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Pattern stories

Social media reshapes Australians' shopping habits
Digital Transformation

Social media reshapes Australians' shopping habits

Six in ten Australians now act on products they see on social platforms, underscoring a shift in how brands must win buyers online.

By Sean Mitchell • 4 min read • Mon, 27th Jul 2026
Australians time purchases around Amazon Prime Day
eCommerce

Australians time purchases around Amazon Prime Day

Cost-of-living pressures are pushing Australians to delay buys, with 80% waiting for major sales events and Prime Day shaping decisions.

By Mark Tarre • 3 min read • Mon, 6th Jul 2026
Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Thu, 30th Apr 2026
Pattern launches tools to boost brands' AI visibility
Marketing Technologies

Pattern launches tools to boost brands' AI visibility

Pattern debuts LLM Access Audit and GEO Scorecard in Australia to help brands track and optimise visibility across generative AI tools.

By Sean Mitchell • 4 min read • Wed, 18th Mar 2026
Building while balancing: What I've learned about performance, endurance and modern leadership
Digital Transformation

Building while balancing: What I've learned about performance, endurance and modern leadership

A veteran eCommerce leader argues true performance lies in clarity, endurance and win-win systems, not presenteeism or heroic sacrifice.

By Merline McGregor • 6 min read • Fri, 6th Mar 2026
Global eCommerce giants squeeze Australia's marketplaces
Digital Entertainment

Global eCommerce giants squeeze Australia's marketplaces

Amazon, Temu and Shein tighten their grip on Australian eCommerce as local marketplaces retreat and shoppers chase speed and social.

By Joseph Gabriel Lagonsin • 5 min read • Thu, 12th Feb 2026
Amazon & Temu rivalry heats up in Australian eCommerce
Digital Transformation

Amazon & Temu rivalry heats up in Australian eCommerce

The eCommerce landscape in Australia is set for upheaval as Amazon introduces its budget-focused Haul storefront to compete with Temu's swift rise.

By Melania Watson • 3 min read • Thu, 23rd Jan 2025
Jac+Jack reports 19% ecommerce growth via Pattern partnership
Customer Relationship Management

Jac+Jack reports 19% ecommerce growth via Pattern partnership

Jac+Jack has reported a 19% revenue growth in ecommerce after partnering with Pattern, shifting focus to conversion-driven marketing strategies.

By Melania Watson • 3 min read • Fri, 13th Dec 2024
EssilorLuxottica partners with Pattern for Amazon expansion in Aus
eCommerce

EssilorLuxottica partners with Pattern for Amazon expansion in Aus

EssilorLuxottica partners with Pattern to launch Ray-Ban and Oakley on Amazon Australia, tackling reseller issues and enhancing brand visibility.

By Catherine Knowles • 3 min read • Thu, 3rd Oct 2024

Global Stories

Pattern stories

Pattern launches Pi AI engine for eCommerce brands
Data Analytics

Pattern launches Pi AI engine for eCommerce brands

The platform gives brands real-time, audited automation across marketplaces, with human approval required for some actions and millions already completed.

By Sean Mitchell • 4 min read • Tue, 26th May 2026
Pattern launches Pi AI engine for eCommerce brands
Data Analytics

Pattern launches Pi AI engine for eCommerce brands

Brand partners can now automate pricing, content and inventory checks across major marketplaces as Pattern rolls out its Pi system.

By Mark Tarre • 4 min read • Fri, 22nd May 2026
eCommerce AI spending rises as leaders fear readiness gap
Data Protection

eCommerce AI spending rises as leaders fear readiness gap

Despite higher budgets, 73% of eCommerce leaders say their firms are not ready for wider AI use, survey data show.

By Shannon Williams • 4 min read • Wed, 29th Apr 2026
Pattern appoints David Jennison to lead European growth
Data Analytics

Pattern appoints David Jennison to lead European growth

Pattern appoints ex-Amazon eCommerce Specialist David Jennison as Europe MD to spearhead marketplace-driven growth and AI-powered expansion.

By Sofiah Nichole Salivio • 4 min read • Tue, 17th Mar 2026
Pattern appoints Luke Elliott to drive European eCommerce growth
Marketing Technologies

Pattern appoints Luke Elliott to drive European eCommerce growth

Pattern has named Luke Elliott as VP of Ecommerce Europe to boost growth and marketplace strategy for its European clients.

By Melvin Hipolito • 2 min read • Tue, 18th Nov 2025
Dr. Bronner's boosts Australian sales by 55% after Amazon refresh
Customer Experience

Dr. Bronner's boosts Australian sales by 55% after Amazon refresh

Dr. Bronner's monthly Amazon sales in Australia surged by 55% after Pattern revamped its storefront, boosting revenue and customer engagement.

By Melvin Hipolito • 3 min read • Tue, 12th Aug 2025
Amazon leads Australian marketplace as Catch closes down
eCommerce

Amazon leads Australian marketplace as Catch closes down

Amazon continues to dominate Australia's marketplace sector, as trust in competitors like Shein and Temu declines, according to the latest consumer report.

By Melania Watson • 4 min read • Wed, 5th Feb 2025
Strand boosts online revenue by 37% with Pattern's AI tools
Customer Experience

Strand boosts online revenue by 37% with Pattern's AI tools

Strand has seen a 37% rise in online revenue thanks to its partnership with Pattern, which has leveraged AI to enhance digital marketing strategies.

By Sean Mitchell • 3 min read • Wed, 27th Nov 2024

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