Marketing stories - Page 37

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

Businesses must adopt integrated app strategies to directly and authentically engage customers through mobile, warns Soprano Design's Matt Thompson.

Fed with complete and accurate data, CDPs will be able to provide insights that previously would have been impossible to achieve.

Turners Group NZ partnered with start-up Stitch to revolutionise their marketing, slashing lead costs by 68% and boosting lead volume by 530%.

Aiming to transform APAC marketing, Cheetah Digital partners with Melbourne-based Blended Digital to enhance personalised engagements and loyalty strategies.

Now available in Marketing Hub Enterprise are revenue attribution reporting, AI-powered A/B testing, partitioning, and account-based marketing tools.

Snow Software names Paula Darvell as its new chief marketing officer, overseeing global marketing and reporting to CEO Vishal Rao.

Richard Kulkarni appointed VP, Asia Pacific for Seismic as the company expands operations in Australia and the Asia Pacific region.

Sales and marketing firm Seismic has made seven new hires in its Asia Pacific team, to support its growth and bring automation and insights to customers.

Acquia has announced it will acquire AgilOne in order to unify customer data from disparate platforms and drive personal experiences across every channel.

Businesses in Australia and New Zealand are rapidly shifting towards data-driven marketing, driven by technological advancements and evolving client demands.

Data scientists shouldn't be the sole storytellers, argues Tableau. Everyone in the business world needs to be fluent in data to maximise its true value.

Marketers should consider three things when they confront the 'incoming headwinds of digital disruption':  Organise, optimise, and optimism.

Intel unveils new leadership team with Karen Walker as chief marketing officer and Sharon Heck as corporate treasurer, fortifying strategies for future growth.

As the latest executive to join the business, Kevin Sellers brings more than 20 years of experience in brand and marketing to the leadership team.

Qualtrics' Conjoint XM dentifies preferences that consumers have for different features by automating the testing and analysis of various package combinations.

The program aims to lead transformation of digital experiences in the Australian market for selected Australian partners, with a wider rollout to follow.

Shutterstock launches Shutterstock Elements, offering over 3,000 cinema-grade video effects to enhance projects for both professionals and amateurs globally.

IBM iX can access cloud and open source digital experience tools to help customers update their businesses and improve customer experiences.

Customers can now send emails, manage ad campaigns, and analyse marketing efforts as part of HubSpot's free centralised platform.