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Marketing Stories - Page 39

Australian Stories

Marketing stories

InfoSum unveils Amazon Ads integration for smarter data use
Data Privacy

InfoSum unveils Amazon Ads integration for smarter data use

InfoSum has launched integrations with Amazon Ads, enabling advertisers to securely activate first-party insights across Amazon DSP and Marketing Cloud.

By Melvin Hipolito • 3 min read • Fri, 23rd May 2025

Global Stories

Marketing stories

European brands shift eCommerce strategies beyond Amazon in 2025
Digital Transformation

European brands shift eCommerce strategies beyond Amazon in 2025

Nearly 80% of European brands plan to expand eCommerce beyond Amazon in 2025, embracing hybrid models amid rising costs and operational challenges.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
Adjust launches AI-driven Growth Copilot for app marketers
Data Analytics

Adjust launches AI-driven Growth Copilot for app marketers

Adjust launches Growth Copilot, an AI-powered tool that helps app marketers quickly access insights and improve efficiency without complex data skills.

By Shannon Williams • 4 min read • Thu, 22nd May 2025
Boston Consulting & Pencil partner to boost AI in marketing
Marketing Technologies

Boston Consulting & Pencil partner to boost AI in marketing

Boston Consulting Group and Pencil launch global partnership to scale AI in marketing, enhancing efficiency, reducing costs, and boosting campaign performance.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
Google Cloud unveils advanced AI models for creative industries
Generative AI

Google Cloud unveils advanced AI models for creative industries

Google Cloud launches Imagen 4, Veo 3, and Lyria 2 on Vertex AI, boosting image, video, and music generation with advanced AI media models.

By Moritz Florian • 5 min read • Thu, 22nd May 2025
The new customer data imperative: Real-life challenges and recommendations
Customer Experience

The new customer data imperative: Real-life challenges and recommendations

Organisations face data silos and quality issues in customer data investments, yet marketing-IT collaboration and clear use cases help unlock value, experts reveal.

By Billy Loizou • 8 min read • Thu, 22nd May 2025
Google launches AI-powered advertising upgrades for marketers
Data Analytics

Google launches AI-powered advertising upgrades for marketers

Google launches AI-powered tools to transform ad creation, bidding and campaign management, making digital advertising more effective and efficient globally.

By Jed Nykolle Harme • 5 min read • Thu, 22nd May 2025
Amplitude unveils new tools to unify marketing & product data
Data Analytics

Amplitude unveils new tools to unify marketing & product data

Amplitude launches new enterprise tools unifying marketing and product data, offering marketers a comprehensive view to better optimise campaigns and customer journeys.

By Kaleah Salmon • 4 min read • Wed, 21st May 2025
Global survey finds marketers see gTLDs as branding boost
Marketing Technologies

Global survey finds marketers see gTLDs as branding boost

A global ICANN survey finds most marketing leaders see strong branding potential in gTLDs, though awareness and cost barriers remain ahead of 2026 application round.

By Jed Nykolle Harme • 4 min read • Wed, 21st May 2025
Consumer frustration, poor digital experiences on the rise
Customer Experience

Consumer frustration, poor digital experiences on the rise

91% of consumers faced frustrating digital issues last year, leading to revenue loss and loyalty decline, says Conviva's 2025 report.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025
Hedra raises major funding boost to expand AI video platform
Digital Entertainment

Hedra raises major funding boost to expand AI video platform

Hedra secures USD $32M Series A funding led by Andreessen Horowitz to boost its AI video platform from creator economy to enterprise marketing.

By Melania Watson • 4 min read • Mon, 19th May 2025
Flam raises USD $14 million to expand mixed reality for brands
Digital Transformation

Flam raises USD $14 million to expand mixed reality for brands

Flam secures USD $14 million to advance its app-less mixed reality platform, enabling brands like Google and Samsung to enhance consumer engagement worldwide.

By Melania Watson • 4 min read • Mon, 19th May 2025
AI speeds up SEO for eCommerce brands facing new challenges
Marketing Technologies

AI speeds up SEO for eCommerce brands facing new challenges

AI technology accelerates SEO for eCommerce brands, cutting product page update times from weeks to hours while improving search alignment and conversions.

By Shannon Williams • 3 min read • Thu, 15th May 2025

Stories from Other Regions

Marketing stories

Unpredictable cash flow stifles US agency growth & profits
Marketing Technologies

Unpredictable cash flow stifles US agency growth & profits

Unpredictable cash flow is hindering growth for 63% of US marketing agencies, delaying hires and investment, says an Ignition survey.

By Shannon Williams • 4 min read • Fri, 23rd May 2025
Marketers struggle to balance AI, creative personalisation
Marketing Technologies

Marketers struggle to balance AI, creative personalisation

A report reveals 30% of UK marketers struggle to balance AI with human creativity, while over half of consumers find AI-generated content impersonal.

By Jed Nykolle Harme • 4 min read • Tue, 20th May 2025
Marketers predict traditional SEO obsolete by 2026, survey finds
Marketing Technologies

Marketers predict traditional SEO obsolete by 2026, survey finds

A SALESmanago survey finds 73% of UK, Polish and Italian marketers expect traditional SEO to become obsolete by 2026 amid shifting consumer trends.

By Shannon Williams • 3 min read • Tue, 20th May 2025
Charlie Oscar partners with Fluent to streamline marketing insights
Partner Programmes

Charlie Oscar partners with Fluent to streamline marketing insights

Charlie Oscar partners with Fluent to cut reporting time by 82% using generative AI, boosting marketing insights and freeing teams for strategic work.

By Kaleah Salmon • 3 min read • Tue, 20th May 2025