Pattern stories
Pattern launches tools to boost brands' AI visibility
Last month
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martech
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commerce systems
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genai
Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.
Pattern appoints David Jennison to lead European growth
Last month
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data analytics
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cx
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martech
Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.
Building while balancing: What I've learned about performance, endurance and modern leadership
Last month
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digital transformation
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e-commerce
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hybrid & remote work
A veteran eCommerce leader argues true performance lies in clarity, endurance and win-win systems, not presenteeism or heroic sacrifice.
Global eCommerce giants squeeze Australia's marketplaces
Thu, 12th Feb 2026
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digital entertainment
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supply chain
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google
Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.
Dr. Bronner's boosts Australian sales by 55% after Amazon refresh
Tue, 12th Aug 2025
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cx
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martech
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e-commerce
Dr. Bronner's monthly Amazon sales in Australia surged by 55% after Pattern revamped its storefront, boosting revenue and customer engagement.
Amazon leads Australian marketplace as Catch closes down
Wed, 5th Feb 2025
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e-commerce
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amazon
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marketing
Amazon continues to dominate Australia's marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.
Amazon & Temu rivalry heats up in Australian eCommerce
Thu, 23rd Jan 2025
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digital transformation
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cx
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martech
The eCommerce landscape in Australia is set for upheaval as Amazon introduces its budget-focused Haul storefront to compete with Temu's swift rise.
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Fri, 13th Dec 2024
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crm
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cx
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martech
Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.
Strand boosts online revenue by 37% with Pattern's AI tools
Wed, 27th Nov 2024
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cx
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martech
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ai
Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.
EssilorLuxottica partners with Pattern for Amazon expansion in Aus
Thu, 3rd Oct 2024
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e-commerce
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amazon
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customers
EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.
Pattern launches 'Pattern Creators' to bolster Aussie brands
Tue, 13th Aug 2024
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martech
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instagram
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social media
Pattern launches 'Pattern Creators' to help Australian brands tap into new audiences via influencer-led marketing, enhancing brand equity with authentic content.
Pattern predicts record sales for Amazon's first six-day Prime Day in Australia
Wed, 26th Jun 2024
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e-commerce
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amazon
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pattern
Pattern predicts record sales for Amazon's six-day Prime Day in Australia, citing a doubling in sales for brands and rising consumer participation, despite recent price hikes.
Pattern study reveals trust gap in Australian online shopping
Tue, 28th May 2024
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fintech
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financial systems
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amazon
Australian shoppers trust Amazon far more than emerging rivals Temu and Shein, reveals a Pattern study. Only 7% vouch for Temu's product quality.
Pattern launches revolutionary supply chain tech 'Shelf' in Australia
Thu, 18th Apr 2024
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martech
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commerce systems
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supply chain
Pattern's 'Shelf' tech, a game-changing inventory and supply chain solution, offers Australian brands unprecedented control and visibility over products across eCommerce platforms.
Amazon overtakes eBay as Australia's top marketplace
Wed, 7th Feb 2024
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e-commerce
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google
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amazon
Amazon supersedes eBay as Australia's top marketplace, with 94% of Australians planning to continue online shopping in 2024.
Major shifts predicted in Australia's eCommerce landscape for 2024
Wed, 24th Jan 2024
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data analytics
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martech
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personalisation
In 2024, significant shifts in Australia's ecommerce landscape are forecasted, with AI advancements, personalisation, marketplaces, and strategic brand research identified as pivotal factors by global accelerator, Pattern.
Pattern secures Online Sales Breakthrough Award at Google summit
Tue, 12th Dec 2023
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uc
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google
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collaboration
Pattern clinches the Online Sales Breakthrough Award at the Google ANZ Partner Summit for 55% online revenue growth.
Tough times? Aussie brands need a multi-channel strategy
Tue, 21st Nov 2023
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retailtech
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e-commerce
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opinion
Diversifying across multiple channels not only provides a competitive advantage but also helps brands hedge against potential downturns.
Pattern introduces AI-powered tool to optimise brand visibility
Wed, 25th Oct 2023
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e-commerce
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trends & predictions
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amazon
Pattern launches Destiny in Australia, an AI-powered feature to optimise brand visibility and reduce advertising spend.
Pattern launches Digital Shelf Tool for competitive edge
Thu, 7th Sep 2023
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hyperscale
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public cloud
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e-commerce
Pattern, the worldwide eCommerce accelerator, has announced that Australian brands now have free access to its new Digital Shelf tool.