • Tue, 23rd Sep 2025

Marketing Technologies

Marketers turn to authentic content & AI amid resource strain

Marketers face resource strains but turn to authentic content and AI to boost social media engagement, says PhotoShelter's 2025 report of 400 US marketers.

By Catherine Knowles • 3 min read • Fri, 19th Sep 2025

Data Analytics

StarHub launches Dynamic Ad Pods for personalised live TV ads

StarHub has launched Dynamic Ad Pods in Singapore, enabling personalised real-time ad replacement during live TV broadcasts for targeted viewer experiences.

By Kaleah Salmon • 3 min read • Thu, 18th Sep 2025

Marketing Technologies

Sphere launches GEO platform to manage AI-driven online profiles

Sphere has launched a GEO platform enabling real-time control of personal and business AI profiles across major language models like GPT-5 and Gemini.

By Kaleah Salmon • 4 min read • Tue, 16th Sep 2025

Data Protection

UK firms boost AI privacy but lack strong training & oversight

Most UK firms have improved AI privacy post-adoption, yet few offer thorough staff training or robust governance, says new Zoho research.

By Shannon Williams • 4 min read • Fri, 12th Sep 2025

Customer Experience

Unlocking Black Friday and Cyber Monday success: Your essential guide

Black Friday and Cyber Monday 2024 saw UK transactions rise 9.5%, with a 119% increase in loyalty sign-ups, highlighting retail's huge Q4 potential.

By Jess New • 3 min read • Thu, 11th Sep 2025

Digital Transformation

UK CMOs overwhelmed by tech burden as marketing roles evolve

A study reveals 92% of UK CMOs would have chosen different careers, overwhelmed by mounting technology demands in modern marketing roles.

By Shannon Williams • 4 min read • Thu, 11th Sep 2025

Digital Transformation

UK SMEs shift B2B lead generation focus from email to LinkedIn

UK SMEs are pivoting from email to LinkedIn as their top B2B lead source, favouring personalised engagement and integrated digital campaigns over traditional outreach.

By Shannon Williams • 3 min read • Wed, 10th Sep 2025

Australian Stories

Australian marketers expect content demand to surge fivefold by 2027

Global Stories

Preparing for BFCM 2025: Why tech-first strategies will separate winners from the pack

ShopVision raises USD $4.1 million to build AI for eCommerce teams

Checkmarx partners with e92spark to advance UK application security

Marketers struggle to deliver on AI promise despite big investment

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Gen Z & Millennials turn to AI for shopping advice over search

Google Ads rolls out AI Max & new generative tools globally

Contentstack launches Agent OS for adaptive brand experiences

Optimizely unveils platform to streamline AI agent workflows

CMO roles in Fortune 500 decline as B2B firms lead the shift

Stories from Other Regions

Marketers confident in martech but leave key features unused

The Marketing Centre welcomes three new senior fractional CMOs

Marketers turn to authentic content & AI amid resource strain

StarHub launches Dynamic Ad Pods for personalised live TV ads

Sphere launches GEO platform to manage AI-driven online profiles

UK firms boost AI privacy but lack strong training & oversight

Unlocking Black Friday and Cyber Monday success: Your essential guide

UK CMOs overwhelmed by tech burden as marketing roles evolve

UK SMEs shift B2B lead generation focus from email to LinkedIn

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